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Campgrounds and RV Parks
have been asked to review the
new proposed 2005 Ratings
Guidelines courtesy of the
Trailer Life Directory and Good
Sam. It looks like Sam is being
good to Sam, but not very nice to
the owners of the campgrounds
and resorts that pay Sam’s
salary!
The proposed guidelines will
not be in place until 2004 for the
2005 directory. No changes will
be made in 2003 for the 2004
directory.
According to the letter that
was sent out to park owners on
March 17, 2003, "We performed
market research with the help of
campground owners and active
RV customers to help us determine
how the system could be
adapted. The result is an
improved system that gives credit
for things like phone line availability
for modem hookups and
the ability to accommodate bigger
rigs. Refinements were also
made in visual appeal to make it
more objective and easier to
understand."
Several of the campground
owners we have spoken with
would take exception to this
explanation of the proposed
changes, noting that many
campgrounds and resorts are
already outfitting their sites for
Wi-Fi capability and the phone
line and modem issue is already
being obsoleted. By 2005,
nobody who understands how to
use a computer will be looking
for a phone line hook-up.
While it is nice to see campgrounds
and resorts making
changes to accommodate bigger
rigs, the owner who chooses not
to make such changes should
not be penalized by a rating system
designed to tell the park
owner what they must do to stay
in favor with TL and Good Sam.
Campground owners and RV
resorts, for the most part, are
owned by entrepreneurs who
have built successful businesses
based on their client’s desires
and the natural settings that
make their park attractive to
their customers.
We find it interesting that the
cover letter didn’t allude to some
major point restructuring that
will have a detrimental impact,
and a decrease in points awarded,
based on what TL and Good
Sam think they should do with
their campgrounds and resorts.
There is a major change in
the Interior Road section.
Currently a park could be
awarded a full point with roads
that were a minimum 12’ wide.
The new rating system says the
roads should be a minimum 12’
wide on a one-way road, but
must now be a minimum 18’
wide for two-way.
Many campgrounds do not
have the space or capital to
undertake such a major construction
project, and will thus
suffer a reduced point total in
2005. You may have a park with
a 10 rating, that consumers love
that has always been at the top
of the rankings and because
somebody else thinks your roads
should be wider, you will pay for
it in points, and perhaps lost
customers.
Another item that we find
interesting, that actually did not
change, is a requirement for a
registration procedure for offhours.
In this day and age, privacy
and security are paramount
in an RVers mind. In fact, they
are two of the main reasons why
the industry continues to grow.
We sell them on security, peace
of mind, and the peacefulness of
the RV lifestyle and then TL and
Good Sam think you should be
open seven days a week and 24
hours a day, or provide for a registration
procedure for somebody,
a stranger, that shows up
at 3:00AM and decides to park
that big rig that they want you to
accommodate.
No thank you. I’ll take a
campground with a security gate
and defined operating hours for
check-in, and if you can’t get
there on their terms, then head
for the nearest Wal-Mart parking
lot for the night because you are
not getting through the gate.
Have you arrived at a motel
after 11:00PM these days, only
to find the door locked? Guess
what, that’s what people want
and expect in the world we live in
today.
Another area that will cost
many campgrounds points is the
size of their sites. Current
guidelines call for a majority of
the sites to be at least 22 feet
wide, from hookup to hookup.
The new regulations, if the owners
do not protest, call for sites
at least 24 feet wide from hookup
to hookup and 60 feet in length
with 14’ overhead clearance.
We do not disagree that these
would be nice dimensions for a
site, and easy to work with if you
are building a new campground
or resort which would easily
qualify you for the points in this
category. But what about all the
campgrounds that have been
supporting TL and Good Sam for
all these years, who will now be
penalized unless they undertake
another massive construction
project and perhaps lose sites by
the time they reconfigure their
entire campground.
Is this the way that TL and
Good Sam say thank you for
your business?
TL continues the assault on
intelligent thinking with a
change in electrical hookup
requirements. The current
guidelines call for a majority of
receptacles to 30 or 50 amps.
The new guidelines, if you want
the points, will force significant
electrical upgrade costs by
requiring a minimum of 25%
having 50 amp service.
This is a costly change.
Electrical conversions are not
inexpensive, especially in parts
located in the northern tier of the
United States, whether it is
Washington or Maine. Many
campgrounds up North are not
open all year, so any additional
expense incurred to accommodate
the new 2005 guidelines
will take twice as long to recoup
the investment.
Perhaps TL and Good Sam
are putting the emphasis on the
wrong things. Remaining
unchanged in their new guidelines
are the requirements for
toilets and showers. If a park
has 100% full hookups, then
they can earn a point simply by
having only two showers and toilets for men, and only two showers
and toilets for women. No
change in 2005.
Most states have established
guidelines for the number of
showers and toilets a park can
have, and in almost every case it
is a percentage of the number of
actual sites, regardless of what
your hookups might be. Under
the TL plan, a campground could
add five hundred new sites and
would not be required to add a
single toilet or shower.
Would you rather have an
extra two feet at your site, or a
warm shower? Where are the
priorities here?
Significant changes were
made in the visual appearance &
environment quality section.
Most of which we agree with and
it is much more objective, and
certainly seems fairer than the
current system.
However, once again, the
proposed changes are going to
cost a lot of money, can result in
lost points, and you may have
one of the best campgrounds or
resorts listed in the directory.
A new site layout requirement
calls for no side-by-side
hookups and a majority of the
sites with a minimum 50’
between parking spaces. Again,
these are excellent suggestions if
one was building a new park.
Why penalize an established
park that meets all local and
state codes, because somebody
at TL or Good Sam thinks you
should change.
Our objection with most of
these changes is that it hurts
well established campgrounds
and resorts that have excellent
parks and have enjoyed high ratings
from TL and Good Sam.
These same owners will now be
penalized by many new guidelines
that seem better suited for
new construction than for existing
facilities.
This is America. In most
cases, these are private businesses
owned by hard working
men and women. They should
be allowed to run their business
the way that they want to run
them as long as they are meeting
the needs of their customers.
When the day comes that they
are not, then the customers will
stop coming.
Under the new guidelines,
the campground owners will lose
customers, and revenue,
because many people do rely on
the directory rating systems.
One can envision an experienced
camper who has a favorite park
that was always a 10 in the ratings.
They purchase the new
2005 TL Directory only to find
out that the park is now rated
only a 7 because they didn’t
widen roads, expand sites and
add 50 amp service. The customer
doesn’t know that the rating
system changed and
assumes the campground is a
less favorable destination this
time around. In reality, nothing
has changed … and that is not
bad and it should not be a punishable
offense by TL or Good
Sam. The customer decides not
to go back to a campground they
love simply because a desk jockey
who probably has never been
under the trees or down by the
brook decided they should
change the rating system.
Fortunately, the guidelines
have just been sent out and
there will be no impact on this
years’ rating system. Owners of
campgrounds and RV resorts
have plenty of time to tell TL and
Good Sam just what they think
of the proposed 2005 guidelines.
And they should do just that.
There are other things they
can do also. They can switch to
regional and state publications
or take some of the money they
are sending to the AGI juggernaut
and increase their exposure
and advertising in Gloria
Telander’s Wheelers RV Resort &
Campground Guide www.wheelersguides.
com/.
Support the people who are
supporting your business, and
not those trying to tell you how
to run your business.