- RV/MH
Heritage Foundation Comes of Age
The RV/MH Heritage Foundation recently
celebrated its 25th Anniversary with an awards
dinner where nine industry pioneers were inducted
into the RV/MH Hall of Fame. The foundation's
history has been rocky and was on the verge of
bankruptcy just three years ago. Read what
factors changed that course and learn how the
foundation not only managed to survive but emerge
as a true national organization.
- Salesmanship
A new series of articles designed to help RV
dealers focus on customer service and creating a
lasting relationship with their customers. The
series is authored by Bob Zagami, an RV consumer
and an executive in a New England-based business.
He has studied the RV industry for more than ten
years. Learn what issues are important to your
potential customer and how to serve them more
effectively.
- Voices: A Guest Editorial
- A
Camper's View of Freedom of Choice
A guest editorial by Bill Farlow, noted RV
journalist and avid RVer. Farlow takes exception
to a recent RV News Guest Editorial by ARVC's
David Gorin, and presents an opposing point of
view.
- Go RVing Update
- First
Run of Go RVing Coalition Ads
Successfully Completed
RVIA reports on the Go RVing Coalition's
analysis following the completion of the 1997
market expansion advertising campaign. Read what
the results indicate and what's next as next
year's program is being formulated.
- Blue
Bird Introduces Redesigned 1998
Wanderlodge LXi Models
The Motorcoach Division of the Blue Bird
Corporation has rolled out its 1998 Wanderlodge
LXi series, which includes updated versions of
both the 41' and 43' Wanderlodge models. This
year's vehicles include redesigned exterior
styling and new suite-expanding slide-out walls
in the living room/galley and/or bedroom.
