Damon helps sponsor #67 driven by Jason Jarett, son of '99 Winston Cup Champion Dale Jarrett. Damon gets lots of exposure both on and off the track Fleetwood RV sponsorship on Dale Jarrett's #88 Ford. Featherlite, Inc. www.featherliteinc.com For 2001, Featherlite once again continues its strong involvement in motorsports as the "Official Trailer and Official Luxury Motor Coach of NASCAR." Information provided by John Hall, director of corporate communications at Featherlite, notes that Featherlite built its first racecar transporter in 1992 for Winston Cup team owner Richard Childress and seven-time NASCAR Winston Cup champion, Dale Earnhardt. Building on the success of the Earnhardt transporter, Featherlite quickly established itself as the leader in innovative specialty trailer designs by building race car transporters, vending trailers, hospitality trailers for top NASCAR teams and drivers. Over 80% of the teams on the NASCAR Winston Cup racing series are hooked up to Featherlite racecar transporters, including eight of the top ten drivers in the final Winston Cup standings at the end of the 2000 season. The list includes Dale Earnhardt, Ricky Rudd, Rusty Wallace, Jeff Gordon and Mark Martin. Featherlite renewed its sponsorship agreement with NAS-CAR in 2001 and Featherlite trailers, Featherlite Vantare® and Featherlite Vogue® luxury coaches will be on display in the garage area at all NASCAR Winston Cup events during the 2001 racing season. Conrad Clement, chairman, president and chief executive officer of Featherlite recently said: "Featherlite has enjoyed steady growth since we became involved with NASCAR sponsorship programs. Our racecar transporters, vending trailers, car trailers, and luxury coaches are an important part of our business. As a result, we value our marketing partnership with NASCAR and look forward to continuing our relationship far into the future." Featherlite is the official sponsor at several race venues throughout the year. Featherlite is the "Official Trailer" of Speedway Motorsports, Inc., which owns Lowes Motor Speedway (NC), Atlanta Motor Speedway (GA), Bristol Motor Speedway (TN), Texas Motor Speedway, Las Vegas Motor Speedway (NV) and Sears Point Race Way (CA.) Through the Featherlite VIP Club, the company sponsors seven rallies at Winston Cup events for coach owners, regardless of brand affiliation. Activities include viewing qualifying, dinners, tours of the garage and pit areas, access to luxury suites, and opportunities to meet drivers. Personal appearances tentatively scheduled for the 2001 rallies include Rusty Wallace, Jeff Gordon, Tony Stewart, Bobby Labonte, Bobby Hamilton and Dale Earnhardt. Winston Cup team owner Richard Childress and driver Dale Earnhardt have appeared in videos promoting Featherlite trailers. Jeff Gordon, who owns several trailers, was also featured in a 30-second commercial for Featherlite car trailers. Over two-dozen Winston Cup drivers and team owners own Featherlite luxury motorcoaches. They include the 2000 Winston Cup champion, Bobby Labonte, along with his brother Terry Labonte, Ken Schrader, Jeff Burton, Richard Petty and Richard Childress. The company showcased its all-new Featherlite Vogue 6000LX luxury coach at the final Winston Cup race of the season at the Atlanta Motor Speedway, catching the fancy of team owners and drivers who rely on coaches for their living quarters while at the track. The 6000LX will be available with four slide outs that create a dramatically large living area. Two come standard with the third and fourth being optional. Clement said, "The 6000LX is the industry's first composite luxury motor coach. The exterior is aerodynamically designed and is constructed of composite panels similar to those used in manufacturing some of the finest yachts in the world." Featherlite's activity extends well beyond the Winston Cup tour. In 1994 they became the title sponsor of the NASCAR Featherlite Modified Tour and in 1995 became the title sponsor of the NASCAR Featherlite Southwest Tour. They are also a corporate sponsor of the NASCAR Craftsman SuperTruck Series and is a sponsor of the NASCAR Winston Racing Series' year-end awards program. Fleetwood Enterprises, Inc. (www.fleetwoodrv.com/motorsports) Fleetwood hit the jackpot in 1997 when they signed a sponsorship contract with Dale Jarrett. In 1999, Jarrett won his first Winston Cup championship. He finished out of the top ten only five times in 34 events and won four races during the year. They came close again in 2000 when Jarrett, in the Ford/Quality Care/Fleetwood Taurus finished fourth in the final Winston Cup Standings and teammate Rick Rudd in the Texaco/Fleetwood Taurus finished right behind him in fifth place. Dale's father Ned was a Winston Cup champion in 1961 and 1965. Jarrett changes his major sponsorship to UPS this year and Fleetwood logos will again be on the side of the #88 that is surely going to contend for the championship this year. Fleetwood will also have signage on the #28 Texaco car driven by Ricky Rudd, a veteran Winston Cup driver that could challenge for the title in 2001. Amy Harrison, Fleetwood's marketing services coordinator, motorsports and PR, walked us through the extensive Fleetwood RV motorsports web site noted above. Fleetwood, a Fortune 500 company and the world's largest RV manufacturer, is a longtime supporter of NASCAR, promoting the RV lifestyle and increasing their visibility among the 90-million viewers and hundreds of thousands of RVers who attend Winston Cup races each year. The entire Jarrett family (Ned, Dale and Jason) have made personal appearances in the Fleetwood display area at the RVIA Louisville show and national dealer meetings. Motorsports enthusiasts have great respect for the Jarrett family, and this family image is one that is synonymous with RVers and maximized by Fleetwood throughout the year. Fleetwood provides Dale Jarrett with a top-of-the-line American Heritage to use as their home on wheels during race weekends at the track. Fleetwood is the "Official Recreational Vehicle" sponsor for all of the International Speedway Corporation tracks, including: Talladega Superspeedway (AL), Daytona International Speedway (FL), Phoenix International Raceway (AZ), Darlington Raceway (SC), California Speedway, Richmond International Speedway (VA), Michigan International Speedway, Watkins Glen International Speedway (NY), and the Homestead-Miami Speedway in Florida. At these tracks, Fleetwood will provide free service during race weekends by authorized RV service technicians. This ongoing commitment to its customers provides services from minor repairs to cabinet doors and awnings. Fleetwood points out on their web site the many reasons why they have chosen to be associated with NASCAR: NASCAR attendance increased from 3.4 million in 1991 to 6.1 million in 1997. Many tracks continue to add new seating each year, and those seats are quickly filled with waiting racing enthusiasts. Brand loyalty is one of the main reasons anybody gets involved with NASCAR, it is unmatched by any other type of sporting audience. Approximately half of all NASCAR fans indicated that they had a "higher trust" in products associated with NASCAR. 76% of NASCAR fans said they are more likely to purchase a sponsor's product over a non-sponsor's product. Independent Fleetwood surveys indicate that nearly 6% of its buyers were influenced by the company's associations with NASCAR. A popular part of the racing lifestyle is to follow the races in a motorhome, particularly in the Southeast, where several racetracks are in close proximity to each other. Racetrack facilities are being upgraded to create "family areas" and playgrounds to make the track even more appealing for RVers who want to enjoy the race and a quality family vacation weekend. It is not unusual to see upwards of 10,000 RVs at a Winston Cup race event.  continued