INDUSTRY NEWS
March 1998

 

Brady Resigns as President of Damon

Brian Brady has resigned as president of Damon Corporation, in what the company describes as an amicable departure. The resignation coincided with Damon's acquisition of Brady's equity interest in the corporation. Don Pletcher, who also serves as chairman and CEO of Damon, has assumed the title of president.

Pletcher said, "I wish to express my sincere appreciation for the many contributions Brian has made to the growth of Damon Corporation and wish him well in his future endeavors. His dedication, loyalty, and counsel will be missed."

Brady and Pletcher had led the company for the past 10 years following their acquisition of Damon from Georgie Boy Manufacturing, Inc., founder Dan George. Since that time Damon has grown considerably and currently employs over 800 employees at their Elkhart and Nappanee, IN, production facilities. In 1997, Damon reported annual sales over $170 million.

"My first and most important task in my new position as president will be to insure that all Damon employees remain committed to building value in the Damon franchise by partnering with our customers and building strong relationships," Pletcher said. "It is my sincere desire that Damon become as good as I know it can be while providing our customers with products and services that are best-in-class in those markets in which we choose to compete."

Lazy Days Tops $300 Million in Sales

Lazy Days RV SuperCenter continues it's phenomenal growth trend by posting a year-end total exceeding $300 million in overall sales with 5,065 motorized and towable units sold.

Don Wallace, Lazy Days president and founder, states; "I believe the number one reason for our tremendous growth is based on Lazy Days' total commitment to customer service. Understanding the needs of your customers and satisfying those needs is a key element in the growth of any business. Moving into our new, state-of-the-art dealership gives us the opportunity to provide a much higher level of customer service and obviously contributed to this new industry sales record."

National RV Has Record Year in 1997

National RV Holdings, Inc. (NASDAQ: NRVH), announced record results of operations for the fourth quarter and year ended December 31, 1997.

Net sales for the fourth quarter of 1997 nearly doubled to $81.4 million from $42.1 million for the fourth quarter of 1996. Net income for the fourth quarter of 1997 more than tripled to $4.9 million, or $0.67 per diluted share, from $1.6 million, or $0.27, for the fourth quarter of 1996.

Net sales for the year ended December 31, 1997 increased 108.6% to $286.0 million from $137.1 million last year. Net income for the year ended December 31, 1997 increased 119.6% to $14.5 million, or $2.09 per diluted share, from $6.6 million, or $1.26, last year.

Coachmen Sets All-Time Record Sales

Coachmen Industries (NYSE: COA) reported all-time record sales for the year ending December 31, 1997. Total sales for the year were $661,591,185, an increase of 9% over 1996's sales of $606,474,128. A dramatic increase in RV sales along with a healthy rise in sales from the company's Housing Group propelled the new sales record. RV sales jumped 19% while the Housing Group's sales rose nine percent. Sales for the fourth quarter were also a record. Sales of $159,231,783 were up 16% over sales from the same period last year.

Net income for the fourth quarter was $6,320,709. The company now has achieved 24 consecutive profitable quarters. The company's previous all-time record for consecutive profitable quarters was seventeen. Net income for the year was $24,762,624.

Chairman and CEO Claire C. Skinner said, "Our RV sales were particularly strong in the third and fourth quarters, and we believe those strong sales reflect the popularity of the company's new 1998 model offerings. Our newly designed RVs are continuing to gain market share in all product categories."

Ocean Lakes Family Campground Named "RV Park of the Year" by ARVC

The National Association of RV Parks & Campgrounds (ARVC) has named Ocean Lakes Family Campground (Myrtle Beach, SC) "RV Park of the Year" in the organization's Mega-Park category. ARVC chooses winners in four RV park size categories. These awards are based on national directory ratings, operations excellence, community service, association involvement, park promotions, management skills and training techniques. Entries are judged by impartial industry professionals.

Record Third-Quarter SalesFleetwood

Fleetwood Enterprises, Inc. (NYSE:FLE) announced preliminary sales for its third quarter and nine months ended January 25, 1998.

Consolidated sales for the third quarter were a record $709 million, 13% ahead of last year's $628.0 million. The higher third quarter volume reflects improved sales of both manufactured housing and recreational vehicles. For the first nine months of fiscal 1998, sales rose 4% to $2.21 billion compared to $2.13 billion for the similar period last year.

RV sales were up 17% to about $345 million, an all-time high for the January quarter, compared to last year's $293.7 million, as all RV segments posted record third quarter sales. Motorhome revenues of approximately $211 million were up 20% from last year's third quarter, primarily due to higher sales of upscale Class A products. Travel trailer sales rose 13% to $108 million, and folding trailers increased 19% to about $26 million.

