March 1998        Vol. 23  No.8

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CONTENTS

Cover Story

RV News Talks with Fleetwood's New Chairman and CEO
Glenn Kummer
During the past year Fleetwood has seen major changes in key positions within the management team, including the retirement of founder John Crean in January. With Crean's exit, Glenn Kummer has stepped into the top position at Fleetwood. Kummer talks about his career, market expansion, and what he believes makes Fleetwood successful. Read about Kummer's rise to the top and what changes might occur now that he has become the top decision maker.

Salesmanship 
Training Is an Investment, Not an Expense!
This month columnist Bob Zagami addresses how an RV dealer's investment in training pays dividends and helps create customers for life.

Warehouse Distributors Face Off in Nevada
Why did the two national warehouse distributors of aftermarket parts and accessories schedule their annual buying shows in the same state on the same dates? That's what happened in January -- Coast Distribution in Las Vegas and StagParkway in Reno. Both distributors competed for the same vendors and the same audience ­ RV dealers. Read about the winners and losers and what effect this face off had on the distributor's bottom line.

Voices
Warranty Service -- At Who's Expense?
Dan Pearson, owner, PleasureLand RV, St. Cloud, MN, delves into the problem a dealer faces in doing warranty repairs and suggests that manufacturers are unrealistic in their analysis of what compensation they will pay to dealers. Pearson lays out a scenario to illustrate what a dealer's cost is and what the manufacturer is willing to pay for warranty service. Pearson believes this issue needs to be addressed because it is the RV consumer that ultimately suffers.

 

COLUMNS

Editorial
Make Success Happen ­­ It's an Attitude
The year-end wholesale RV shipment figures are in and 1997 was the second best year of the 90s. This bodes well for the future and adds credence to the optimism each segment of the industry reports.

DEPARTMENTS
| Industry News | Calendar | RV Shipments | New Products |

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