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Almost embarrassed by their
success, the PRVCA employees
and countless volunteers continue to improve upon the largest
RV show in the Northeast. This
is a show that will soon take its
place among the largest shows in
the country, as the State Farm
Complex expands later this year
with three new buildings that
will provide for another quarter
of a million square feet of inside
exhibit space.
This year's show, the 34th
annual, occupied 453,032 gross
square feet in the great outdoors
and another 392,100 gross
square feet inside the exposition
halls and arenas of the current
facility. Adding another
250,000+ sq. ft. will bring this
show to over 1,000,000 sq. ft of RV's and suppliers.
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It's amazing to see what this
team can pull off each year with
a minimum amount of people.
This is a very strong association
with dedicated members who
provide a tremendous marketing
opportunity for their dealer
members, manufacturers, and
the general public that is treated
to five days of exhibits and educational seminars each year.
The show is rapidly becoming a
must-see destination trip for
many RVers throughout the
Northeast.
Reflecting the trends in the
industry, the show grew 17%
this year and could easily grow
another 25% next year.
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Mike Williams, assistant to
the executive director of the
State Farm Complex, said, "this
will be the largest agricultural
complex in the United States
when we are done. We have
three new buildings being built
as we continue to proceed with
all scheduled events. Our new
expo hall will have 172,000
square feet of open space with a
32. minimum clearance all
around. There is only one row of
support columns in the entire
building. We have another
arena being built, and that will
have approximately 30,000
square feet. We also have an
equestrian barn that will be
almost twice as big as the arena.
It will have removable animal
stalls so that this could also be
used for larger exhibits, such as
the RV's we have at this show."
The construction of the new
facilities presented some unique
challenges during show set-up.
Becky Lenington, PRVCA's executive V.P., was quick to note,
"the exhibitors were really fantastic. We could not have
opened on time without all of
them pitching in and doing
whatever had to be done to help
get units in place and ready for
Monday. They had a lot of challenges maneuvering around the
construction obstacles and
detours that were established to
keep people out of harms way.
We had construction workers
lining up right next to dealers
and manufacturers at the con-
cession stands .. and enjoying
each others company.
The construction workers
were just as interested in the
new RV's as the dealers and
manufacturers were."
Some realignment of the out-
side exhibit space was required
to accommodate construction
vehicles and safety fencing. The
traditional park trailer drive was
one area affected by the
changes. There appeared to be
less park trailers on display this
year. This is an area of the
industry that still has tremendous growth potential if they
could attract more dealers to
pick up these product lines.
Stu Holloway, president of
Dutch Park Homes, said, "we've
had a great year and are very
pleased with our product acceptance. In addition to our high-
end park trailers, our new eight-
foot wide models have been
received very well by our dealer
community.
Silver-top Manufacturing
displayed their popular Cameo
room enclosure and the RV Two-
Way that provides shade and
shelter when in the standard
awning position and folds down
to protect and secure the exterior of the RV during the non-
camping season.
Around since 1947, Silver-
top exhibits at many RV and
campground related shows.
Peter Burkert, Sr. vice president,
noted, "we really don't do much
business during the trade days,
but really crank it up during the
public days. We would like to
have more RV dealers take on
this type of product line because
it can be an excellent revenue
generator to complement their
park trailer sales. We recognize
that it requires a dedicated team
of installers and that is why you
will see many of the units being
sold by independent contractors
or the campgrounds themselves.
If the dealer cannot get enough
technicians to complete their RV
work, they are not going to add
installers to do room enclosures.
You need to do about two a week
to keep full-time installers busy,
which again, is why you will see
a lot of independents doing
installs on nights and weekends.
A few well-known RV industry veterans are back in the
business and brought their new
companies and products to
Harrisburg this year.
Dave Hoefer, who launched
Dutchmen in 1988 and later sold
the company to Thor in 1992,
returns to the RV industry with
his new company, Pilgrim
International, Inc. The company is located in Middlebury, IN,
in a former Shasta facility that
was no longer being used by
Coachmen Industries. Hoefer
left Thor in 1995 and has been
involved in the manufactured
housing industry.
Hoefer says, "we are going to
come out the gate slowly and
make sure we service the dealers
that we have signed up. We will
focus on product quality, not
quantity, as we build our dealer
network." Although he would
not get into specifics, it is estimated that Hoefer has a stable of
50-60 dealers who have done
business with him in the past
and are welcoming him back into
the industry by supporting this
new venture.
Hoefer noted, .we are going
to build a mid-range product,
with no options. Everything will
be standard, and it will be priced
at the upper end of the low-range
products currently on the dealer
lots.
