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Dave McMann of
Meyers RV raised issues that led to confusion at the FMCA Convention. |
If participants at the recently
held FMCA Convention in
Buffalo could have spent the
same amount of time selling as
they did pointing fingers, making
accusations, and disrupting
events then it might have been a
successful show; but it wasn’t.
While everyone is trying to
put on their best business face
and downplaying the problems
that erupted shortly before the
show opening, there are some
hard feelings out there and there
seems to be enough blame to go
around for everyone.
The problems were highlighted
in a Buffalo News article on
Saturday morning titled,
Unhappy Campers – State’s laws
cause headaches for motor
coach conventioneers. The article,
written by reporter Lisa
Haarlander, said, "New York
state laws have caused numerous
headaches for the convention
organizers and companies
selling RVs at the show. And it
may mean that the convention –
which is estimated to pump $8
million into the economy – may
not come back to the state."
Jerry Yeatts, FMCA director
of conventions and commercial
services, was quoted in the article
saying, "Dealers are suggesting
in the future that we go to a
motorcoach-friendly state." He
further noted to the reporter,
"You’re an over-regulated state.
New York needs to take a serious
look at the laws put in place and
how restrictive they are. A show
like this is here not to harm the
economy but to enhance."
The guy with the biggest
bulls-eye on his back appears to
be Dave McMann who was very
vocal with members of the press
and many of his industry peers
during the recent convention at
the Erie County Fairgrounds in
Buffalo, New York.
Dealers and manufacturers
were quick to point out that this
was not the show it was intended
to be. Most companies felt
the attendance was low because
of confusion surrounding the
show, the sales process that
would have to be used for selling
RV’s in New York, and a general
lack of cooperation among those
who should have been working
together to maximize the selling
opportunities normally associated
with this show.
Kay Toolson, Chairman &
CEO of Monaco Coach expressed
displeasure at the events surrounding
this convention.
Toolson noted, "Meyers scared
people away. They made it difficult
for out-of-state dealers to
work this show and some of our
dealers are not here. The situation
has hurt FMCA. This is half
our normal display and we
would have more coaches here if
conditions were different. We’ve
seen many people who were
scared of buying at this show."
The references were against
Meyers RV, and specifically Dave
McMann, vice president of sales
and marketing, who made sure
everyone knew exactly how he
felt about having the show in his
back yard and wanting to make
sure that everyone abided by the
difficult New York State rules
that govern this type of event.
We caught up with Dave in
the Fleetwood display and he
was quite candid with his comments
about the show. McMann
said, "I think 95% of what FMCA
does is fantastic, but that last
5%, how they fund events and
handle retail sales, is the problem
in New York State.
I don’t believe they are honoring
the state laws the way they
were written. The larger manufacturers
have too much influence
on FMCA and the show
space. It’s all done through big
money interests. FMCA is
extremely arrogant and they
think everyone else should bend
for them.
They over-promised on the
show and now I’m their scapegoat
for the poor attendance they
are experiencing.
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Errol Howorka, Owner
of Camp Rd. Collision, processed about 100 consignment deals at $100 each. About half of
these were Monaco deals with many going through Guaranry RV. |
FMCA arranged the consignment
deal with Camp Rd.
Collision and worked with their
attorney, the FMCA attorney and
the DMV. I was told they
promised him 300 deals and
$300 per deal. (RV News interviewed
Camp Rd. Collision and
their commission on the deals
was only $100, not the $300
quoted by McMann.) Jerry
Yeatts made the arrangements
with Camp Rd. Collision after
many of the auto dealers in the
vicinity of the fairgrounds wanted
nothing to do with the consignment
deals."
Haarlander’s article noted
that several companies are not
able to sell at the show because
you need a New York state
license, or have a location in an
adjoining state that allows one to
get a temporary license. Lisa
noted, "Other companies opted
to consign their vehicles to instate
dealers and have them sell
the vehicles – another option
under the law."
We interviewed Errol
Howorka, owner of Camp Rd.
Collision, the morning after the
convention ended. This local
small businessman was obviously
uncomfortable with all the
attention that he was getting
over the consignment situation.
Errol said, "FMCA did contact
me and made all the arrangements
for us to handle the consignment
deals. The Letter of
Consignment was drawn up
between my lawyer, the FMCA
lawyer and the DMV people."
Howorka provided RV News
with a copy of the Letter of
Consignment that states, Owner
/Consignor appoints NY Dealer
/Consignee to serve as consignee
in the sale of each Vehicle on
Exhibit A from July 17, 2003
through July 20, 2003. Each
vehicle is on consignment from
the Owner/Consignor to the NY
Dealer/Consignee. In this
capacity, Camp Rd. Collision
was acting legally as a third
party in the sale of vehicles during
the FMCA Convention.
McMann claims that, "The
Monaco agreements state that
you can not sell through a third
party. As far as I’m concerned,
they have violated their own
agreement. We challenged this
and lost our Monaco dealership.
They told us the dealership was
cancelled because of a difference
in philosophy."
