Trailer Life's Parent Company to Buy Camping World . . . Click Here for Details

Cover Story
Beaudry RV's Bob Burden -- A Dealer Success Story

Beaudry RV is one of the Industry success stories and the architect of that success is Bob Burden, president, RV division. Burden was on an extended camping trip in Mexico rom his home in New Hampshire when the oil embargo hit. Read how this event led him to Tucson and a career in the RV industry. Learn what philosophies Burden brought to Beaudry and what it has meant during nearly a quarter century of growth. Beaudry is also expanding both in Tucson and California. See what innovative ideas are being incorporated in these new facilities that could set a new standard in sales in service for the RV business.

Go RVing Update
Industry Market Expansion Campaign Under Way

At long last the industry's national market expansion effort through national advertising in a broad cross-section of media has blossomed into reality. The ads are targeted at the baby boomer family market -- identified by Lou Harris and the University of Michigan as top prospects crucial to the future of the industry. Read the details of the campaign and see what media will be running the Go RVing advertisements. Learn how dealers can participate in the national campaign as well as benefit in the local advertising with tie-in promotions.

Using the Internet
How to Plan Your Company's Web Site

This month RV News cuts through the superficial hype of the Internet and offers solid tips on how to plan your company's web site. Without a proper plan and understanding of how the world wide web differs as a marketing medium, it's easy to waste time, money and energy with little or no results. So this is a must read-article especially for those planning their Internet presence, but also for companies that already have a web site and are questioning its value. See what factors should be considered when judging the success of a commercial web site and learn who is using the Internet and what they are looking for. Discover how looking at your company's web site in terms of how it fits into the total information presentation will help insure its success. The article also offers tips on selecting a company to create the web site as well factors that should be taken into consideration when deciding on a host.

Dealers face many challenges in the RV marketplace. This month RV News examines the dramatic impact Camping World has had on the dealer's ability to market aftermarket parts and accessories.