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A Crowning Achievement
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Lazydays takes customer service to the next level
When we did a feature issue dedicated to Lazydays and their
25th Anniversary back in May 2001, they were a $566 million
dollar company with a mission and vision to become the first
one billion dollar dealer in the RV industry. They just finished
2003 with $750 million and delivered 8,842 units, moving even
closer to their goal. How do they continually push themselves to
succeed in such a competitive industry? One word says it all:
Innovation. This company just refuses to stand still and wait for
things to happen. Instead, they make things happen. And just
when you think they’ve done it all, they unfold the newest chapter
in their book of success. Read how they’ve taken customer service
to the next level.
Preserving an RV Treasure
GMC Keeps GMC’s Alive and Running
Located just down the street from the Orlando International
Airport you will find the oldest and most complete GMC
motorhome maintenance and restoration facility in the
United States. The most modern forms of aircraft transportation
fly overhead while on the ground Cliff and Mary Golby, and their
dedicated team of craftsmen, work to preserve one of the greatest
art forms of transportation ever to grace the interstate highway
system and back roads of America, the GMC classic motorhome.
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Editorial:
Now that’s more like it!
We were quick to criticize
KOA on their series of negative
advertisements that
appeared in last years’ consumer
magazines and buyers
guide publications. We were
not the only people who rose
up to question the campaign
and the damage it did to our
industry. It looks like the
executives in Billings, Montana
listened and responded to the
uproar of so many industry
professionals. The company
has launched a completely different
series of ads for 2004
and they are a positive portrayal
of their people and their
product. We salute the turnaround
and tone of the new
campaign.
Salesmanship:
Selling the J.D. Power
Survey To Your Customers
A new day is dawning in
the RV industry, one
that will be followed by
a truly independent focus on
quality and customer service
provided by manufacturers and
dealers. J.D. Power and
Associates, under the direction
of Linda Schulz, partner, has
launched their new independent,
third-party study of recreation
vehicle customer satisfaction.
We can bury our head in
the sand and pretend it doesn’t
exist, or we, as a total industry,
can embrace it and provide
the industry support that will
be vital to its ultimate success.
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