RV sales for the first nine months of fiscal 1998 rose 6% to approximately $1.06 billion compared to $1.0 billion a year ago. Motor home sales increased 3% to a record $634 million. Travel trailer sales were up 8% to about $350 million and folding trailers rose a strong 29% to a record $78 million.

Fleetwood President, Nelson W. Potter, said, "RV sales in this winter quarter have been more robust than normal, which reflects both a healthy market environment and the strong customer appeal of Fleetwood products."

The company's manufactured housing group generated record third quarter sales of approximately $354 million, which was 9% ahead of last year's $324.4 million. For the first nine months of fiscal 1998, housing sales improved about 2% to a record $1.11 billion compared to $1.09 billion for last year's similar period.

The company's supply group contributed third quarter revenues of over $10 million compared to $9.8 million a year ago. Nine-month revenues were about $33 million versus $40.5 million for the comparable period last year.

Thor completes Champion Acquisition

Thor Industries Inc. said in February it had completed the $11 million cash acquisition of Champion Motor Coach Inc, a subsidiary of Champion Enterprises Inc.

Thor said Champion Motor Coach is profitable and is the third largest manufacturer of mid-size buses, with sales of about $60 million.

John"Korky" Korleski Passes Away

RV News has learned that John L. "Korky" Korleski, of Arlington, TX, Korleski passed away in January. Korleski's death was attributed to Leukemia.

Known as Korky to his friends and associates, he was born October 23, 1920, in Emmetsburg, IA, and graduated with an engineering degree from Parks Air College in St. Louis. His contributions to the RV and mobile home industry were many, including designing and installing the first bathroom for a mobile home. He was employed by Victor Coaches of Bristol, Indiana, where he was instrumental in manufacturing and design of possibly the first production line motorhomes. King Farouk, of Egypt, was so impressed he had Victor Coaches and Korky design and manufacture a motorhome for him.

Korky opened Southwest Mobile Homes in East Texas in the mid 1950's, but by the early 1660's his desire to improve mobile homes nationally, and help reduce weight in RV's stirred him to start Kor-Wall Industries. He was the innovator of honeycomb core and plastic foam walls and floor panel systems for the mobile home, recreational vehicle, and conventional housing Industries. In 1984 Korky retired as president of Kor-Wall.

Seven Pioneers Selected to Hall of Fame

The board of directors of the RV/MH Heritage Foundation has announced the 1998 class of honorees for the RV/MH Hall of Fame. Those selected by the national review committee and approved by the Foundation's Board are:

Derrick Crandall - ARC, Washington D.C., president and CEO of American Recreation Coali-tion since 1981, member of President's Commis-sion on Americans Outdoors 85 - 87, executive vp of the Recreation Roundtable (a group of CEO's of major recreation related companies), and past vice chairman of the American Society of Associ-ation Executives.

Myron Curtis - Curtis Trailers, Portland, OR, RV Retailer since 1948, designed and built the Curtis Cruiser trailer in the 1950s, began organizing shows on the west coast in 1958, by 1969 had five RV rental and sales locations. Active with associations including TCA, RVDA, and local dealer organizations for over 45 years.

Richard "Dick" Matz - Norcold, Sydney, OH, Industry supplier since 1966, Key founder and first chairman of RVIA Suppliers Committee, RVIA Board member 1983 - 1993 (Secretary 1991 - 92) Recipient RVIA Distinguished Achievement Award - 1990.

Mahlon A. Miller - Newmar, Nappanee, IN, Grew from 1960's cabinet shop to president of Holiday Rambler Co., purchased share of Newmar in 1984. Known as "Father of power slide-outs", holds patent on pull down rock guard, power awning, and the automatic door stop among others.

John R. "Bob" Riblet - Riblet Products, Elkhart, IN. Began building trailer frames in 1946 as Riblet Welding which in 1951 became Riblet Products. Founded Guyco (with Guy Riblet, his father) in 1952 to build galvanized roofing for the industry. He was a major force in the founding of Quest which developed plastic plumbing systems and B & B Interiors to develop plastic bath components.

Ralph Scoular - Iseman Corp., Souix Falls, SD. Twenty-year board member South Dakota MHA. Active in retail sales since 1946, organized first manufactured Housing show in North Dakota in early 1950's, built and operated communities and retail centers in 15 states, managed six manufacturing plants and operated a manufactured housing finance company.

John Wick - Wick Building Systems - Mazomante, WI. Builder of panelized homes and commercial buildings, and manufactured housing as Marshfield Homes, Artcraft Homes, and Rollohome. An active member of the Wisconsin MHA for over 40 years, he has been an industry leader since 1954.