"It's a good product, and we
are stressing quality and service. We've done this before"
The Pilgrim products will
carry a familiar RV name, Open
Road.
Not far from the Open Road
display was another industry
veteran with a new logo on his
shirt. It was Pete Recchio, president of Ameri-Camp.
The former Carriage executive was showing his new line-up
of Ameri-Camp travel trailers
and fifth wheels that will be built
in Syracuse, IN.
Recchio said, "my first 35
years in this industry have prepared me for this role. We are
going to focus on quality and
everything we do is geared
toward winning the RVDA
Quality Service Award.
"We are going to concentrate
on the "how" of this business.
How we build the company; how
we treat our dealers; how we
treat our suppliers and how we
treat our employees."
The new management team
at Ameri-Camp consists of Walt
Mason, director of sales and
marketing; Scott Wenger, controller; Mel Yutzy, director of
manufacturing; Carl Slabaugh,
director of purchasing; Mark
Dunithan, director of engineering and Jim Davis, regional
sales.
Pete noted, "everyone else
had a good job at Carriage, and I
was fired! This will be the debut
of our products to the dealers
and the public. This show will
give us an opportunity to renew
relationships across the country
and in Canada.
"Our products will be middle
sector of the entry level market-
place. Our first and only issue
will be quality, the second will be
PDI ability. We don't want the
dealers to have to finish our
product before they can deliver it
to a customer.
"We are building the units
with a true 16" on center, double
welded, aluminum frame construction. That's the floor, the
sides, the front, the rear and the
roof."
Another product that caught
our eye was the new Leisure
Travel Class B that is going to be
built on the Freightliner Sprinter
body with a five-cylinder turbo-
charged Mercedes-Benz diesel
engine that will deliver 22 miles-
per-gallon.
Dealers didn't miss this
attractive motorhome sitting in
the middle of the Leisure Travel
display area. The unit will be
available to dealers in November
and will also be showcased in
Louisville.
The unit has a European flair
to it and has universal appeal. It
will also be at home on either
side of the ocean. Although it
has a 30" longer wheelbase than
the Class B's the company
builds on the Dodge platform, it
actually has a 46. turning radius
versus 57. with the Dodge.
The unit is expected to retail
in the $70-75K (US) price range.
For now, the unit only has three
options. They are a propane
generator, air conditioner and an
awning. Don Klassen, team
leader P.D. & E. says, "this may
change in the future and they
may all become standard items.
I know the first production run
will include all these options,
which most dealers will be ordering."
Internally, a six-footer can be
right at home without having to
duck their head. Klassen noted,
"Leisure Travel has been one of
the most innovative companies
in the Class B market and we
further strengthen that position
with the introduction of this
model. We haven't come up
with a name for it yet, but we
know we can't call it the
Sprinter, which is the
Freightliner name for this
body/engine combination van.
"The unit looks like the former Europa motorhome, and I
think customers will like the
styling. We know they will
appreciate the Freightliner/
Mercedes-Benz combination
package."
Starcraft RV will quietly
usher in its 100th anniversary in
2003. Although there have been
a few challenges along the way,
the company is excited about
some of the new additions to the
product line.
Don Emahiser, vice-president, sales & marketing, was
eager to showcase the new
Antiqua expandable travel trailers and the new Aruba light-
weight travel trailers. Don
noted, "we had a dealer show
them at a local open house and
he sold ten units from the two he
had on display.
"These units are a real hit
with our dealers. They are flying
off the lots as soon as they
arrive. The crisp, bright, con-
temporary interiors and exterior
graphics really set them apart on
the dealer's lots."
Holiday Rambler introduced
the new Traveler motorhome
that incorporates the TREK
Electro-Majic. bed technology
that was acquired when Monaco
purchased SMC. The unit has a
retail price in the $90-100K
range and is available on a Ford
or Workhorse chassis.
Another interesting product
was found in the Coleman folding trailer section of the
Fleetwood display. The new
Monterey Elite Automatic Pop-Up featured a remote control
device that automates the
process of raising and lowering
the unit. The remote control
device will activate the front bed,
the rear bed, the roof, or auto-
mate everything.
Finally, if we still need proof
that the RV industry is doing
well, we had only to look in the
Winnebago exhibit where we
found a new Chieftain, built on a
Workhorse platform, with a retail
price around $160,000. This
exceptional motorhome will
make many new RV friends who
will want to have a gas powered
motorhome and not a diesel, and
are willing to pay top dollar for
one of the better built units in
the industry today.
There was something for
everyone at Harrisburg, the dealers and the public. We already
know next year will be bigger,
and my guess is it will also be
better.