From Our Readers
RV News invites
letters from our readers.
We want to share your thoughts,
ideas and concerns with the rest of the industry.
Unsigned letters will not be considered, but
you can sign your name with assurance
that it will not be used
if you so request.
Address letters to:
Editor, RV News
408 E. Southern Ave.
Tempe, AZ 85282
or FAX them to:
(480)
784-4060
or e-mail them to:
publisher@rv-news.com
To The Editor:
A series of Kampgrounds of America advertisements that have
been appearing in camping publications for the past year have been
receiving a lot of attention lately from campground owners and
industry publications.
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The ads use humorous, satirical illustrations to parody the differences between KOA Kampgrounds and campgrounds on the
other end of the service spectrum. Yes, campgrounds come in all shapes, sizes and
conditions, but we feel that our rigid, industry
leading Quality Assurance process, training and operations excellence, and proprietary technology applications give KOA
Kampgrounds a competitive advantage in providing a consistently clean, friendly and fun experience to
campers. We have chosen to
present these differences in a humorous way in our advertising (i.e.
Hertz "not exactly," Burger Wars, "or "The Uncola.")
Surprisingly and historically, the commercial campground marketplace has lacked aggressive
competition. Yet, competition is the
most powerful accelerator of growth and improvement for any industry, and one way to help our industry raise its own
bar. KOA
will continue to move forward with aggressive and innovative marketing efforts.
We believe this will foster healthy competition in the
camping industry.
This will be good for business, and even better for campers.
We are disappointed that some of our industry partners have
said or implied that KOA is being critical of the camping industry
as a whole. Such comments ignore the pivotal role Kampgrounds
of America has played in this industry for the past 41 years. We are
as committed to leading the camping industry as we have ever been. For example:
- KOA is a "Champion" sponsor of the RVIA ’s "Go RVing" advertising campaign.
- KOA is currently partnering with Winnebago Industries in a
national marketing promotion for McDonald ’s that will benefit the
entire industry.
- KOA is a primary financial sponsor of ARVC and its programs.
- KOA ’s executive team serves on a number of industry committees.
- KOA is leading the way in innovative campground technologies
that will revolutionize campground management tools and Internet technologies,
setting new standards for all campgrounds.
- Every KOA Kampground owner will receive a comprehensive
evaluation of their campground by campers in 2003–an industry
first!
Feel free to call me at (406)248-7444 if you have any questions
or need any other information about KOA ’s unmatched commitment to campers,
our industry and our partners.
Go Camping!
Jim Rogers
President & CEO
Kampgrounds of America Inc.
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