It's Real Here! That’s what
greets visitors to the Lane Metro
Partnership web site
(www.lanemetro.com). Founded
in 1985, the partnership was
founded and charged with the
mission of marketing Eugene,
Springfield, and Lane County to
industries and businesses that
would locate facilities in the
area.
While there is no doubt that
Indiana, and specifically the
Elkhart-Goshen area, might be
the RV capital of the country,
there is nothing wrong with
being in second place … just
ask Avis! Like the second most
popular car rental company,
Oregon has quietly established
their own RV hub that is bringing
new attention to the area as
the RV industry continues to
grow and companies look to
expand beyond their traditional
roots.
Anchored by such industry
giants as Monaco Coach,
Country Coach, and Marathon,
the area around these RV mainstays
is quickly attracting new
companies with an emphasis on
suppliers who want to be located
in close proximity to the
manufacturing plants. Many
manufacturing companies have
gone to just-in-time delivery
requirements and suppliers are
finding it increasingly more
important to have their warehouse
and distribution facilities
located close by.
A major attraction to companies
considering the area is the
quality of life in Oregon.
Monica Shovlin, Vice President
of The ULUM Group, who handles
public relations for the
Lane Metro Partnership is quick
to note, “Many states
like to talk about
qualify of life issues,
but it’s real here, and
that’s why we have
chosen that tag line
for the way we promote
the area. Tax
incentives are nice,
and we have several
programs to assist
new companies who
want to expand or
relocate here, but
what we are really
most proud about is
the area and the
lifestyle that can be
enjoyed here in
Oregon.”
Using RV statistical
information available
from RVIA, and
the RVIA Profile
Report, you can
accurately estimate
the impact of Oregon
as it relates to the
total RV industry
numbers. Depending on how
one calculates certain percentages,
it is estimated the RV
shipments coming out of
Oregon total between $600 and
$736 million dollars, and this
does not take into consideration
the luxury bus conversions from
Marathon Coach, the world’s
largest bus converter who has
established a quality reputation
for the conversion of Prevost
busses since 1983. Their numbers
can easily add another
$100 million to the previous
total, and then when you add in
all the supplier revenue, it’s a
safe bet that the Western
cousins to Indiana are generating
over one billion dollars of
revenue to the RV industry
numbers each year … and it’s
growing!
Jack Roberts, Executive
Director since January 1, 2003,
noted, “We are pleased that one
of the fastest growing companies
in the RV industry,
Keystone RV, has also recognized
the importance of this
area as they build new plants to
meet their West Coast requirements.
We are getting a lot of
interest from RV manufacturers,
but I’d have to say the most
interest is still coming from
supplier companies who can
understand and appreciate the
importance of being close to the
major manufacturers that are
located in the County.
“Our mission continues to
be marketing Lane County to
support recruitment of new
companies to the area for the
purpose of local job creation.
We think the solid base of RV
companies who have already
established a footprint here, will
help us recruit more effectively
with related companies who see
this as the second most important
market for the RV industry
today.”
The Lane Metro Partnership
can provide all types of business
information for companies
who are interested in moving to
the area. The County maintains
a comprehensive computerized
inventory of vacant industrial
land and buildings in addition
to summaries of various kinds
of assistance and incentive programs,
current fact sheets on
utility rates, taxes, demographics
and a working knowledge of
systems, development charges
and related business issues.
The RV industry is one of
the few bright spots in
American manufacturing these
days, as noted in a recent NBC
News segment on the industry.
Although they only mentioned
Indiana and the significant
increase in manufacturing jobs
in the RV industry companies
located there, the same holds
true for their Western neighbors
out in Oregon. There are over
18,000 people employed in the
Lane County manufacturing
companies and over 10,000 of
them are employed in RV companies.
There is a strong labor market in Oregon. 2000 census figures
show that more than a
quarter of Eugeneans 25-yearsold
and above have completed
four or more years of college.
This compares favorably to the
national figure of 20.3%. Work
stoppages in Lane County, and
Oregon in general, are well
below national averages.
Post Secondary Education is
bolstered by the nationally recognized
University of Oregon
that enrolls more than 18,000
students in their undergraduate
programs in liberal arts and science.
