The Home of the RV Industry on the Internet
    July 2003 Volume 28 - Number 12    

Contents     


contents_contents
Just How Important Are Buyer's Guide Leads ?

Feature Article
From Railroads to RVs:
                  A Hornell History Lesson

The Southern Tier of New York was the birthplace of the New York and Erie Railroad back in the mid 1800’s and Wilkins RV in 1936. Read about the history of this small hamlet nestled in the rolling hills of New York and three generations of the Wilkins family who have established a successful RV dealership that generates half of their business from repeat customers. Here’s a dealer that spends a lot of time making sure that the customer is completely satisfied with their new RV before they ever process the paperwork or take the customer’s money.

Salesmanship
How good is good?
And how good do you really have to be?

Why can’t people do things they way they should be doing them? Why can’t they do things the way they were taught to do them? Why don’t they have the personal concern and motivation that would make them want to do things the right way? In any given week we come in contact with employees at businesses we are frequenting, and become frustrated and upset because we have encountered yet another person who doesn’t seem to care about their job, the company they work for, or the customer they are servicing. They are making mistakes, providing unacceptable levels of service, and presenting themselves in a less than professional manner that would not justify your return to the same place in the future. When do you say, enough is enough?

Opinion
Manufactured
Confusion

It’s that time of year again. Manufacturers try to be the first one out with the new model year introductions and dealers begin to worry about being able to sell off last years’ inventory and still make an acceptable profit. It’s time for that annual argument about the industry pulling together and getting some agreement between manufacturers, dealers, RVDA and RVIA to establish a time frame for new model year introductions. Can the industry ever figure out how to get this right and make everybody happy?

Think back to what it was like many years ago when there was suspense and excitement surrounding the introduction of new car models and what a thrill it was. The auto industry ruined it when manufacturers changed all the rules. What if the RV industry reversed its trend and decided to do it the way auto manufacturers did it back in the 50’s and 60’?

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Cover 2

Cover 3

Cover 4

Carefree of Colorado

RVDI Convention / Expo

Sunbeam Trailer Productions, Inc.

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