July 1999          Vol. 24  No. 12

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CONTENTS

Cover Story

A Matter of Credibility and Commitment
Workhorse Custom Chassis - A Miracle Unfolding

Workhorse Custom Chassis (WCC) is the newest player in the motorhome chassis business having acquired the p-chassis operation from General Motors. Read the challenges this new company faced in building a brand new manufacturing plant in the dead of winter in Union City, Indiana; moving the entire production line from Detroit to the new plant; hiring a staff of 300 managers and production workers and having produced in excess of 2,400 chassis for the RV and other industries in record time. Learn what Andrew Taitz, chairman, CEO and president of WCC, and Bob Atkins, chief operating officer are promising RV manufacturers and how they intend to be a major player in the RV chassis business.

Carefree's New ONE Touch 12VDC Awning Revolutionary, Not Evolutionary

RV News recently traveled to Broomfield, Colorado, to become the first to see Carefree of Colorado's latest innovation in RV awnings. The ONE Touch RV awning is revolutionary in the arena of automatic powered awnings. And it's like the name says, one touch of the switch and the awning deploys, another touch and it retracts and stows. This is new because it's not a box awning, but a traditional RV awning. Learn how this new product was developed and what great features it offers the RV owner; See why RV News believes Carefree has another winner in the ONE Touch RV awning.

24-year Industry Veteran Preserves a Little Industry Heritage

Michael Dragoo, a 44-year-old corporate advertising manager at Coachmen Industries, Inc., and his family, recently restored a 1962 Shasta travel trailer and in the process, Michael has gained a greater appreciation for the industry he was worked in for so long. Read the Dragoo family's experience and see how one industry professional learned not only how to enjoy the fun of RVing but also help preserve our industry's heritage.

An RV News Product Review SPARE TANK™ Takes the Fear Out of "Running Out of Gas"

SPARE TANK™ is specifically designed and formulated for emergency use in a vehicle which accidentally runs out of conventional gasoline. SPARE TANK is legal and safe to store in the trunk of any vehicle and meets Department of Transportation (DOT) regulations for all 50 states. Read about this unique product and learn how it works.

RV America Launches
E-Commerce Internet Stores for RV Industry Companies

RV companies of any size having web sites hosted by RV America can now add an affordable e-commerce store to their web sites. Read what Dan Holt, CEO, Web Site Magagement. Inc., says about being on the cutting edge of  the Internet's multi-billion dollar business now and into the 21st century.


Editorial

Do We Have A Language Problem?

This month business writer Bob Zagami, who usually writes our Salesmanship column, moves up front to the editorial page. Written based on personal RVing experience, Zagami has a message that everyone interested in selling the RV lifestyle to the baby boomer generation should read. Read Zagami's challenging analysis of what we might be able to do to lure this elusive buyer into the ranks of RV owners.

DEPARTMENTS
| Industry News | Calendar | RV Shipments | New Products

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