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| May 2003 | Volume 28 - Number 10 | |
RV News Exclusive | ||
Workhorse Leads RV Activity; Blue Ox and Featherlite also maximize exposure with NASCAR
Over 200,000 people filled
every seat at this impressive
NASCAR venue and they were
treated to two great races that
kept them on the edge of their
seats on Saturday and Sunday.
Tony Monda, director of
marketing at Workhorse Custom
Chassis, noted, "Although some
of our invited guests could not
attend due to the end of month
and end of quarter sales activity, we ’ve filled the suite with
great representation from many
sectors of the RV industry.
This event
is special to
many RV
executives
who are also
NASCAR
enthusiasts
and are also
involved in
this sport in
many other ways. We
believe this event, and
Workhorse’s
involvement at this track, provides us yet
another opportunity to
speak directly with the
people who are purchasing new coaches on a
Workhorse platform.
And believe me, there
are plenty of them out
their in the Workhorse
campgrounds around
this facility."
Tony Monda and
Miss Valvoline Steve Taig, president
of TaigMarks, Inc., who
are responsible for the
creative marketing and
public relations associated with the Workhorse
RV chassis program noted, "We made up
9,500 goodie bags that
were distributed to RVers
in the Workhorse camp-
grounds at the track.
The bags included gifts, coupons, and a copy of
the professionally produced
Workhorse Racing News magazine. Tony and I visited every
one of our sponsored campground areas and talked directly
to coach owners about their
Workhorse chassis. The loyal
following that Workhorse has
developed since entering the RV
industry is staggering. The
name recognition and appreciation for Workhorse products is
increasing each year. We found
many people who wanted to talk
about our new diesel chassis
and inquired about various RV
manufacturers who may be
building on this platform later
this year .This event is turning
into a big Workhorse gathering
each year and we are delighted
that many of our invited RV
executives could join us. We
were also happy to see the sun
come out, and stay out,
throughout the weekend. It was
a great weekend for NASCAR,
Workhorse and thousands of
RVers who enjoyed the weekend
races and associated festivities."
On a side note about TaigMarks, Inc.; if you have not
visited their web site since
they ’ve moved and changed the
name of the company, you
should fire up the computer,
launch your browser, and head
over to www.taigmarks.com.
This is one of the most ingenious web sites I ’ve seen in
quite awhile. Granted, this is
their business, and they are
supposed to attract and retain
customer’s attention,
but this site is really
creative and shows the
talented team behind
Steve Taig. It ’s easy to
see why Workhorse
continues to work with
TaigMarks and continues to blaze new trails
in creative marketing of
the Workhorse product line. The strong focus
on customer-driven
advertising and marketing campaigns continue to build brand
recognition and sends consumers into RV dealerships
requesting that their next
motorhome be built on a
Workhorse chassis, and only a
Workhorse chassis. Continued
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