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    May 2003 Volume 28 - Number 10    

RV News Exclusive     


    

Workhorse Leads RV Activity; Blue Ox and Featherlite also maximize exposure with NASCAR

by Bob Zagami Editor

RV executives and guests in the Workhorse Suite at Texas Motor Speedway
It did not rain on the Workhorse parade this year when it came time for the NASCAR Busch and Winston Cup races at the Texas Motor Speedway. Once again the workers at Workhorse hosted many RV executives in the luxury suite that looks down the front stretch toward the start/finish line, pit road, and sits high above turn one with an expansive view of the entire racing facility and the campgrounds that stretch out in every direction behind the stands.

Over 200,000 people filled every seat at this impressive NASCAR venue and they were treated to two great races that kept them on the edge of their seats on Saturday and Sunday.

Tony Monda, director of marketing at Workhorse Custom Chassis, noted, "Although some of our invited guests could not attend due to the end of month and end of quarter sales activity, we ’ve filled the suite with great representation from many sectors of the RV industry. This event is special to many RV executives who are also NASCAR enthusiasts and are also involved in this sport in many other ways. We believe this event, and Workhorse’s involvement at this track, provides us yet another opportunity to speak directly with the people who are purchasing new coaches on a Workhorse platform. And believe me, there are plenty of them out their in the Workhorse campgrounds around this facility."
  

Tony Monda and Miss Valvoline

Steve Taig, president of TaigMarks, Inc., who are responsible for the creative marketing and public relations associated with the Workhorse RV chassis program noted, "We made up 9,500 goodie bags that were distributed to RVers in the Workhorse camp- grounds at the track. The bags included gifts, coupons, and a copy of the professionally produced Workhorse Racing News magazine. Tony and I visited every one of our sponsored campground areas and talked directly to coach owners about their Workhorse chassis. The loyal following that Workhorse has developed since entering the RV industry is staggering. The name recognition and appreciation for Workhorse products is increasing each year. We found many people who wanted to talk about our new diesel chassis and inquired about various RV manufacturers who may be building on this platform later this year .This event is turning into a big Workhorse gathering each year and we are delighted that many of our invited RV executives could join us. We were also happy to see the sun come out, and stay out, throughout the weekend. It was a great weekend for NASCAR, Workhorse and thousands of RVers who enjoyed the weekend races and associated festivities."

On a side note about TaigMarks, Inc.; if you have not visited their web site since they ’ve moved and changed the name of the company, you should fire up the computer, launch your browser, and head over to www.taigmarks.com. This is one of the most ingenious web sites I ’ve seen in quite awhile. Granted, this is their business, and they are supposed to attract and retain customer’s attention, but this site is really creative and shows the talented team behind Steve Taig. It ’s easy to see why Workhorse continues to work with TaigMarks and continues to blaze new trails in creative marketing of the Workhorse product line. The strong focus on customer-driven advertising and marketing campaigns continue to build brand recognition and sends consumers into RV dealerships requesting that their next motorhome be built on a Workhorse chassis, and only a Workhorse chassis.  Continued


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