The industry can continue the conflict or try to solve the dilemma. This goes for RVIA as well RVDA, the two industry organizations that are also at odds with each other on the dealer/manufacturer issues and how to resolve them.         Tom Faludy, chairman of the Go RVing Coalition, "The industry blitzed new buyers in a market with less than ideal business conditions." Gary LaBella, RVIA's vice president of public relations, "The industry will spend $40 million dollars on Phase II of the Go RVing campaign. The primary target audience will be adults with children and the secondary target audience will be the so-called empty nesters. Tom Faludy, chairman of the Go RVing Coalition, and Gary LaBella, RVIA's vice president of public relations, who gave an industry update on the very successful Go RVing campaign followed Humphreys on stage. This was the first year of the new campaign with the tag line, "Go RVing, Life's a trip." Faludy said, "The industry blitzed new buyers in a market with less than ideal business conditions." Just to make sure the audience wasn't dozing, they were jolted with a video clip of "Who Let the Dogs Out", a popular theme song at major sporting events this year. "Things are going good," cheered Faludy. The www.gorving.com web address was added to the 30 -second television commercials this year and they resulted in a 750% increase in the number of requests for the free video offered by the campaign. Another change this year was the addition of a 1/3 page ad opposite the full page ads. These new ads allowed for expanded text to highlight the full page ad's visual message. LaBella added, "The industry will spend $40 million dollars on Phase II of this campaign. The primary target audience will be adults with children and the secondary target audience will be the so-called empty-nesters. Faludy continued, "$34 million of the $40 million will be spent on media buys with $11 million of that being spent this year. LaBella said, "The campaign is generating 125 million impressions per month in 2000, now that we have added year-round advertising. This extended campaign will prevent message erosion." continued