CONTENTS
Cover Story
Superior Products,
Outstanding Performance VALTERRA
Valterra Products, Inc., a supplier-manufacturer of
RV plumbing and sanitation products has earned the respect of consumers based on a simple
philosophy - make recreation easy for the RV consumer. Valterra has also earned the
respect of dealers, distributors and OEMs by building quality products and then doing
whatever is necessary to solve problems when they arise. Evidence of this respect by
distributors is that at last year's WDA Executive Conference, Valterra was named that
associations' Supplier of the Year. Learn how founders, George Grengs, president, and
Dennis Lunder, vice president, parlayed the assets of a defunct company 19 years ago into
an important supplier to the RV aftermarket and OEM manufacturers.
Salesmanship
The
Big Sin:
Failure to Prospect
This month business columnist Bob Zagami focuses on the art of
prospecting. He points out that one of the biggest shortcomings of those calling
themselves sales people is what really separates them from the professional sales person.
Read Zagamis' commentary and pick up a new idea or two about ways to make your selling
experience more professional.
Workhorse
Kicks Off GM Training for Service Center Technicians
Workhorse Custom Chassis launched its series of training on
motorhome chassis last December in Florida where service technicians received authentic
General Motors training -- one of a number of courses that will be offered to certify
technicians who service Workhorse chassis.
Editorial
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