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    March 2004 Volume 29 - Number 8    

Go RVing News     


    

Don Walter and Tom Stinnett to Co-Chair Go RVing Coalition

Go RVing has named a prominent manufacturing executive and a prominent RV dealer as co-chairmen of the Go RVing Coalition, in a move reflecting the successful partnership of manufacturers and dealers to expand the RV market through the industrywide Go RVing advertising campaign. The new co-chairmen are Don Walter, president and CEO of Starcraft RV, Inc. (Topeka, IN) and Tom Stinnett, president of Tom Stinnett RV Freedom Center (Clarksville, IN) They succeed the highly regarded chairman of the coalition, Tom Faludy.
 
Tom Faludy Don Walter, Tom Stinnett 

Faludy, formerly president of RV supplier company Carefree of Colorado, resigned as Go RVing Coalition chairman upon being promoted to a new position with Carefree’s parent, Scott Fetzer Company (Cleveland, OH). He had served as coalition chairman since its formation by representatives of Recreation Vehicle Industry Association (RVIA), Recreation Vehicle Dealers Association (RVDA), National Association of RV Parks and Campgrounds (ARVC) and leading state RV associations in 1994.

The officers of Go RVing, Inc. – RVIA President David J. Humphreys and RVDA President Mike Molino – issued a joint statement praising Walter and Stinnett as ideal choices for co-chairmen.

"Don Walter and Tom Stinnett each bring special insights and influence to the coalition as respected professionals in their segments of the RV industry. They promise to be a highly effective team as Go RVing continues to reach out to new buyers through national advertising and local dealer tiein programs," they said.

A 31-year industry veteran, Don Walter has a long and distinguished record as a champion of market expansion. He has served on the Go RVing Coalition since its inception in 1994, has chaired the coalition's Measurement and Goals Committee since 2002 and served on the creative subcommittee responsible for finalizing the popular "Pursue Your Passions" ads now running. Walter also has more than 20 years’ experience as a member of the RVIA Public Relations Committee. As co-chairman of the RV Indiana Committee of the Indiana Manufactured Housing Association in 1979, he advocated a regional advertising campaign supported by dealers and manufacturers to target prospective RV buyers, foreshadowing the national campaign now conducted by Go RVing.

Walter joined the RV industry in 1973 after earning his undergraduate and graduate degrees from Miami University in Oxford, Ohio. He began his RV career in a variety of sales positions, most with Coachmen Industries, including vice president of sales and marketing for Coachmen's Shasta division. Before becoming president and CEO of Starcraft RV in 1991, Walter served as president of Holiday Rambler Corporation’s RV Division. Walter and his wife Cidney have lived in the Elkhart, Indiana area for 30 years and have three children.

"Bringing the industry together to work for market expansion has been a career goal of mine, and the Go RVing Coalition has fulfilled that dream," said Walter. "I’m an unabashed supporter of our campaign’s continued growth, and I am honored to be chosen to steer our efforts, working closely with Tom Stinnett and all the dedicated members of the coalition."

Stinnett has also been engaged in Go RVing from the very beginning. One of the most ardent advocates of the movement, he has been an effective consensus builder among dealers and manufacturers. Together with Walter and the rest of the coalition, he helped to guide the agency selection process which resulted in the hiring of The Richards Group to create the current "Pursue Your Passions" ads. He too served on the creative subcommittee that approved these ads in final form.

Stinnett has played a leadership role in the development of the tie-in program for dealers, campgrounds, show promoters and their agencies, making consumer leads and advertising resources available to Go RVing participants nationwide.

A former chairman of the board of RVDA, a current member of its board and the 2003 recipient of its top honor, the James B. Summers Award, Stinnett also serves as chairman of the RVDA Market Expansion Committee. He has been an RV dealer since 1978, and lives with his wife Carolyn in Louisville, KY.

"I am honored to be chosen co-chairman of the Go RVing Coalition alongside my industry colleague Don Walter," said Stinnett. "I am committed to continued improvement of our highly successful Go RVing programs and intend to challenge all coalition members to work toward that goal. I’m sure Don will agree that we have some extraordinary shoes to fill with the departure of our first chairman,

Tom Faludy, and we want to thank him for the commitment, foresight, wisdom and determination that made Go RVing the huge success it is today." "Tom Faludy has been a unifying force in the RV industry," added Molino and Humphreys in their joint statement. "Don Walter and Tom Stinnett are extremely well-suited to continue to inspire and strengthen us."

Walter and Stinnett were appointed coalition co-chairmen with Faludy’s endorsement by the presidents of RVIA and RVDA, who serve as directors and officers of Go RVing, and their association chairmen: Claire Skinner, chairman of the board and CEO of Coachmen Industries (Elkhart, IN), and Marty Shea, owner of Madison RV Center (Huntsville, AL).

"Individually, both Don Walter and Tom Stinnett are superbly qualified for the post of coalition chairman, but together, they reflect the very unity and dynamics that are the foundation of our success," said Faludy.

Now in its third three-year phase, the Go RVing campaign has been widely regarded as an influential factor in the growing popularity of RV travel and strong industry sales, which are forecasted to reach their second- highest level in 25 years in 2004, according to University of Michigan researcher Dr. Richard Curtin.

The Go RVing Coalition consists of RV manufacturers, component suppliers, dealers and campgrounds. Go RVing works to provide the public and media with pertinent information about the benefits of RV travel and to foster satisfaction with the RV experience through customer research conducted by its Committee on Excellence. RVN


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