Cover Story
Lazydays
Destination: Experience
Twenty-five years of hard work and dedication to
the RV industry.
Associate editor Bob Zagami talks with Lazydays founder Don Wallace on this, the 25th
anniversary of the company. It's a story about a remarkable company and an even more
remarkable visionary that started it all. Read about the simple philosophies that
propelled Lazydays' to the largest dealer in the country and what his goals are for the
next five years.
RV Rentals are Strong
Bert Alanko, chairman of RV Rental Association
(RVRA) says RV rentals are strong and during the soft market on rolling stock sales, it
might be the ideal time to get into the RV rental business. Alanko sets the stage by
what's happening now and gives those interested dealers a blue print on how to make the
step into rentals
Voices -- Full-time RVing - A Privilege or
a Right?
A Guest Editorial by Cathie Carr, CEO Escapees RV
Club
See what Cathie Cars says is a threat to our most sacred freedoms and civil liberties, and
why it is important that the RV industry band together to support and fund an offensive to
protect the voting rights of full-time RVers.
Investing for the future:
Lazydays embarks on long-term branding strategy.
While other dealers are reaching out to broader
audiences in the next town or county, one company is reaching out to the world with its
eye on expansion. The company is Lazydays and much of
its success has depended upon effective marketing. Now, Lazydays is broadening marketing
horizons and focusing on "branding." At Lazydays the man responsible for this
new initiative is Stewart Schaffer, chief marketing officer. Learn what Lazydays plans to
do and see if your business can benefit from branding.
What RV Industry Leaders Say About
Lazydays
In this feature RV News reveals comments -- both
complimentary and congatulatory -- made by other industry executives about Lazydays and
Don Wallace on the 25th anniversary of business in the RV industry.
Salesmanship
A lesson we can all learn from Lazydays
Bob Zagami tells us how important training is to the success of an RV dealership. He shows
how training of every staff member at Lazydays has led to their success.
Editorial
The vision of one man:
The potential of an entire industry!
Associate editor Bob Zagami believes that the Lazydays
successes can be achieved by many other companies. Read the challenge Zagami puts before
other RV companies that have not reached higher and gone farther in their business while
in just 25 years Lazydays has become a $500 million a year business with an eye toward $1
billion dollars by 2005. |