These industry leaders will be inducted into the Hall of Fame at an industry wide reception and dinner in Elkhart, IN, in August 1998.

The RV/MH Heritage Foundation was organized in 1972 to recognize individuals for outstanding contributions to the RV and MH industry through the RV/MH Hall of Fame and to provide a repository for items of industry history through the RV/MH Library and Museum.

Record Number Turn Out for Northern Wholesale Show

Northern Wholesale Supply, Lino Lakes, MN, held its eleventh annual RV Super Show in January in Bloomington, MN. Northern reported a record number of dealers and exhibiting suppliers.

The show has a unique format with suppliers exhibiting in individual suites and dealers follo  wing a schedule that allows them to meet with each supplier at a specific time.

John Perron, sales and marketing manager for Northern, said, "Both the dealers and the suppliers feel this is a great show format that gives the dealer the opportunity to meet practically one-on-one with the supplier in a very informative and relaxed atmosphere."

Highlights of the show included technical and sales seminars.

Dallas/Ft. Worth RV Dealers Organize Industry's First Regional Dealer Advertising Group

The Dallas and Ft. Worth Texas Recreational Vehicle Association chapters along with Wheeler Advertising have formed the industry's first regional advertising dealer association.

Patterned after the regional automotive advertising associations, the North Texas RV Dealers group will put approximately $200,000 into television advertising starting January, 1998, according to Kevin White, Ft. Worth chapter president and Tommy Watters Jr., Dallas chapter president.

White said, "It will tie-in with the GoRVing national campaign. We're going to promote the RV lifestyle, its advantages over boating and camping in tents and other recreational choices consumers make. Our target is the first-time buyer."

Participating dealers must contribute at least $500 a month to have their dealership's name appear in the commercials and receive appropriate identification materials signifying their dealership as a member. According to Watters, this program will increase consumer credibility.

The more money a dealer contributes, the more times their dealership name will appear. "Most dealers," Watters said, "have committed to spending $1000 to $1500 monthly."

Buying Group Announced By RV/Marine Dealers

Partnering has hit the RV business, as the Recreational Dealer Exchange Company, or Redex, recently initiated its buying group. According to Paul Skogebo (Robert Crist & Co.), president of Redex, the buying group, which is managed by Wheeler Marketing Services, allows Redex members to purchase items in bulk, and therefore at a lower price, From batteries to credit cards, from health insurance to advertising, Redex members are able to buy items with the purchasing power of a large chain.

Skogebo said "It's very exciting to have the buying group active. It will allow our members to be more cost efficient, which will both lower prices and increase profits. It's a win-win situation for everyone involved."

Redex members, whose combined yearly sales exceed $450,000,000, are surveyed to find out which items are a priority to their dealership, and the group agrees on what to buy. Wheeler Marketing Services then negotiates on behalf of the group to purchase the goods and services.

Ron Wheeler, owner of Wheeler Marketing Services, said, "Many negotiations are currently underway, and they will allow for single point invoicing through Recreational Dealers Accep-tance Company (RDAC), Redex's sister finance company. The central invoicing is very important to vendors. It simplifies the buying process because negotiations and billing only take place between two parties. Individual invoices are distributed to separate dealerships by Redex, not the vendor."

Started two years ago, by the late Bill Gorman of Gorman Planning and members of the 007 Focus Group, Redex is comprised of over 20 dealerships throughout the U.S. and Canada, Toge-ther with the Newcourt Financial Company, it formed RDAC.

RDAC's primary purpose is to loan money to Redex members to finance their vehicle inventory.

RVCare Launches International Dealer Co-op

Forty-eight RV dealerships have formed a coalition to enhance their competitiveness. Patterned after retail cooperatives in other industries, the group will create buying and marketing advantages for its dealer shareholders under the name, the RVCare Network of Dealerships, according to John Thompson, CEO.

Thompson said, "These dealerships form a network that is geared to provide superior buying and service experiences plus better values for its customers. At its current level, the group provides RV owners a choice of over 70 service locations throughout the US and Canada. Buyers of RVs and accessories also benefit from trading with retailers who have a history of taking good care of customers. Our goal is 200 networked facilities by 1999.

"As a buying group, RVCare uses the power of the collective to purchase all types of goods and services for its owners. The strategy is to pass these purchasing savings along to dealer members, allowing them to improve profitability and achieve retail pricing parity with mass merchandisers."

