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CONTENTS

Cover Story

Pletcher
Challenging Damon to be All it Can Be

Don Pletcher, controlling shareholder in Damon Corporation, is one of the most respected executives in the RV industry, having proved himself in a variety of roles in a lifetime in the industry. Recently he stepped back into a leadership role as president and CEO at Damon. Read what prompted that move and what's happening at Damon since Pletcher's more active involvement. Learn why Pletcher believes Damon must focus on its core values and re-examine where the company has been and where it's going.

Industry Leaders Gather to Develop RV Industry Vision

Most companies plan ahead, develop strategic plans, and have a vision, but when an industry sits down to hone a unified industry vision it's unusual. That's what happened last month when industry leaders met to fashion a vision for the RV industry. Learn what they were trying to accomplish and how, and then read what they came up with as a first draft.

Keystone RV Delivers First Ultra-Lite Cougar Towable

What's happened at Keystone RV Company in its short two-year history is remarkable. But after being on hand at an Elkhart, Indiana, RV dealership as the first of a new line of ultra-lite towables was introduced it's easy to see why Cole Davis, CEO, and his team at Keystone have enjoyed so much success. The Cougar travel trailer and fifth wheel line is another in a growing list of innovative products that are attractively priced, stylish and well designed. See what all the excitement is about.  

Salesmanship By: Bob Zagami
OPEN THE FOLD-UPS, OPEN THEIR EYES TO REAL CAMPING!

Editorial
Not Available for On Line Edition