Winnebago Inducted into
SBA Hall of Fame
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Winnebago Industries, Inc. (NYSE:
WGO), is one of 23 businesses that were
named as best of the best - businesses that
started small but with big dreams for success
- that were honored as inductees into
the U.S. Small Business Administration
Golden Anniversary Hall of Fame on
September 19, 2003.
Nominations for inductees were
received from around the country from district
and regional SBA offices. In addition
to having received SBA assistance at some
point, each nominated business was
required to meet the following criteria:
exemplary leadership in the business community;
outstanding innovation; sustained
growth, creating jobs and opportunities for
others in their community; great diligence
to overcome significant hardships to
achieve success and outstanding dedication
to their community.
"What most people don't know is that
all of these big businesses started out
small and received help from the SBA.
Their success was the result of hard work
and an unwavering commitment to excellence,"
said SBA Administrator Hector V.
Barreto, "and the SBA is proud to have
played a small part in the pursuit of their
dreams."
Winnebago Industries was founded in
1958 as a travel trailer company under the
name Modernistic Industries of Iowa. The
fledgling company received a $75,000 SBA
loan in 1960. The firm's name was
changed to Winnebago Industries in 1961
and on September 24, 1964 the Company's
manufacturing plant was devastated by
fire. With the assistance of another SBA
loan of $390,000 in 1965, Winnebago
Industries was able to construct a new factory,
and within months was building its
world-famous motor homes.
"We are truly honored to be included as
one of the SBA's 'best of the best,'" said
Winnebago Industries' Chairman, CEO and
President Bruce Hertzke. "We are very
thankful for the SBA's assistance in our
formative years and truly grateful for the
opportunities that it provided for
Winnebago Industries to grow to become
the leader in the motor home industry."
Starting with just 17 employees in
1958, Winnebago Industries now has
approximately 3,700 employees nationwide
and approximately 2.7 million square feet
of production under roof. Nearly two million
square feet of that space comprises the
largest RV production facility in the world
in Forest City, Iowa. In addition,
Winnebago Industries has satellite facilities
in three other Iowa communities: Hampton,
Lorimor and Charles City.
Keybank Continues Preferred
Lender Status with REDEX
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Key Recreation Lending, a division of
Cleveland-based KeyBank, continues its
"preferred wholesale lender" status with the
Recreational Vehicle Dealer Exchange
Group (REDEX) for another four years.
REDEX is made up of 87 recreational vehicle
dealers across the US and accounts for
an estimated 15% of the annual RV sales
in the US.
"Over the past three years Key has been
able to handle all aspects of commercial
lending for our dealers and this was a
determining factor in extending the contract
for an additional four years. Key will
continue to provide floorplan, working capital
and real estate loans, as well as cash
management, investment management and
business advisory services to our dealers,"
said Paul Skogebo, president of REDEX.
"Key understands the recreational vehicle
business and continues to demonstrate
their long-term commitment to our dealers
and the industry," Skogebo continued.
"REDEX constitutes a "who's who" in
the recreational vehicle industry, accounting
for more than $1.7B in annual recreational
vehicle sales," said Kevin von
Busch, senior vice president and national
sales manager for Key Recreation Lending.
"We look forward to deepening our relationship
with the dealers over the next four
years as a preferred lender and full service
financial provider."
Bob Livingston Receives
Journalism Award
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Bob Livingston, Affinity Group, Inc.
Vice President of RV Content, was awarded
the Recreation Vehicle Industry
Association's Distinguished Achievement in
Journalism award during the association's
annual meeting in Lake Geneva, Wisconsin.
Livingston wears many hats as Vice
President of RV content for AGI. He is
associate publisher of Trailer Life and
MotorHome magazines, executive
director of the RVtoday television show,
author of the popular Tech Topics
column in Highways and director
of the seminars program at
the Great North
American RV rallies.
The award recognized Bob's
extensive knowledge of the RV
lifestyle and of
the technical aspects of RVing,
which he gained during three
decades of
involvement with the RV industry
and as an RV enthusiast.
Bombardier Family Buys
Unit from Corporation
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Bombardier, Inc. has sold
its recreational division, which
includes the Ski-Doo snowmobile,
to a group including the
Bombardier family for 1.2 billion
Canadian dollars ($860
million).