RV industry veterans John Thompson and Lee FitzGerald have been appointed CEO and COO, respectively. Thompson is a former vice president of Affinity Group, and FitzGerald was the president of Venture Out, a chain of California dealerships.

RVCare is based in California and can be contacted at 415-662-6100.

Tekonsha's Parent Company Target of Hostile Takeover

Tekonsha's Parent Company Echlin Inc., (NYSE: ECH) confirmed that it is the target of a hostile takeover by SPX Corporation, a competitor. SPX is calling for a shareholder meeting to oust the current board of directors.

Echlin confirmed in response to SPX Corpor-ation's unsolicited takeover proposal and consistent with its fiduciary responsibilities, its board of directors will review the SPX proposal in due course.

Echlin stated that share owners need not take any action at this time with respect to the proposal, and requested they await the recommendation of Echlin's board.

Echlin is also the parent company of two other RV industry companies, The Bargman Co. and AccuPower.

RV America On Line Enhances Internet Service for RV Dealers

RV America On Line® has added two new programs to add value to the RV dealer web sites it hosts on the Internet.

Dan Holt, CEO, Web Site Management, Inc., told RV News, "We are now offering the Coast Distribution On Line Catalog free to dealers on our web hosting service. In the past there was a set up charge and a monthly service fee for the on line catalog, but in an effort to provide more value for our hosting service we decided to offer it free to dealers that use our hosting services for their Internet sites."

RV America works with Coast Distribution to offer the on line catalog to dealers that would like to sell aftermarket parts and accessories through their web sites.

According to Holt, the other program is a new Pre-Owned Inventory Management Module that allows dealers to manage their used inventory on line. It creates a searchable data-base on the dealer's Internet site where customers can browse the inventory or search for a specific brand or model. Holt said, "This is a real enhancement to a dealer's site since the inventory can be updated on a moments notice, so it can be as current as the dealer wants it to be. In addition, dealers can upload specific pictures of the used RV to give to customer a view of the actual RV they are interested in."

RV America is a service of Web Site Management, Inc., a sister company of RV News and RV Technician magazines.

Avalon RV's Bill Stewart Real Hero

Bill Stewart, parts and service manager at Avalon RV and Marine in OH, recently performed a heroic act and saved a customer from what could have been a very serious injury.

A customer had come in for service and was showing Stewart what he needed done on the RV. He had climbed to the top of the RV and Stewart was standing on the ladder when the customer stumbled and fell head first toward the ground. Instinctively, Stewart leaped from the ladder and caught the man's head in his right hand and both men fell to the ground. Even though Stewart suffered a broken leg during his heroic leap, he is credited for saving the older man from a catastrophic injury or worse. The customer was unharmed although shaken up and very appreciative of Stewart's quick thinking and action.

When RV News spoke to Stewart, he said, "I'm just glad I was there."

SMC Reports Improvement in Profitability

SMC Corporation (NASDAQ: SMCC) reported its results for the fourth quarter of 1997. For the period ended December 31, 1997, net sales remained consistent with 1996 at $52.4 million, compared to $53.0 million for the fourth quarter of 1996. Net income increased significantly to $1.7 million up from the $1.1 million loss reported from the same period last year which included the impact of a $2.4 million restructuring charge. 1997 fourth quarter earnings per share were 27¢ on 6.3 million shares outstanding, compared to a loss of 17¢ per share, on 6.7 million shares outstanding reported for the fourth quarter of 1996.

For the year ended Dec. 31, 1997, net sales were $203.0 million, up from 1996 revenues of $200.8 million. 1997 year-to-date income was $4.3 million, up from $3.6 million reported in 1996. Year-to-date earnings per share were 65¢ compared to 54¢ per share reported in 1996.

Jay L. Howard, SMC's president, said, "Our better than expected improvement in earnings for the 4th quarter were the result of the aggressive reorganization actions that we initiated over the past 6 months. SMC's backlog is strong as we head into the winter show season. We are experiencing strong demand across our entire product line with particular strength in our newly introduced Panther and Thunder models.

"A newcomer to our product line is the Renegade. This entry, priced at around $100,000, is an affordable entry level alternative in the luxury Class A category. The Renegade is the first Class A unit to be manufactured out of our Harney Coach Works facility. The Renegade line will be sold through a separate newly established dealer network and should provide SMC with excellent sales growth opportunities into 1998.'"

Jayco Picks ARI for Dealer Communications Software

ARI Network Services, Inc. (NASDAQ/ NMS:ARIS), a provider of Internet-enabled electronic commerce services, has been awarded its second significant contract to provide Trade-Route™ dealer communications software and other products to Jayco, Inc.

Earlier, Coachmen Recreational Vehicle Co. picked ARI to provide dealer communication software.

