Cover Story -- MOLINO
RVDA's New President
Mike Molino -- Changing of the Guard
Mike Molino replaced Bob Strawn as president of the Recreation Vehicle Dealers Association in February, and Molino comes to his job with his own agenda for the future. Since joining RVDA Molino has distinguished himself as vice president and was one of the architects of several successful programs including the RV Technician Certification program. Learn how he plans to restructure the administrative side of the association and what he has set as personal goals to make RVDA more valuable to members and potential members. Program. Read where Molino came from and what plans he has for the future as he steps up to take RVDA forward.
Road To Excellence
Automatic Equipment Sets a High Standard for Customer Relations
A lot of warehouse distributor sales people ended up in Pender, NE, recently as guests of Automatic Equipment and it's Road to Excellence program. Read what the Road to Excellence program is and what it means for future business for both distributors and Automatic. And see if a program like this might be the way to go for other suppliers who want to increase a distributor's effectiveness in selling dealers and training them on better ways to sell their products.
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With the launch of the RV America Internet site last month, the Internet became a viable new way for RV manufacturers, suppliers, distributors, and dealers to reach more and more consumers. Internet expert Koehn presents a variety of ideas on ways for companies to use the Internet in their marketing plans. Koehn sees the Internet as a tool, much like a telephone or the mail, that can be used many different ways by many different facets of the industry. Read how the Internet can be an important business tool for companies in the RV industry as they plan for the future.
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Editor Don Magary puts pen to paper to come up with an interesting view of a how a decision by one resident of the forest had a lasting impact on the other animals of the forest. You'll learn about "Wally-Nuts" among other things so you'll not want to miss the message of this adult fable.
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