Distress-free Satellite TV...
A Unique Concept
by Bob Zagami, Editor
I’m not a boater, but one thing I do
know about boating is that all the electronics
and communications equipment
better work real good in case you ever
have to pick up the microphone and
declare an emergency at sea. Now one
might wonder what all that has to do
with RVing, and why we would invoke
boating terms in an RV story.
A relative newcomer to the RV industry,
KVH Industries of Middletown, RI,
grew up in industries that demanded
absolute perfection in their products and
they just don’t know how to do things
any other way. Now imagine bringing
that philosophy into the RV industry,
and as the new kid on the block, and
trying to unseat an incumbent supplier
of the products that you make.
KVH did just that.
As we all know, it is not easy for a
new supplier to break into what many
consider to be a very closed industry
that is often slow to embrace new technologies
or products. KVH broke the
mold and has enjoyed story book success
since announcing their entry into
the RV industry in the late 90’s.
Here is a company that developed
their manufacturing strategy and expertise
in the marine industry and naval
vessels with sophisticated navigation
and sensor systems, digital compasses,
and eventually stabilized antenna systems
for Scientific Atlanta and other
companies in the early 90’s.
Bob Cooper, Regional Sales Manager
– RV Market, said, “Our customers
expect quality and integrity in all our
products. Our company has made a
huge commitment to quality, and that
helped us a lot when we decided to enter
the RV industry.”
Chris Watson, Corporate
Communications Manager, added, “In
the mid-90’s you needed a dish the size
of a wading pool to get satellite TV,
which fit military and commercial vessels
just fine, but made it impossible to
get the technology small enough for the
RV industry at that time. The DIRECTV
service and stabilized antenna technology
that came along shortly after that
opened up new opportunities and we
brought out products that were well
suited for the boating industry.
 |
| Bob Cooper, Chris Watson and Joel Jones. |
©
Copyright 2004 by D&S Media Enterprises, Inc., Tempe, Arizona ALL RIGHTS
RESERVED | |