The idea was actually fostered on the bed of two vintage Airstream trailers on a lot in Fairhope, AL where one of Andrew’s friends, part of an active RV family, designed an electric scooter for transportation around the campgrounds they were staying at.

Andrew and Jim would sleep in the vintage Airstreams when they visited Fairhope to develop the strategy and business plan for their new company. The objective was to create an electric vehicle that would finally solve the personal transportation problem associated with such vehicles.

They had their work cut out for them. They knew first hand that this market segment had been hurt by other ventures that never delivered. High end scooters were expensive. Low end motorcycles just didn’t cut it because there are still a lot of people who just don’t like motorcycles.

Putting an electric motor on a bicycle never provided the power or carrying capacity needed to make it a practical vehicle.

Add to all this, the myriad number of RV dealers and campgrounds who tried to so something in this space, only to be frustrated and gave up.

Facing all of this, they plowed forward with their dreams and determination and actually created an entirely new concept for an electric vehicle that is fun to drive, functional, and extremely cost efficient. Add a world class design and use of advanced technology, and out comes an eGO Cycle.

Taking a page from Howard Schultz of Starbucks Coffee fame, the pair wanted to bring the European flair for low-cost, efficient electric vehicles into mainstream America and transform the way people look at transportation in this country. Schultz wanted to bring the ambiance of European coffee gathering spots here and was criticized by many people who told him the plan was a waste of time and that you would never convince people to pay as much for a cup of coffee as they would for a glass of wine and would never create an environment where people would gather for a cup of coffee and spend hours engrossed in the experience.

Have you noticed how many Starbucks Coffee locations are popping up on virtually every street corner in America lately? In NYC, you can’t go three of four blocks without seeing another Starbucks location.

Schultz changed the way we eat, think and drink coffee. He changed the world.

If these two guys can learn anything from Schultz, it will be that a good idea is always a good idea, and you must simply develop a business plan for success and be ready to endure some rough spots in the road.