All-Rite’s Hollister, California headquarters

All-Rite’s Conyers, Georgia manufacturing facility

Every once in awhile you uncover a marvel of modern business acumen that sets a company apart from all the rest. Granted, it is a rare occurrence, but when you find it … you know it.

Better yet, they know it. They know how to provide a level of service and commitment to their customers that makes it virtually impossible to duplicate.

They are so totally dedicated to customer satisfaction that it is embedded in everything they do and every employee on the payroll.

This is what we learned when we interviewed Ray Pelland, CEO and founder of All-Rite … a company committed to personalized service that manufactures individual custom products and delivers them in 24-48 hours. They are the undisputed leaders in a very time sensitive segment of the RV industry…they are the leading supplier and manufacturer of exterior repair parts for the RV aftermarket.

They are All-Rite.

And they are good. No, they are very good. In fact, they are unbelievable.

They are also a dealer’s delight.

Consider what it costs our industry when we cannot get RV’ers back on the road when they have experienced an accident and must wait weeks and months to get a replacement part.

This is a story about building credibility in our industry, not just custom built replacement parts.

If you are a dealer or repair shop you know exactly what I mean.

Nothing is more frustrating to a consumer than being told that they will not have the use of their RV because the original manufacturer cannot stop a production line to make a one-of-a-kind replacement part. The parts incorporated into an RV are many and varied, and often come from a myriad of different manufacturers, some of whom are no longer in business.

This is a logical explanation to many, but certainly not the answer they want to hear. They want to use the RV they spent their hard-earned money on, and they want to use it now.