November 1996
Vol. 22 No.4
Electronic Edition

RV News Staff

Art Decio, CEO, built Skyline Corporation into one of the RV industries leading companies. The road he took to that success is untraditional compared to other industry manufacturers. Skyline is different and so is Decio as evidenced by his long and honorable record of community service. Read about this legend and discover why he and his company are unique. Learn what Skyline's good fortune has meant to others far removed from the the industry.

The post-Thanksgiving RV industry ritual known as the Louisville show will unfold again this year and RVIA has put together a packed agenda for those attending. It's going to be the largest National RV Show ever held in its 34-year history. Read about the education opportunities including seminars and proprietary programs presented by well-know guest speakers and company technical experts.

The finishing touches are now being put on eight advertisements featuring diverse RVs in spectacular settings for the industry’s first national ad campaign, targeting baby boomers with children. The five print ads and three television commercials are set to appear in national magazines and on cable television between February and June 1997.

In addition to a full schedule of business conferences between suppliers and distributors, the WDA Annual Executive Conference is also the time when the association takes care of business and to honor its members for exemplary professionalism and achievement. This year's top honor went to George Keller, founder of Keller RV and Marine, an eastern regional warehouse distributorship. Keller won the Jim Barker Memorial award. Read what other companies received special recognition and see what you might have missed if you couldn't attend.