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Electronic Edition |
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Electronic Edition |
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Market Expansion Wins Approval After years of uncertainty, the RV industry finally has a unified market expansion program. No sooner had the plan been endorsed by the RVIA membership, the wheels were in motion to execute what has become known as the Eisner campaign. Read what will be happening between now and when the program officially kicks off in early 1997, and what industry members are doing to add more funding to the campaign. A Conversation about Business Philosophy with Coachmen's Tom Corson For more than 32 years, Coachmen Industries has been one of the leading RV manufacturers in the industry. During that time, one man has guided the affairs of the company, Tom Corson. Read what Corson attributes as the reason for Coachmen's success and what that has meant to the industry. Supplier Spotlight RV Ware Bob Hansen, founder of RV Ware, a new computer software company serving the RV industry, has been at the cutting edge of software programs for the parts and service departments of RV dealerships and service centers. RV Ware is a new company with a new product that could change the way software is distributed to businesses in the industry. Read why this Windows based software is so inexpensive and what it can do to improve the management of parts and service departments. Using the Internet Consumers, the Internet and E-mail What's it all Mean to RV Companies? RV News believes that knowing how consumers are using the Internet to find answers to their questions will help companies decide whether or not there is a reason for them to plan their own Internet presence. This month we focus on e-mail and how consumers depend on it to find answers to questions or to express opinions and ideas. One of the features of RV America is the "Guest Book." |
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Editorial - A Time to Celebrate RV News looks back at the struggle to bring about Market Expansion set in the backdrop of May 8 in South Bend, IN, when the doubt was finally removed and the proponents of market expansion got a chance to celebrate as an industry-wide market expansion advertising program was adopted. |
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Cover Photo Market Expansion Wins Approval in South Bend -- Some of the key players in the successful struggle for making the market expansion program a reality. Pictured are Tom Faludy, president of Carefree of Colorado and chairman of the Market Expansion Coalition, , executive director, FRVTA, and Mike Larime, chairman of RVIA and vice president, The Thetford Corp. FRVTA presented a check for $5,000, the first monies collected to help fund the campaign. |
