Full Stream Ahead
By Bob Zagami, Editor
Nope, it’s not a misprint. It’s full
stream ahead, like in Gulf Stream.
Celebrating twenty years in the RV business,
the company is enjoying renewed
growth and respectability usually left to
the larger, publicly-owned companies in
our industry.
Life hasn’t always been this good at
Gulf Stream. Brian Shea, president of
the company’s motorized division, said,
"We had some issues early in the formative
years of the company and have
worked very hard to overcome the perceptions
that some had formed about
Gulf Stream products. I think we have
done that, as evidenced by the tremendous
acceptance of our products by the
dealer community and the consumers
who are purchasing them in record
numbers."
|
 |
|
Brian Shea, president, and Claude Donati,
vice president of sales for Gulf Stream’s
motorized division
|
The company was founded by
James. F. Shea, Sr., a successful attorney
in Detroit, Michigan. Shea founded
Fairmont Homes, a manufactured housing
company, in 1971. Twelve years
later, in 1983, Gulf Stream Coach was
launched during one of the most difficult
periods in RV history. Although he had
looked at acquiring other companies, Mr.
Shea chose to do it his way, and started
the company from scratch … building
new facilities and incorporating
improved construction technology.
Although Jim Shea’s imprint is all
over Fairmont Homes and Gulf Stream
RV, the company is now run by his
three sons; Brian (motorized division),
Dan (towables division) and Jim
(Fairmont Homes.)
Gulf Stream has arrived as a major
player in the RV industry. Still privately
held, the company has caught the attention
of industry observers, dealers, and
many proud new owners of a Gulf
Stream RV.
The company enjoys a top ten position
in both motorhomes and towables
and generates approximately $500 million
dollars in annual sales, with $300
million coming from the Gulf Stream RV
groups. At the time of this interview,
the company was enjoying 38% year-to-date
growth and last year was up 60%
from 2001. The numbers speak for
themselves, far exceeding industry averages
and the performance of many publicly-
held corporations.
Amazingly, the company was able to
produce the increased demand for the
products without having to build any
new facilities. Shea noted, "Our adoption
of lean manufacturing in all our
plants, allowed us to increase production
without having to make capital
investments in new facilities."
Gulf Stream is the 16th largest privately-
held company in Indiana. Shea
notes, "We can do what’s right for the
industry and don’t have to worry about
what Wall Street thinks."
©
Copyright 2003 by D&S Media Enterprises, Inc., Tempe, Arizona ALL RIGHTS
RESERVED | |