The Bombardier family,
Bain Capital and the Caisse de
depot et placement du Quebec
have formed a corporation to
buy the recreattional division.
“We are very happy to have
the opportunity to continue to
be associated with this heritage
asset that was at the foundation
of the development of one
of Canada’s largest companies,”
Laurent Beaudoin, spokesman
for the Bombardier family, said
in a statement.
Online Statistics
on Tenters
Nearly one-third of campers
visiting Kampgrounds of
America’s popular KOA.com
web site or receiving the KOA
Kompass electronic newsletter
this summer identified themselves
as tenters.
Online surveys conducted
this summer found that 28 percent
of those responding said
they primarily used a tent when
camping this summer.
Historically, about 10 percent
to 15 percent of KOA
campers have used tents. The
KOA.com summer survey also
found about 20 percent of
those responding said they
were less than 35 years old.
“The surveys show that our
Internet visitors may be a bit
younger and more likely to tent
camp than our actual campers
at our campgrounds,” said
Mike Gast, KOA Director of
Communications. “It also
shows that there is a thirst for
more camping information
among this group of younger
campers, who are more likely to
be new to camping.”
Kampgrounds of America,
the largest system of family-oriented
campgrounds in North
America with nearly 500 locations,
caters to all types of
campers, from tents to the top-of-the-line big rigs.
CTPA Board Unhappy
With TL
At its last Board of
Directors meeting, the
California Travel Park
Association passed a motion to
send a letter to Trailer Life
regarding the Association’s displeasure
regarding the change
in the campground rating system.
For more information see
‘Good Sam / Good for Who’ in
the September 2003 issue of
RV News, If you don’t have a
copy handy, log onto
http://www.rv-news.com.
Phone Skills for
Successful
RV Sales People
D. J. Harrington to Present RV
Learning Center Workshop at
Louisville
RV dealers and their top
managers looking for some
fresh ideas to start off the new
year won't want to miss sales
trainer D. J. Harrington's workshop
"Phone
Skills for
Successful
Sales People"
on Monday,
Dec. 1, at the
Executive West
Hotel in
Louisville, KY. The workshop,
sponsored by the RVDA
Education Foundation's RV
Learning Center, will be held
the day before the opening of
the National RV Trade Show,
which runs Dec. 2-4.
D.J. Harrington, a popular
workshop trainer and a veteran
of both RVDA and NADA conventions,
believes developing
solid skills when talking to customers
on the phone is essential
to sales success. During
this 3-hour workshop, RV sales
management professionals will
learn:
- New phone skills that help
set more appointments and
close more sales
- Identify and contract customers
who are "ready to buy"
- How to use legal, written
permissions, to comply with
"Do Not Call" rules
- How to change attitudes
about "working the phones"
- How to change attitudes,
about "working the phones"/li>
This dynamic workshop
runs from 2:30-5:30 p.m. and
costs only $75 for RVDA members
and $110 for non-members
in advance. On-site registration
will be $100 for members
and $150 for non-members.
The workshop is followed
by a complimentary networking
reception for RVDA members.
To register, visit www.rvda.org
for a registration form, send an
e-mail to info@rvda.org or call
(703) 591-7130.
The RVDA Education
Foundation's RV Learning
Center is dedicated to providing
dealers and their employees
with new and innovative ways
to operate RV dealerships,
sharing proven methods and
practices, and encouraging the
highest professional standards
for dealers of all sizes. For
more information on the
Foundation's RV Learning
Center visit www.rvlearningcenter.
com, send an e-mail to
info@rvda.org, or send a fax to
at (703) 591-0734.
Lazydays Has Best
July and August Ever!
Lazydays RV Super-Center,
the nation’s number one RV
dealer, delivered 1,409 RV’s in
July and August resulting in
total revenue of approximately
$113,500,000. This represents
a 32% improvement over prior
year and a record for both July
and August throughout the
entire 27-year history of the
dealership.
