July 1998        Vol. 23  No.12

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CONTENTS

Cover Story
Reaping the Harvest of the Web
The Six Keys to a Successful Internet Marketing Program
The Internet continues to grow in importance as a marketing medium to companies in the RV industry. Despite the bombardment of information from every direction concerning marketing on the Internet many companies are still bewildered about whether or not is makes sense to have a web site, and many of those that have taken the plunge have yet to get a handle on how to market their products and services on the Internet. This month RV News explores this dilemma and offers sound advice as to how to make this important new medium work for your business. Read the key elements of a successful web site and learn what you may or may not be doing to take advantage of this important new opportunity.

The Year 2000 and the RV Industry
RV industry companies like the rest of the world are watching the countdown to the year 2000 fearing their computer systems may not be willing to make that journey with them. With that in mind, computer consultant and former support representative for DataSmart software for RV dealerships, Deanah Hendrix, outlines a step-by-step procedure so companies can find out whether or not they face a problem come January 1, 2000.

Salesmanship
Unlock Your Potential ­ Unlock Your Units
This month business writer Bob Zagami explores the value of dealers having an open lot so potential customers can examine the RVs and help sell themselves. He points out the advantages of dealers leaving units open during business hours so consumers can shop without the pressure of a sales person grinding them at every turn for a sale. Learn why Zagami believes this approach will help dealers sell more RVs in the long run by having the open door policy.

DEPARTMENTS
| Industry News | Calendar | RV Shipments | New Products

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