“We are more public now about our success
and our involvement in the industry. Our
objective now is to make sure that people understand
us better and get to know the company
better.
“We have reinvested in the company and the
industry. It is easier for Dan and me to get more
involved in association activities because we
have an excellent management team in place.
Our continuing emphasis on training, including
college level courses, has produced one of the
best group of employees in the industry today.
“I know we have arrived as a major player in
the RV industry and we have
created an environment and
reputation that now has more
dealers wanting to take on our
product lines. Although we do
have some open territories, we
actually have fewer dealers now
than we did a few years ago."
Donati adds, "Our relationship
with many of our key dealers
has been nurtured and is
now at the point where they can
maximize profits with the Gulf
Stream products. We are ready
to take on more business, but
not at the risk of offending
those who have brought us to
this climatic twentieth anniversary
year. We are now attracting
the attention of some of the
largest dealers in the country
who regard our product mix
and quality at the same level as
the industry leaders.
“Our growth will be regulated
and will be focused on excellent
customer service. We want
to partner with the right people.
Gulf Stream RV’s use name
brand components, have outstanding
interiors and floor
plans, and are aggressively
priced to allow the dealers to
make the profit they need to be
successful.
“I think our products are the
most profitable RV’s on the
dealer’s lot today. We don’t
overbuild, in fact, we usually
build to order and there is no
inventory sitting in the yard.
Everything out there is prepped
and ready to be delivered."
The motorized division is literally
and figuratively "on a roll"
these days. Donati notes,
"Dealer acceptance of our new
products has been amazing.
Our luxury coach business is
up 40% and our Class C business
is up 25%. Every product
in our lineup is selling well. On
the high-end of our line, the
Atrium and Friendship G7 have
been very well received at the
major RV shows. The new
Endura Class C with the Kodiak
chassis is a real beast. When
you put this motorhome up
against conventional Class C’s
built on the van type chassis,
there is real product differentiation
and we can’t build them
fast enough.
“The new Crescendo diesel
motorhome offers mid-level
options and engine at an entry
level price. We can continue to
provide this type of price to
product benefit to our dealers
because of our manufacturing
expertise and flat management
structure.
“We have also introduced
our new Vista Cruiser that is
built on the Freightliner
Mercedes-Benz unit. This is the
first unit that was approved by
the Sprinter Division and we are
already building two a day."
The RV divisions have been
helped by the success of Jim
Shea’s original vision, the
Fairmont manufactured homes.
They are the #1 manufacturer
in the thirteen state area where
their products are distributed
through dealers. Like other
companies, their business was
impacted by the downturn of
the industry, but it is still a
profitable operation and their
expertise has benefited the RV
divisions.
Brian said, "We benefit from
their manufacturing expertise
and buying power. The combined
purchasing power of the
entire company helps all our
divisions.