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Sheila Trees (left), vice president of Sales
and William "Bill" Gedwed, President and CEO. |
It’s no accident that Coach Net is the
industry’s largest and most respected emergency
road service provider. That’s because everyone
from CEO and President William "Bill" Gedwed to
each and every customer service representative
who answers calls from thousands of members
each month are totally focused on customer service.
While many companies pay lip service to providing
good customer service, it is simply the
most important part of Coach Net’s success and
survival.
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In a recent visit to Coach Net’s headquarters
in Lake Havasu City, Arizona, Gedwed told RV
News, "In many cases we not only represent our
company, but we also represent RV manufacturers,
dealers and chassis manufacturers who subscribe
to Coach Net’s services for their customers.
So if we are unable to solve members’ problems or
are not responsive and sympathetic to their situations,
we look bad and so does that manufacturer,
dealer or chassis maker. And that’s why we
strive to solve each member’s problem efficiently
and with a friendly, helpful attitude."
Sheila Trees, vice president, of Sales, agrees.
She said, "When our phone rings we know that
chances are the person on the other end of the
line is not having a good day. They are having
some kind of problem with either their RV or
some component in their RV. Our people understand
this and are trained to give them immediate
assurance that they are talking to someone who
understands and is going to do everything within
their power to make the problem go away."
And it must be working because in 2001,
based on surveys from members who called in
Coach Net earned a 96% customer satisfaction
rating.
RV News last visited Coach Net in 1998 and
there have been significant changes during those
years, but the thing that hasn’t changed is that
commitment to customer service.
Those changes include among other things
Coach Net’s move from a 5,000-square-foot building
to a 30,000-square-foot facility formerly occupied
by the McCullough Corporation. The number
of employees has jumped from 50 in 1998 to
more than 100 today.
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Donna Nelson, vice president of
operations, is responsible for recruiting
and training Coach Net’s technical
service team members. |
Co-Founder and General Manager
Jim Agosto is the only member of
the original ownership group that
elected to stay with Coach Net |
The most significant change, however, is that
Coach-Net’s founders, Jerry Aldridge, Laura
Aldridge and Jim Agosto sold the company in late
1999 to National Motor Club of Dallas, Texas.
Texas oilman Bill Gedwed is one of the principals
of NMCA, and Coach Net is part of a portfolio of
companies Gedwed owns.
Recently, Jerry Aldridge left the company and
Gedwed stepped in to run Coach Net personally.
Of the original founders only Jim Agosto is still on
board and serves as general manager.
Gedwed admits he has things to learn about
the RV industry but says he learns quickly and
Supplier Spotlight
with the help of staff members
like Sheila Trees, Jim Agosto and
the rest of the Coach Net staff he's confident he will be up to
speed in a short time.
When you talk to Gedwed
you see a man who knows success and sense that he is thoroughly enjoying his emersion
into the RV industry and Coach
Net.
Coach Net's services include
all facets of emergency roadside
assistance and repair using
thousands of contracted and
insured mobile services all
across North America, including
roadside assistance for disabled
vehicles, mechanical service for
diesel engine products to a
jumpstart or tire change. Coach Net's network of service
providers accepts the owner's
member card as full payment for
services covered and then bill
Coach Net directly.
Rather than marketing its
services directly to individual RV
owners, Coach Net has programs
for RV manufacturers, RV dealers, associations, rental operators and chassis manufacturers.
For example, when a customer
buys a new Winnebago, the dealer gives them a benefit package,
including a customized plastic
membership card with a unique
number that has the Winnebago
logo on it. This becomes their
passport to all the services
offered by Coach Net.
One of the keys to Coach Net's success is its unwavering
commitment to training and con
tinuing education. Coach Net's
challenge is finding people who
have the right balance between
customer service sensitivity and
technical knowledge.
According to Donna Nelson,
vice president of operations,
Coach Net sends every tech team
member to whatever schools are
available, including RVIA's
Trouble Shooters clinics which
eventually leads to certification
testing to become either a Master
Certified RV Technician or
Certified RV Technician. Many
of Coach Net's tech team have
both RV and automotive certifi
cations. A condition of employ
ment is becoming certified with
in a specified time.
That way when a customer
calls in and has a problem with
his vehicle or an appliance such after its sale to the National Motor
Club. It’s been a good decision
both for Jim and Coach Net. as the refrigerator they can talk
to a qualified, trained RV techni
cian who will help trouble shoot
the problem. Tech team mem
bers are not telling customers
how to take a refrigerator apart
and rebuild it, but these techs do
have to competently understand
whether or not it is working
properly, give basic advice on
how to make it operate properly,
and to know whether or not the
member needs to take their RV
to a qualified repair facility.
One of the positive spin offs
of the Go RVing market expan
sion program is consumer
research into customer expecta
tions after purchasing an RV.
This research indicates that
areas the industry as a whole
needs to pay more attention to
are providing better products in
the first place and then better
service after the sale. Coach Net's outstanding programs and
performance is helping manu
facturers and dealers set a high
standard in delivering that ser
vice after the sale, especially
when something goes wrong.
With Gedwed's leadership,
vision and vitality, along with
Coach Net's dedicated team, one
can imagine that the bar will be
raised even higher. You now have a real choice!