| Breaking News |
| Trader Publishing Acquires
RV America On Line |
|
Trader Publishing Company, Virginia Beach VA, in an asset purchase agreement with Web Site Management, Inc.(WSM), Tempe AZ, acquired RV America On Line and Wheelers RV Resort & Campground Guide, according to Dan Holt, publisher of RV News and CEO of WSM.
Trader Publishing's Tim Custer will head the company's RV division which includes RV Trader On Line.
In a separate transaction, Trader Publishing signed a license agreement with WSM to publish the 2006 Edition of Wheelers Guide both on the Internet and a CD version.
Other details of the transaction, which closed on August 31, 2005, were not made public.
|
GVW Holdings to sell Workhorse
and Uptime Parts
to International Truck & Engine
GVW Holdings Corporation (GVW) has announced it has
signed an agreement to sell its subsidiaries Workhorse Custom
Chassis, LLC and Uptime Parts, LLC to International Truck and
Engine Corporation, operating company of Navistar International
Corporation (NYSE:NAV). The acquisition agreement was signed July 1
and will be completed over the next 30 to 90 days.
Workhorse, located in Union City, Ind., is a major manufacturer
of chassis for Class A motor homes, buses and walk-in trucks.
Uptime Parts, located in West Chicago, Ill., and Reno, Nev., supplies
replacement and aftermarket parts for the RV, truck and bus markets
Workhorse serves.
International produces International® brand commercial
trucks, mid-range diesel engines and IC brand school buses and is a
private label designer and manufacturer of diesel engines for the pickup
truck, van and SUV markets. GVW will retain its remaining portfolio
of companies, which includes Autocar and Union City Body
Company (UCBC). “We intend to focus on growing these companies
with the same innovation and imagination that has made Workhorse
so successful,” said Andrew Taitz, chairman and CEO of GVW
Holdings. “The GVW business model has always been to create value
in specialized niche automotive markets, and this transaction will
allow GVW Holdings to offer more resources in support of that vision
at Autocar and UCBC."
“In addition, Autocar and UCBC will continue to be close partners
with Workhorse and International,” said Taitz. “In fact, we are
planning for Autocar to continue to assemble the Workhorse R Series
diesel chassis and for UCBC to be a partner for integrated step-vans.”
International will provide management oversight, strategy and
administration for Workhorse and Uptime Parts, but both will operate
as independent and wholly owned subsidiaries of International. They
will retain their present management structure and there are no plans
reorganize, reduce or relocate facilities or staff. Workhorse products
will continue to be sold through Workhorse certified up-fitters and
dealers and marketed under the Workhorse brand.
International’s scale and overall capabilities will provide opportunities
to reduce material costs, build on Workhorse’s premium product
offering, as well as other efficiencies that may be integrated into
Workhorse’s operations. Otherwise, Workhorse and Uptime Parts will
continue to operate with the entrepreneurial spirit that has driven
their success to date, but with the assets and capabilities of a $9.6
billion company behind them. “International hopes to continue to fuel
the passion and determination that Workhorse and Uptime Parts has
demonstrated,” said Tom Cellitti, vice president and general manager
for International’s medium vehicle center. “Their success in their chosen
markets has been nothing short of remarkable.”
Discussions with International grew out of Workhorse’s desire
to integrate International’s VT 275 V6 diesel engine for Workhorse’s
new W42 commercial chassis for walk-in trucks, which go into production
later this year. International saw Workhorse as a unique business
model that would complement its existing products and markets.
International does not currently compete with Workhorse in any market
and this provides an opportunity to expand its reach into the RV
and the Class 2 to 5 commercial markets.
Winnebago Industries Receives 100,000th Chassis
from Workhorse Custom Chassis
Winnebago Industries, Inc. (NYSE:WGO), the leading motor home manufacturer, received the
100,000th chassis manufactured by Workhorse Custom Chassis, the leading manufacturer of chassis
for Class A motor homes*, June 28th at its Forest City facilities.