Oregon State University,
just 45 minutes north of Lane
County, is one of the leading
West Coast centers for the study
of engineering, technology, and
agriculture. Both universities
have pooled their resources to
assist research technology firms
through an organization called
the Southern Willamette
Research Corridor. The 40-mile
corridor is a center for research,
development and specialized
manufacturing.
In addition to the above educational
programs, Lane
Community College serves more
than 40,000 full-time, part-time,
non-credit and adult education
students each year, with national
caliber programs in many
technical fields from computer
technology to nursing to forestry
management.
Many of these graduates
stay right in Oregon after they
graduate because they recognize
the potential of the area and the
future employment opportunities
with new companies continuing
to move into the area.
Amazingly, despite the fact
that the population continues to
grow, they continue to lead the
country with the lowest unemployment
statistics.
Although preferring to sell
the area on the many benefits
that companies enjoy when
moving to Oregon, such as the
workforce, transportation, utilities,
regulatory, low workers
comp, environment and quality
of life; there is financial assistance
available to qualified companies.
Among some of the programs
being offered are the
Cascade West Microloan
Program that provides extra
capital for new or existing businesses;
Cascade West Revolving
Loans to finance land, buildings,
equipment, machinery and
working capital. Companies
may also be eligible for the
Eugene Business Development
Funds that can also be used for
the above purposes at belowmarket
interest rates in
amounts up to $500,000. Basic
requirements for these loans
include one job for every
$10,000 borrowed.
Oregon Industrial
Development Revenue Bonds are
issued by the Oregon Economic
& Community Development
Commission for manufacturing
and processing facilities in
Oregon. The rate can be 75-
80% of conventional rates.
Project funds range from $1.5 to
$10 million.
In the area of tax incentives,
Enterprise Zones offer a threeyear,
100% property tax abatement
on buildings and equipment.
Qualifying zones are currently
available in Cottage
Grove, Springfield, Florence and
Oakridge.
The attractiveness of the
area has been validated by companies
such as Industrial
Finishes, Coach Glass (with an
inventory of over 25,000 RV and
bus windshields), Tarleton Bull
Rapid Prototyping (combining
the world’s leading rapid prototyping
and computing technologies
with unsurpassed engineering
acumen; mechanical knowhow;
client-centric processes;
electronic expertise and creative
flair all from their new Eugene
facility), Kwikee Products (manufacturers
of many products
that have become essentials on
today’s RV’s, including electric
steps, room slides, leveling systems,
storage slides and utility
trays), MITO Corporation (stocking
over $1 million dollars of
quality brand name electronic
entertainment and appliance
related products that are ready
for immediate shipment), River
Park Inc. (a national distributor
of mobile audio products with a
16,000 square foot warehouse in
Eugene), and TriStar
Distributing (offering today’s
most wanted electronic products
for TV, DVD, satellite radio,
microwave ovens and more from
their Eugene distribution center).
The welcome mat is out, the
invitations are in the mail, and
you are probably going to be
seeing more companies looking
west when thinking about
expansion. When they do look
west, they will most likely see
the attractiveness of Lane
County and some of their industry
friends, business partners,
and even competitors already
there.
It’s real here. RVNes, Coach Glass (with an
inventory of over 25,000 RV and
bus windshields), Tarleton Bull
Rapid Prototyping (combining
the world’s leading rapid prototyping
and computing technologies
with unsurpassed engineering
acumen; mechanical knowhow;
client-centric processes;
electronic expertise and creative
flair all from their new Eugene
facility), Kwikee Products (manufacturers
of many products
that have become essentials on
today’s RV’s, including electric
steps, room slides, leveling systems,
storage slides and utility
trays), MITO Corporation (stocking
over $1 million dollars of
quality brand name electronic
entertainment and appliance
related products that are ready
for immediate shipment), River
Park Inc. (a national distributor
of mobile audio products with a
16,000 square foot warehouse in
Eugene), and TriStar
Distributing (offering today’s
most wanted electronic products
for TV, DVD, satellite radio,
microwave ovens and more from
their Eugene distribution center).
The welcome mat is out, the
invitations are in the mail, and
you are probably going to be
seeing more companies looking
west when thinking about
expansion. When they do look
west, they will most likely see
the attractiveness of Lane
County and some of their industry
friends, business partners,
and even competitors already
there.
It’s real here!