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    March 2003 Volume 28 - Number 8    

RV Industry News     


Dutchmen Breaks Ground on New Production Facility

Dutchmen Manufacturing broke ground last month on a 98,000 sq.-ft. building project in Goshen, Indiana. Accompanying Richard Florea, president of Dutchmen Manufacturing for the ground breaking ceremony was Steve Paul, vice president of sales, Jeff Newport, vice president of manufacturing, Mark Schwartzhoff, vice president of finance, Wes Graff, president of the Goshen Chamber of Commerce and Randy Huffman, president of Nuway Construction.

The new plant will accommodate the increased demand for Dutchmen’s laminated fifth wheel and travel trailers that are sold under the Dutchmen, Four Winds, and Colorado brand names.

According to Florea, “Dealer demand for our laminated fifth wheel products has been strong over the last year. This new facility will allow us to increase production on these products as well as free up manufacturing space at our other Goshen area plants.”

Approximately two hundred new employees will be hired within the next six months to staff the new facility. Dutchmen operates seven other manufacturing plants in Goshen, Middlebury, and Syracuse, Indiana. The new facility is expected to be operational by early summer.

Nuway Construction, a design/build general contractor located in Goshen, was chosen for the project. The new plant is located on land adjacent to existing Dutchmen facilities. Phase two of the project includes the construction of a new office building that will house Dutchmen’s executive staff, sales and marketing departments and conference and training facilities. Construction is scheduled to begin on phase two by spring.

Florea also added, "We would like to thank Wes Graff and the Goshen Chamber of Commerce for their support and assistance on this project. This is a central location to all of our Northern Indiana plants. It gives us the space we need for immediate production and provides flexibility for future expansion.”

Dutchmen Manufacturing, Inc. is a subsidiary of Thor Industries. Dutchmen Manufacturing, Inc. is the manufacturer of Dutchmen, Four Winds, Colorado, Aerolite, and Skamper towable brands of recreational vehicles.


DTI Opening New York Location

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DTI RV Parts & Appliances will be opening its newest warehouse location in Albany, New York. The facility will be open in early March 2003 and is expected to be one of the busiest warehouses in the DTI network.

Trey Miller, VP Sales & Marketing commented, "We selected Albany, New York as the home for our newest location to provide the largest number of dealers in the Northeast with 24 hour delivery. The opening of this warehouse is a major step in our current nationwide expansion focusing on faster delivery times, higher fill rates and overall customer service and support. We have had a strong relationship with dealers in the Northeast for over 20 years and are positioning DTI to be the parts distributor of choice for years to come."

DTI is the largest specialized distributor of parts to the Recreational Vehicle Industry. DTI is headquartered in Middlebury, Indiana and currently has warehouse locations across the country.

For further information please contact Trey Miller 1-800-289-0919 Ext. 309 or trey@dtiparts.com


Jayco Stops Class A Production

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Jayco, Inc. has announced that it has suspended production of its AVATAR and Firenza Class A motorhomes. In making the announcement, Derald L. Bontrager, president and chief operation officer, said the ccompany took the action because “at foreseeable volume levels, we are unable to support the existing Class A motorhome production facilities, without penalizing our more established operations.”

Jayco entered the Class A motorhome market with the introduction of the AVATAR diesel-powered motorhomes and the Firenza gasoline-powerred motorhomes in 2001. Bontrager said, “Despite our best efforts, we realize that our current Class A motorhome offering is not positioned to take full advantage of the Jayco name and reputation in the marketplace. Therefore, it has become necessary for us to downsize our motorhome operations and significantly reduce our cost structures,”

Bontrager said, “While we evaluate our position in the Class A motorhome market, we will focus our attention on the Class C motorhome market segment, where we are already a major player.” In the latest available industry statistics, Jayco is the sixth largest producer of Class C motorhomes, in unit volume.

Jayco, Inc., headquartered in Middlebury, IN is one of the nation’s largest privately held manufacturers of recreation vehicles. The company makes and markets RVs under the Qwest, Eagle, Designer, Designer Legacy, Kiwi, Kiwi Too, Escapade, Greyhawk and Granite Ridge brand names.


Lazydays’ Sales Revenues Increase 23.7% in 2002

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Lazydays RV SuperCenter, the nation’s number one RV dealer, delivered a total of 8,174 RVs in 2002, which resulted in sales revenue of $696,482,852. This represents a 23.7% increase over sales revenues of $562,913,890 in 2001. Sales revenue and deliveries were at all-time record levels for the company in 2002.

“We made significant progress in 2002 toward achieving our goal of a billion dollars in annual sales” said Lazydays founder and CEO, Don Wallace. “Our employee partners are the key to our success. Each day they focus on our company purpose of making customers for life and search for ways to add value to the Lazydays experience.”


Winnebago Named Top Selling Motorhome For 2nd Year

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Winnebago Industries, Inc. (NYSE: WGO) became the top selling motor home manufacturer for calendar 2002 according to Statistical Surveys, Inc., an independent retail reporting service in Grand Rapids, Michigan.

For the second consecutive year, Winnebago Industries dealers retailed more Class A and C motor homes combined than anyone else in the industry; selling 10,753 motor homes in calendar 2002 for 20.4 percent market share. This is a 7.4 percent market share increase from the Company's results in calendar 2001.

