The Home of the RV Industry on the Internet
    July 2004 Volume 29 - Number 12    

RV News Feature     


    

Distress-free Satellite TV... A Unique Concept

by Bob Zagami,
Editor

I’m not a boater, but one thing I do know about boating is that all the electronics and communications equipment better work real good in case you ever have to pick up the microphone and declare an emergency at sea. Now one might wonder what all that has to do with RVing, and why we would invoke boating terms in an RV story.

A relative newcomer to the RV industry, KVH Industries of Middletown, RI, grew up in industries that demanded absolute perfection in their products and they just don’t know how to do things any other way. Now imagine bringing that philosophy into the RV industry, and as the new kid on the block, and trying to unseat an incumbent supplier of the products that you make.

KVH did just that.

As we all know, it is not easy for a new supplier to break into what many consider to be a very closed industry that is often slow to embrace new technologies or products. KVH broke the mold and has enjoyed story book success since announcing their entry into the RV industry in the late 90’s.

Here is a company that developed their manufacturing strategy and expertise in the marine industry and naval vessels with sophisticated navigation and sensor systems, digital compasses, and eventually stabilized antenna systems for Scientific Atlanta and other companies in the early 90’s.

Bob Cooper, Regional Sales Manager – RV Market, said, “Our customers expect quality and integrity in all our products. Our company has made a huge commitment to quality, and that helped us a lot when we decided to enter the RV industry.”

Chris Watson, Corporate Communications Manager, added, “In the mid-90’s you needed a dish the size of a wading pool to get satellite TV, which fit military and commercial vessels just fine, but made it impossible to get the technology small enough for the RV industry at that time. The DIRECTV service and stabilized antenna technology that came along shortly after that opened up new opportunities and we brought out products that were well suited for the boating industry.
 

 
Bob Cooper, Chris Watson and Joel Jones.



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