Lazydays
Twenty-five years of hard work and
dedication to the RV industry

By Bob Zagami, Associate Editor

In an industry that provides comparison statistics of dealers who are "under" five million dollars in sales or "over" five million dollars in sales, one can assume that the average dealer is about five million dollars in annual revenue.

Now imagine a dealership that has dedicated twenty-five years to building the customer's ultimate RV experience, and raised the bar to $566 million dollars in annual sales. What differentiates a dealership that can generate 100X the sales of the so-called "average" dealer?

One thing is for certain, this is not, and never will be, an "average" dealership.

The title of this story is Destination: Experience because Don Wallace built more than an RV dealership when he established Lazydays RV SuperCenter . . . he built an experience that would bring customers from all over North America to Lazydays and keep them coming back.

Anybody can sell RVs. Get some property, build a building, and load it up with trailers and motorhomes. Lazydays was destined to change the landscape and raise the bar for an entire industry that delivered the RV lifestyle to waiting consumers.

What is an Experience? I found several definitions in the dictionary, and all of them apply to Lazydays:

1. The apprehension of an object, a thought, or an emotion through the senses or mind - Even before people experience Lazydays for the first time, they have developed a mental picture of what might be in store for them. Even though they have never visited, they just know that it will be different and certainly will be exciting.

2. Active participation in events or activities, leading to the accumulation of knowledge or skill ­ Don Wallace and the employees of Lazydays have built a destination experience that cannot be fully realized in a short period of time. My first impression of Lazydays when I visited a few years ago was the "Disney World" of RV dealerships. There was just too much to see and do in just a single day. It is an experience not yet duplicated in the RV industry. It may never be duplicated if this employee-owned company continues to raise the bar and find new ways to add to the complete experience of purchasing a new or previously owned RV at Lazydays.

3. An event or a series of events participated in or lived through ­ You do have to experience a visit to Lazydays before you can fully appreciate just how different this dealership is. The people, the products, the environment, the amenities, the conveniences, and most of all, the attitude of the employees set them apart from many other dealerships.

4. The totality of such events in the past of an individual or a group ­ You might see a couple looking for their first motorhome or a family upgrading from a travel trailer to a fifth wheel. You may see 300 friends setting up camp in RallyPark. One thing is certain: they will all get the same experience and the same treatment every time they visit Lazydays. continued