The Letter of Consignment
stipulates the duties of the NY
Dealer/Consignee and states,
When the Owner/Consignor
locates a Purchaser for a Vehicle,
the NY Dealer/Consignor shall
transfer title to the Vehicle as follows:
"Name of Owner/Consignor
through Camp Rd.
Collision to Name of Purchaser."
The letter also is very
clear on the role of Camp Rd.
Collision in these transactions.
It states, This Consign-ment is
being entered into solely for the
purpose of satisfying 15 NYCRR
78.25. The NY Dealer/Consignee
is not a transaction principal
nor a seller.
Howorka did express a sense
of frustration over the situation
that developed. He noted, "We
thought there would be more
transactions, around 300, and
we would make $100 for each
deal. Most of our deals went
through Guaranty RV, in fact
they probably had half of the
transactions we processed." The
letter explained the processing
fee as, For each Vehicle sale
processed by the NY Dealer/
Consignee for the Owner/
Consignor pursuant to this
Agreement, Owner/Consignor
shall pay NY Dealer/Consignee a
processing fee of $100.00.
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Monaco display was
impacted by drop in attendance. |
Using a completely legal system,
Monaco was able to provide
sales to out-of-state dealers who
were working the show.
Although confusing, the New
York State laws are designed to
collect taxes from New York state
residents who purchased new
units at the convention. The
consignment paperwork appears
to provide the necessary information
for the Department of
Motor Vehicles who was very
interested in the activities that
took place during the weekend of
the show.
We visited with Joe Picchi,
Director of Communications for
the DMV on the Tuesday following
the convention. Like
Howorka, Joe didn’t really
appreciate the spotlight that had
been cast over the state and the
vehicle transactions at the FMCA
convention. Joe refused to let
me take his picture in the DMV
building, and would not comment
at the time because the situation
was "still being investigated
and he could not comment
until the investigation was completed."
Picchi did say, "Consignments
are not illegal. It is the
mechanism used to make sure
the state gets any taxes due on
the sale of the vehicles."
A completely different viewpoint
was provided by Jeff
Schollnick, General Sales
Manager for Colton RV. Jeff’s
perspective was the exact opposite
of McMann’s. Schollnick
stated, "The FMCA attendees are
great customers. We had no
problem with FMCA; they were
bringing business into Buffalo
and providing a shot in the arm
for Western New York. And
everyone knows we surely needed
it. If a sale is made at FMCA
a sales rep will make a commission
and pay taxes on that. The
dealership will make a profit and
pay taxes on that. The person
who buys a motorhome will register
it in their home state and
pay taxes on it there. There’s
nothing wrong with this set up.
“We were able to sell units at
the show and we also had a lot
set up near Ralph Wilson
Stadium where many of the
attendees were staying in their
coaches. The rally is the rally,
nothing could have been better
for us.
“Many out-of-state people got
a better idea of what we (Colton
RV) do, and what the industry
does. We get nationwide wordof-
mouth by attending this type
of show. We sold 12-15 units to
people who had their first exposure
to our dealership through
this show."
On the day that we were
interviewing Jeff, they were
preparing coaches for people
who lived in Florida, Connecticut,
Vermont, New Hampshire,
Georgia, Oklahoma and Washington.
Shannon Nil, General
Manager of Guaranty RV
Centers, spoke to RV News a few
weeks after the controversy
erupted. He noted, "Every FMCA
has a local focus and in most
locations they usually permit out
of state sales. Every state has a
different set of rules. RVDA
must get more involved and get
all states on board. I’d like to see
us avoid controversy in the
future and get all of this out in
the open and discuss it."
Paul Williams, General Sales
Manager at Guaranty RV, said,
"FMCA and the commercial
council didn’t do enough homework
and lacked foresight on
this one. We had to meet
Saturday with the DMV and the
consignee to make sure we were
legal at this convention. The
event has to be more userfriendly.
We could have done
some of the same things that
Meyers did here when the convention
was in Redmond two
years ago, but we didn’t. The
way this worked out, there were
no local dealers in some displays.
There are dealers that
don’t sell the highline products
in New York and we could. You
wouldn’t want the manufacturers
losing sales just because
they may not have had a local
dealer representing products
they had on display.
“We were disappointed in our
sales activity. FMCA must look
closely at the area they are going
into and each manufacturer
must work with the dealers, and
import dealers if necessary at
any given FMCA convention.
FMCA would not exist without
its commercial side. We didn’t’
find out about the problems
until 30-60-90 days before the
convention and were told not to
worry. These things are planned
years in advance and we were
running around at the last
minute making sure all our
paperwork was going to be
processed legally.
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| 150 - 200 units are
usually available for test drives at FMCA conventions. |
“The manufacturers must be
stronger with FMCA. We need to
pick large market destinations or
at least be 75-100 miles from a
large population base. Maybe
they should do it like Pomona
and have a 10-11 day show.
FMCA could do their convention
during the first weekend of the
show and then there could be 5-
6 days of public showing and
keep the units there ten days.
