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    September 2003 Volume 29 - Number 2    

RV News Feature     


    

Diversification Drives Dexter

By Bob Zagami, Editor

Jonathan Root and Bruce Bailey are Business Development Managers at Dexter Axle and are charged with finding opportunities to augment the Company’s existing product lines.

Hundreds of thousands of travel trailers are hauled over the open road every day and it’s a good bet that many of the people towing their enjoyment really appreciate what makes it all possible. For years the folks at Dexter Axle were quite content to make the best axles available to many trailer markets, but with a special emphasis on the RV industry. It was just their nature to produce quality axles for travel trailers, fifth wheels, utility trailers, horse trailers and just about anything else that had the word trailer after something to be towed.

Up until two and a half years ago the company specialized in manufacturing only brakes and axles, or running gear. When the industry dipped and RV sales dropped off, the company realized that it was time to change the way they were doing business and become more aggressive in developing a plan of action that would diversify their product offerings and sustain them through other market fluctuations that could impact their axel and brake business. Jon Root and Bruce Bailey are business development managers who were moved into these positions to look into new opportunities that could augment the existing product lines. Although they looked at products that were outside the businesses they currently serve, they kept coming back to related products that serve the same markets.

Jon Root explained, "We wanted to stay one step ahead of the competition and continue to be innovative with the new products that we would ultimately bring to market. It was very important for us to diversity at this point in the company’s history, and management was fully supportive of these new initiatives."


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