January 2001       Vol. 26 No. 6

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CONTENTS

Cover Story

RVs Getting Closer to Mainstream Acceptance:

"Outlook 2001" Highlights Importance of Kids and the Lifestyle Generation.

RVIA and the Go RVing Committee briefed the industry on our progress over the past year and looked into the future at the Outlook 2001 breakfast in Louisville and our Bob Zagami was there. Read Zagami's report and learn the prognosis for the RV industry in the year 2001.

In Pursuit of Perfection
Why aren't the dealers getting involved?

Read Bob Zagami's commentary on two issues which surfaced at the Louisville show leaving him baffled about dealer involvement.

Fleetwood Rocks with the Next Generation

What was behind the black draped curtain at Fleetwood's display in Louisville? See why Bob Zagami declared, "This is not your father's RV -- not your mother's either! This is your kid's RV" after seeing Fleetwood's next generation concept vehicle at the Louisville show -- dubbed for the time being as "Nex-Gen."

Lifestyle Generation Has Several Chassis Choices

RV chassis manufacturers certainly have responded to the changing scene in RV lifestyles with a wide selection of products that will allow the RV manufacturers to build the products this generation will demand. Read what's new in chassis this year and learn how it could help sell more RVs.

RVIA Distinguished Achievement in RV Journalism Award

Slaton White is  this year's recipient of the Distinguished Achievement in RV Journalism Award. He writes of his love of RVing and the great outdoors.

RV News Publisher Dan Holt Among Class of 2001 Hall of Fame Inductees

The RV/MH Hall of Fame, founded in 1972, honors industry leaders who have left a considerable and lasting mark on the portion of the industry in which they are involved. See the list of  inductees here.

Salesmanship
Kid's Rule RV's are Cool

After seeing the new "lifestyle" vehicles at last year's Louisville show RV News columnist Bob Zagami came up with an idea to help dealers parlay this trend into a great sales event. Read what Zagami suggests and follow his outlined approach to present a completely new sales idea.


Editorial
Help me, I'm Confused!

When Guest Commentator Bob Zagami viewed the efforts of exhibitors at last year's Louisville show he was shocked, disappointed and confused. Zagami has been attending trade shows in another industry for nearly 40 years and looks at Louisville with a new set of eyes. Read Zagami's analysis and see if you believe your sales team made the most of the Louisville trade show.

DEPARTMENTS

| Industry News | Calendar | RV Shipments | New Products | Letters

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