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Vol. 21 No. 12 Electronic Edition |
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Vol. 21 No. 12 Electronic Edition |
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Pete Liegl – A Man on a Mission Confusion abounds about Cobra and a new company - Forest River - and at the center of the storm is Pete Liegl, owner of Forest River and former president of Cobra. Liegl sets the record straight on what Forest River is and what it is not. Read how Liegl ended up with the assets of Cobra and what it means to dealers and consumers. Learn what happened at Cobra during those last few months prior to it filing bankruptcy and what Liegl is out to prove. RV Rental Business Let Me Tell You a Little Story . . . Bert Alanko, CEO of MBA, takes the reader on an adventure with one unsuspecting rental operator that decided to take short cuts with his rental insurance. Read what happened, so if you are a rental dealer or considering adding this profit center to your business, you don’t make the same mistake. Learn what’s happening in the rental business and what it could mean to your operation. Using the Internet RV America Survey Results Who’s Looking for What on the World Wide Web RV News’ web site, RV America On Line, is an umbrella for RV industry companies on the Internet. During May, RV America conducted a survey to learn more about visitors to an RV web site - who they are, how they are using the Internet and if they are potential customers of RV industry companies. Read a summary of the survey to get an idea of who is using the Internet and what they are looking for on an RV web site – the answers may surprise you, and inspire you. |
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Editorial - Prospecting Every business is looking for new customers yet many have ignored the potential of the Internet as a valid field for prospecting. This month RV News challenges RV industry decision makers to stop lagging behind and get involved in the most exciting new marketing medium to come along since television. |
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Cover Photo Pete Liegl, CEO, Forest River, Inc.. |