Monaco Coach Sets New Records

Monaco Coach Corp. (NASDAQ: MCCO) released its 1997 year-end results, stating operating income grew 46.1% compared with proforma 1996 results, on a 20.9 percent increase in sales. The company also reported fourth quarter earnings, reporting operating income up 37.0% as compared to the same period of 1996, on a 27.6% increase in sales.

For the twelve months ended January 3, 1998, net sales for Monaco Coach totaled $441.9 million. Gross profit and operating income for this period were $59.5 million and $22.6 million. Net income and earnings per share were $12.4 million and $2.39.

For the three months ended January 3, 1998, net sales for Monaco Coach totaled $121.1 million. Gross profit and operating income were $16.1 million and $6.5 million, respectively. Net income and earnings per share were $3.8 million and 67 cents, respectively. Gross margin was 13.3% for the quarter.

Kay L. Toolson, Monaco chairman and CEO, said, "In 1997, our company initiated several steps designed to place us in a position for continued growth. The move into our new 667,000 square foot facility in Wakarusa was completed swiftly and smoothly. We are preparing to add a third production line there to meet demand for our recently introduced Diplomat motorhome and to allow for new product introductions."

The Company plans to introduce two new gasoline powered motorhomes in the second and third quarters of 1998.

On-the-Road Newspaper Celebrates 10 Years of "Dashtop Publishing"

For ten years, roving editor Chuck Woodbury has roamed the American West in search of stories about the people and places along his path. In January, the 50-year-old publisher of Out West, "The Newspaper That Roams," kicked off a year-long celebration of a decade of nomadic publishing with a special 10th anniversary issue.

Woodbury's original idea was to drift the West in a small motorhome gathering stories, and then return home to print them. "I thought it would be a hobby," he said. But a flood of early media attention sent circulation soaring to 10,000 and unleashed Woodbury on his dream life as a "dashtop publisher."

He produces most of Out West while on month-long road trips in the 11 western states in a 24-foot motorhome equipped as a newsroom. He carries along a laptop computer, scanner, laser printer, cellular phone, cameras, and everything else he needs to produce a newspaper but the printing press. "I'd need a few big rig trucks for that," he said.

In ten years, Woodbury figures he's written a million words, snapped 15,000 photos, and driven 200,000 miles. And, he said, "I still leave on each trip as excited as on the first."

Coast Distribution to Create On Line Catalog for Marine Dealers' Internet Sites

Coast Distribution is in the process of developing an On Line Parts and Accessory Catalog which will be available through individual marine dealer web sites. According to Jeff Wannamaker, president of Coast, Coast will once again work with Web Site Management to develop a web site for marine dealers, similar to the service Web Site Management has for RV dealers on RV America On Line®.

Dan Holt, CEO, Web Site Management, Inc., said, "Our partnering with Coast on the RV on line catalog has proved very beneficial to RV parts and accessory dealers, and we're pleased that Coast has asked us to develop a new web site for Marine dealers in order to bring the new marine catalog to the industry.

Shasta Donates RV for Children's Hospital Fund-Raiser 

ShastaA 20-ft. Shasta travel trailer will be given away during a raffle on June 1, 1998 to benefit Riley Children's Hospital in Indianapolis, IN. The trailer was donated by Shasta Industries in conjunction with Coachmen Industries and Michiana Easy Livin' Country RV Sales both in Elkhart, IN. Pictured: (left to right) Jim Baxter, vice president of marketing for Coachmen Industries; Bob Adasiak, president of Shasta Industries; Jennifer Presley, Riley Hospital's Telethon Office assistant director; Dave Switalski, SAM'S Club sales supervisor.

Fleetwood Completes $287.5 Million Private Placement

Fleetwood Ent., Inc. (NYSE: FLE), reported that it has completed a private placement of $287.5 million of convertible trust preferred securities by way of a subsidiary trust. The sole asset of the trust will be Fleetwood Enterprises, Inc. convertible subordinated debentures due 2028. The preferred securities will be entitled to quarterly cash distributions at an annual rate of 6.0% of the $50 liquidation preference and convertible into Common stock of Fleetwood at the rate of 1.02627 shares of Common stock for each preferred security (equivalent to a conversion price of $48.72 per share of Common stock). The company will apply $176.9 million of the proceeds of the preferred securities to purchase 5.2 million shares of Fleetwood Common stock from John C. Crean, Fleetwood's founder and retired chairman of the board. The remaining net proceeds will be used for general corporate purposes, which may include funding a portion of the Company's capital commitment to its participation in the manufactured housing retail business.

 

 

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