Jay Howard President  Country Coach

Bob Lee Founder - Chairman Emeritus

Many people in the RV industry grew up listening to the real life exploits of Bob and Ron Lee, visionaries who set out to build the World’s Finest Motorcoaches, whose tales were told outside under the stars and clear blue skies by ordinary men and women around the glow of a campfire at the local campground or RV resort.

Few people, and fewer companies, ever reach legendary status among their peers and customers, but Bob Lee did. And Country Coach did.

The past few years were not kind to one of the industry’s premier builders of high-end luxury motorhomes, but the flames of success are being fueled once again by a man personally groomed by Bob Lee to take over as president … and he did just that earlier this year … and his name is Jay Howard.

Howard met Lee in 1997 when he was the president of Safari and they were both on a vendor sponsored fishing trip. During the four day fishing vacation, Howard learned that Bob Lee lived just four blocks away from him in Junction City, Oregon. This was the start of a relationship that continued to grow, resulting in Lee’s hiring him on several consultancy assignments and then as Executive Vice President of Country Coach to take over as president when Lee was appointed CEO.