Cover Story

Launching an RV Manufacturer’s Web Site

Out of the 100 more or less RV manufacturers serving the U.S. and Canadian markets only a handful have web sites. RV News answers the question: Why should manufacturers be on the Internet? Plus, web expert Don Magary explains some of the do’s and don’ts of preparing a manufacturer’s web site. If you already have a web site, see if your site meets the standard for an effective site, and if you are still planning your web site, learn what pitfalls to avoid.

Voices

Growing the Industry Through Team Work

A Guest Editorial by Randy Biles, owner of Pikes Peak Traveland in Colorado Springs, CO. Biles offers his opinion about the need for unity in being able to build the industry’s future and some of the obstacles that stand in the way of that progress.

Voices

Free Camping: Where the Campground Industry Stands

A Guest Editorial by David Gorin, President, ARVC. Gorin talks about the problems facing the campground industry from those who offer free camping but do not meet the standards required by legitimate RV parks and resorts.

Dealers Starting to Make Dent in Camping World’s Growth Curve

Camping World has done a lot of things right over the years and has demonstrated how with effective merchandising and marketing aftermarket parts and accessories can be an important profit center. RV News looks at the company’s last ten years to see how well dealers are competing and what new challenges dealers face in the years to come.

Life on Wheels Conference Extension Programs To be Offered in Texas, Nevada and Oregon

University of Idaho, Moscow and Gaylord Maxwell are expanding the Life on Wheels program and offering three new extension conferences dedicated to enhancing the RV lifestyle.

New Shasta Industries Plant Creates 41 Jobs; Doubles Production Capacity of Towables

Cover: SMC Corporation's Web Page.

COLUMNS

Editorial

 How Much Power Is Too Much Power?

 RV News examines the Affinity Group’s growing power over the RV industry and the problems created when it abuses that power.