Winnebago Industries was also the top selling Class C manufacturer during calendar 2002 and for each of the last five years, accounting for 26.0 percent of the Class C market nationwide. Winnebago Industries manufactures three Class C motor home brands: Winnebago, which includes the Vista, Minnie and Minnie Winnie models; Itasca, which includes the Sunstar, Spirit and Sundancer models; and the Rialta.

The Company's Winnebago brand motor homes were also recognized as the top selling Class A and Class C brand during calendar 2002, outselling every other Class A and C brand in the United States. The Winnebago brand has been the top selling Class A brand for each of the last five years. Winnebago brand Class A's include the Sightseer, Brave, Adventurer, Chieftain, Journey and Journey DL. In Class C's, the Winnebago brand has been the top selling brand for the last two consecutive years.

"We were extremely pleased to complete calendar 2002 in the number one position for Class A and C motor homes combined for the second consecutive year," said Roger Martin, Winnebago Industries' vice president of sales and marketing. "This success was the result of the excellent acceptance of our motor homes, as well as our proven partnerships with our network of dedicated and professional, full-service dealers, the recognition of our well-known Winnebago brand name, and our reputation as a high quality motor home manufacturer, as well as the commitment and hard work of our dedicated employees."


Elixir Founder Dies

Roland R. Sahm, founder of Elixir Industries, passed away January 25, 2003 at his home in Rancho Santa Fe, California. He was 85. He is survived by his wife, Ramona, his son, three grandsons, and three great-grandchildren.

Sahm was born in 1917 in Boulder, Colorado. After marrying there in 1937, he and his bride, Ramona A. Sahm, set out for California. After several failed business attempts, Sahm started a company that is still thriving today. Roland formed Elixir Industries in 1948 and, through years of hard work and perseverance, built the corporation into one of the largest privately held companies in California. He took the company public in 1969 and bought it back in 1982. Through the 1980's and 1990's Roland guided the corporation into a vibrant, diversified and profitable company. Today, 55 years after its founding, Elixir has more than 1,200 employees among 17 manufacturing locations in 12 states. Roland Sahm was an integral part of Elixir's operations until the day he passed away.

Along with Elixir's manufacturing operations, Roland loved the outdoors, golfing, the horse races, a good poker game, and especially his morning walk around his Rancho Santa Fe property. His competitive, kind and humorous spirits were constant reminders of a man who loved life.

Sahm's vision and realization of a successful business will continue to guide Elixir Industries into the future under the leadership of his grandson, Christopher A. Sahm, president since 2002. Roland R. Sahm will be dearly missed; his legacy will continue.


Fleetwood RV Named No. 1 Class A Motor Home Manufacturer
New Data Provided by Statistical Surveys, Inc. 2002 Year-End Report

Fleetwood RV, the nation’s leader in recreational vehicle sales, held the top position in retail sales of Class A motor homes in 2002. According to the 2002 year-end industry market share report from Statistical Surveys, Inc., Fleetwood dealers retailed 7,692 Class A motor homes (January 2002 through December 2002), which was a 20.6% increase from its unit retail sales in 2001. This equates to a 10.8% increase in market share from 2001 to 2002.

Tom Walworth, President of Statistical Surveys Inc., said, "Fleetwood RV was the top manufacturer of Class A motor homes nationwide in calendar year 2002 with 7,692 retailed units. Winnebago Industries came in second with 6,713 Class A motor homes retailed and Monaco Coach Corp. finished third with 6,683 Class A motor homes retailed in 2002."

"Fleetwood’s motor home group was our star performer in 2002," said John Draheim, Vice President of Sales and Marketing – Fleetwood RV. "According to the yearend Stat Survey report, the Class A industry is up 8.9% and Fleetwood RV is up 20.6%. Obviously we are thrilled to be out-performing the industry. Fleetwood’s Class A gas segment is up 14.6% over 2001 with 4,838 units retailed. Our biggest gain was in the diesel segment with 2002 unit sales of 2,846, which is an increase of 32.7% over 2001. We attribute a good part of our success in the diesel market to the three new diesel brands that were introduced in 2002: Providence, Excursion and Revolution. The other key to our success in 2002 was an outstanding network of professional dealers who are committed to satisfying customers’ needs."


Filon® Now Using Corona Treatment

Kemlite Company Inc., a Crane Co. Company, announces that corona treating equipment has been added to the Jonesboro, Arkansas, facility where Filon® RV panels are produced. All Filon panels will now come standard with corona treatment during the production process.

Corona treatment is a method of electrically treating the backside of Filon panels to provide a significantly lower surface tension which results in a stronger lamination bond between the Filon panel and substrate. The benefits of corona treatment to customers include increased bonding strength, increased bonding efficiency, and reduced delamination warranty expense.

Jim Simmons, Vice President Sales and Marketing states: "We all know that being a good supplier also means being a good listener. Kemlite saw the need in the RV industry for an exterior fiberglass finish that would offer greater bond strength once laminated. We did our research and discovered the best way to satisfy this need is corona treating the backside of all Filon panels".

Kemlite Company is the worlds largest manufacturer of fiberglass reinforced plastic panels. For more information on products manufactured by Kemlite, visit www.kemlite. com or call 815-467-8600.


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