This is a big investment for the
manufacturers and we have to
find a better way to maximize the
exposure not only for FMCA but
for the general public and the
dealers also."
The dealers are coming down
on all sides of this discussion, so
we thought it would be appropriate
to get the views of the RVDA
on the controversy that erupted
in Buffalo. On a conference call
with Mike Molino and Phil
Ingrassia of RVDA, Molino noted,
"There is no RVDA position at
this time. We serve all our dealers
and because there are so
many different viewpoints we
can not come to a position. We
are looking for it, and trying to
define it, and a lot of the dealers
feel strongly on the dealer protection
side.
“Many dealers feel that this
type of show, which is very popular
with consumers, forces
dealers to undercut prices and
are forced to sell below appropriate
margins as they get closer to
the end of the event.
“Industry statistics show
that the most dissatisfied customers
are those that purchase
farther from home. There is a lot
of disagreement on how the
association should look at this
situation and what we should do
to protect the dealers. There are
even some who wouldn’t be disappointed
if this type of national
show activity just went away.
“This is an FMCA issue with
the manufacturers, who in turn
must work with the dealers who
are supporting or working the
shows."
After several attempts, we
were able to get Don Eversmann,
Executive Director of FMCA, to
comment on the developments
surrounding the convention.
Don said, "There is a lot of
paperwork and red tape associated
with putting on a convention.
Each state has different
laws and we have to service our
customers. I’m not sure we
would go back to New York if the
current conditions don’t change.
“The show is a great sales
opportunity for the manufacturers
and dealers. The manufacturers
enjoy providing service to
their customers at such a large
gathering. There are not many
places where they can provide
that level of service all in one
place.
“This type of situation has
come up in the past and we try
to work with each state.
Sometimes we get a one-time
exclusion for the show and other
times, quite honestly, they just
look the other way. Some states
just throw their hands up when
they realize the magnitude of
what we are doing at the convention.
“Some states protect their instate
dealers. New York was difficult,
and we stay away from
Texas. There is no question that
manufacturers gear up production
in anticipation of this event.
What’s unique about FMCA is
the ability to test drive from a
large selection of coaches. The
consumer can test a gas versus a
diesel or compare one manufacturer’s
product with a comparable
product from a competitor.
We will usually have 150-200
demo coaches available at the
convention.
“The other benefit is that
they can usually see every
model, every floor plan and every
color scheme, including options,
on the various coaches on display.
“Many people don’t see what
goes on behind the scenes at one
of our conventions. There was
just more of that type of activity
in Buffalo. It’s something we
learn to live with. Every venue is
different with show issues and
state issues. Jerry Yeatts did an
excellent job of rolling with the
punches.
“If our commercial members
invest time and effort, they
should have a reasonable opportunity
to do business at the convention."
When asked about the local
show promotion prior to the convention,
Eversmann noted that
this was another controversial
area of the law that complicated
the tax situation if the entire
show was open to the general
public, including seminars.
According to Eversmann, the
average age of a Good Sam member
is 62 and an FMCA member
is 65. Although there are a lot of
new buyers with different demographic
statistics, Don said, "The
average age of all RV buyers
dropped from 59.6 to 59.2 years
old, and this convention is for
that audience. Younger people
are not ready for an FMCA convention
just yet, it’s a different
crowd. Most of these people are
retired and able to enjoy the RV
lifestyle and look forward to the
convention."
We did check back with the
DMV and spoke to Joe Picchi
again, along with Mike Maher,
Director of Vehicle Safety.
Maher noted, "FMCA operated
legally. We spoke in March
about the New York regulations.
These regulations were not set
up for RV dealers, but for car
dealers. I’m not sure the situation
that developed here could
have been avoided.
“I know Meyers has written
to the Attorney General asking
for a ruling, but the AG is satisfied.
It’s just a dealer trying to
protect his turf.
“We are going to pull 25-20
VIN’s to investigate and check
them through the book of registry.
FMCA tried to make it as
easy as possible but New York
State is more difficult than most.
“This is not a new issue for
us. We had the same situation
with the Rockland RV show.
Local dealers were complaining.
To resolve the issue, the
Rockland Association that sponsors
the show became a dealer
and handles consignments. The
secret to making it work is a
good title clerk."
It’s a confusing situation to
say the least, and one that
strained many relationships not
far from the thunderous roar of
Niagara Falls. Perhaps the situation
could have been avoided if
there was more communication
between FMCA, RVDA, and even
RVIA six months prior to the
convention date.
There has to be a better way
of handling the various state
laws, the manufacturers desire
to sell their display units, and
the local and distant dealers trying
to come to common ground
that will allow an enjoyable environment
for all.
If this is to remain a selling
show, then something has to
change and FMCA has to change
it … it’s their show.
If this is to be a display only
show, then I think the financial
support from manufacturers and
dealers would be dramatically
different than what it is today.
We have all spent too much
time talking about this convention.
Now it’s up to the industry
to resolve the problems once and
for all. Mr. Eversmann, the ball
is in your court.