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    March 2004 Volume 29 - Number 8    

RV News Feature     


    

CrownClub – A Crowning Achievement

Lazydays takes Customer Service to the Next Level

by Bob Zagami,
Editor

When we did a feature issue dedicated to Lazydays and their 25th Anniversary back in May 2001, they were a $566 million dollar company with a mission and vision to become the first one billion dollar dealer in the RV industry. They just finished 2003 with $750 million and delivered 8,842 units, moving even closer to their goal.

They have come out the gate with a record January that produced $97 million dollars in sales and delivered 1,075 units to their satisfied customers. If you project those kinds of numbers through the balance of this year, they will once again shatter their historical high sales for 2003 and will put them real close, if not over, their billion dollar plan.

How do they continually push themselves to succeed in such a competitive industry? One word says it all: Innovation. This company just refuses to stand still and wait for things to happen. Instead, they make things happen. And just when you think they’ve done it all, they unfold the newest chapter in their book of success.

This time it’s their CrownClub for luxury motorhome prospects and customers. The gala grand opening ceremonies and reception took place March 1st – 4th, at the popular Seffner, Florida destination RV resort and dealership.

How trite it is to say "you have to see it to believe it", but trite as it may be, that’s the reality of what they have unveiled with the CrownClub. They have taken customer service to the next level and this will be the yardstick that customers will use when evaluating their RV purchase decisions and their perception of what they want when considering a major investment in a luxury motor coach.


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