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CONTENTS

Cover Story

Louisville
Outlook '99
A Lot of Very Good Things Happening in the Industry

Prior to the opening of the 1998 National RV Show in Louisville, economist Todd Bucholz set the stage for what turned out to be an outstanding show when he spoke to a packed house at Outlook '99. Read what Bucholz had to say and what other industry leaders see as the potential for 1999.

Report on RVDA's Annual Dealer Satisfaction Survey

The Recreation Vehicle Dealers Association (RVDA) released their annual Dealer Satisfaction Survey at this year's Louisville show. The survey ranks manufacturers in a variety of categories from the dealer's perspective. See what manufacturers ranked the highest in this year's research and what criteria was used to make these determinations.

Salesmanship

A View From The Balcony
Observations and Commentary on Louisville

Bob Zagami has been observing our industry from the sidelines for almost twenty years, but this year he attended his first Louisville Show. Although industry veterans may take this show for granted, it's interesting to note the passion it musters from someone who has attended hundreds of trade shows in other industries. Read Zagami's comments and maybe you'll have a renewed appreciation for this annual extravaganza.

Louisville Show Attendance Sets Record

RV dealers turned out in record numbers at RVIA's 36th Annual National RV Trade Show in Louisville, KY which is one of the largest trade shows of any kind in the country. Learn how many dealers showed up, what their attitude was and how manufacturer's and other exhibitors fared in Louisville.

Editorial

1999 ­ The Year of Great Promise

How do you top the year just ended? It was the best year our industry has experienced in 20 years. This month RV News looks at the promise this year offers as well as some of the pitfalls that could possibly erode our ability to continue the momentum.