“Our record sales for the
months of July and August
come on the heels of breaking
company records for May and
June. I am very pleased that
these positive sales trends have
continued throughout the summer,
which is traditionally a
slow period for us. I attribute
this excellent performance to
consistently exceeding our customer’s
expectations with our
unique RV destination experience,”
says Lazydays’ Founder
and CEO, Don Wallace.
Winnebago Recognizes
Top Sales Dealers
Winnebago Industries, Inc.
has announced its top sales
awards winners for 2003. At
Winnebago Industries’ annual
Dealer Days event in Las Vegas,
the following top sales awards
were given:
● Lazy Days RV Center, Inc.,
Seffner, Fla. was recognized as
both the top Winnebago
Industries dealer and top
Winnebago brand dealer
● La Mesa RV Center, San
Diego, Calif., was recognized as
the top Itasca brand dealer, as
well as tied for the position as
top Ultimate dealer.
● John Bleakley RV Center,
Douglasville, Ga. also tied for
the honor of top Ultimate dealer.
● Altman’s Winnebago, Baldwin
Park, Calif., was awarded the
top Rialta dealer for 2003.
In addition to these awards,
179 dealers were also honored
with the Circle of Excellence
award in recognition of their
excellence in customer satisfaction,
as it relates to the customers’
sales and service experience
with the dealer.
Firm Changes Name
Jerry Martin Associates, the
41-year old outdoor industry
PR firm, has changed its name
to Martin Flory Group. The
announcement was made by
company president Laura
Martin.
“Martin Flory Group more
accurately describes who we
are now, and our future,” said
Martin. “Kelly Flory, our general
manager, is actively involved
in the growth of our agency.
Jerry Martin has not been part
of our firm for a number of
years. While he pursues his
successful other interests in
the marine industry, we want
to avoid possible confusion
between our companies.”
The purpose of the company
remains unchanged. Martin
Flory Group provides editorial
material to media outlets
worldwide on behalf of its
clients. “Our PR program has
helped our clients gain a global
reputation over the years.
We’re celebrating 20-year
anniversaries with a number of
clients this year, and others are
working on 15-year milestones,”
said Flory. “We’re
excited about our new identity
and our growth plans.”
Call Martin Flory Group at 847-
662-9070.
Welders Owner’s Manual
On-Line
If you’ve ever encountered a
welding challenge and needed
your owner’s manual for the
solution, you know the frustration
of not remembering where
you stored it. Or perhaps you
wanted to brush up on how to
properly weld a T-joint only to
discover you can’t find the
owner’s manual that contains
the instructions and highly
useful diagrams.
Your frustration and waiting
for solutions to welding
challenges is now over. Hobart
Welder has put its owner’s
manuals on-line at
HobartWelders.com. You can
access specific manuals right
from the home page.
“If you’re like me, I like to
have a diagram for troubleshooting
solutions at my
side when I’m trying to solve a
problem,” says Dave Anderson,
manager, retail sales, Hobart
Welders. “With our on-line
manuals, you can print out the
page or pages you need, then
use them as a guide.”
Troubleshooting Help
The Hobart Web site provides
more than 30 manuals
on-line, including manuals for
older models. Some manuals
are even provided in French or
Spanish.
“If it’s midnight and you
want to know why your welder
isn’t working properly, go online
and research the troubleshooting
section of the
owner’s manual,” Anderson
says. “The answer will be on
the troubleshooting pages. In a
short time, your unit should be
working again.”
Westech Aerosol Wins
Environmental
Leadership Award
Westech Aerosol Corporation
has just been presented
the coveted Sequoia Award for
leadership in environmental
innovation. This award was
established to honor the development
of products or implementation
of techniques that
promote healthy environment
(i.e. cleaner air or water, conservation
of natural resources,
etc.). The winning product,
Westech’s high strength canister
adhesive, HSC13, contains
low levels of volatile organic
compounds and was uniquely
formulated to exclude the
chemical methylene chloride.
The result is an overall reduction
of air pollutants, while
maintaining strength, ease of
use and affordability.
Westech’s HSC13 adhesive is
ideal for use on automotive
headliners, carpet, fabric, plastic,
laminate and many other
materials.

© Copyright 2003 by D&S Media Enterprises, Inc., Tempe, Arizona
ALL RIGHTS RESERVED