Workhorse Custom Chassis
representatives, Bob Wert, vice president
of sales, marketing and product
planning, John Margalski, director of
RV sales, Larry Chandler, director of
product planning, and Craig Finley,
OEM account manager, made the
presentation to Winnebago Industries’
Chairman and CEO Bruce Hertzke,
President and CFO Ed Barker, Vice
President of Sales and Marketing
Roger Martin, Vice President of
Manufacturing Bob Olson, Director of
Purchasing Bill Fisher and Chassis
and Electrical Design Engineering
Manager Greg Schulz.
The Workhorse chassis, a
24,000-lb. GVWR W24 model, will be
used for a new 2006 Winnebago
Adventurer 38J motor home that will
be delivered to Lazydays RV Super
Center in Seffner, Fla., later this summer.
|

|
| Accepting the 100,000th chassis from Workhorse Custom Chassis are
(from left to right): Winnebago Industries’ Chairman of the Board and
CEO Bruce Hertzke, Vice President of Sales and Marketing Roger
Martin and Director of Purchasing Bill Fisher. Workhorse representatives
on hand for the presentation are Bob Wert, Workhorse vice president
RV marketing, sales and product planning; John Margalski, director
of RV sales, Larry Chandler, director of product planning; and Craig
Findley, OEM account manager. |
Winnebago Industries and Lazydays have been the biggest customers of Workhorse platforms
since Workhorse began operations in 1999.
“We were happy that Winnebago Industries and Lazydays placed the order for this special chassis
because our partnership has been particularly fruitful in bringing many new choices to motor home
owners,” said Wert. ”When you think about the industry leaders of change and innovation, motor home
owners have come to expect that from Workhorse, Winnebago Industries, and Lazydays,” continued
Wert. “Winnebago Industries was actively consulted in the development of our groundbreaking W22
chassis and remains a valued source of product input for many of our future projects.”
Winnebago Industries Chairman of the Board and CEO Bruce Hertzke received the new chassis
from Workhorse. “We’re honored to help Workhorse celebrate this special milestone,” said Hertzke.
“We’re always looking for new choices for our customers, and Workhorse has been an excellent partner
in helping us provide such choices.”
Florida Third State to Become “RV Friendly”
With a stroke of a pen on June 8th, Florida’s Governor Jeb Bush officially declared Florida to be
a part of the “RV Friendly” highway sign program. The law is designed to help RV travelers more easily
locate establishments that cater to their needs. Florida joins Louisiana and Oregon as the only states
to pass this legislation.
The “RV Friendly” markers – bright yellow circles with crescent smiles under the letters RV –
could appear on Florida highways as early as this fall. Local businesses such as restaurants, hotels,
travel destinations, attractions and gas stations will be able to place the “RV Friendly” markers under
their “Gas-Food-Lodging” highway signs as long as they meet state requirements, including large parking
spaces, entrances, exits and overhang clearances.
“We are thrilled to be one of the first states to get on board with this national program,” said
Florida RV Trade Association’s (FRVTA) Executive Director Lance Wilson. “As popular a destination as
Florida is for many RVers, we felt it was extremely important for us to push for this legislation and be
one of the first states to get these signs up on the highway as soon as possible. We’d like to thank
Representative Stan Jordan (R-Jacksonville) for his help in getting this bill passed and signed into law”.
RV ownership has reached record levels in the United States with an estimated 30 million RV
enthusiasts, including renters. On American roads today are 7.2 million RVs, which include
motorhomes, travel trailers, folding camping trailers and truck campers. That’s nearly one in every 12
vehicle-owning households in the United States, according to a study by the University of Michigan.
The FRVTA promotes and protects the RV industry in the state of Florida and produces a number
of RV shows including the Florida RV SuperShow held every January in Tampa. For more information
about the “RV Friendly” program, contact the FRVTA at 10510 Gibsonton Drive, Riverview, FL
33569 or call (813) 741-0488.
Curomax’s Internet-based Loan Origination Platform Enhances
Bank of the West’s RV and Marine Lending Capabilities
Platform connects lenders directly with Bank of the West
Curomax Limited, a leader in dealer finance e-commerce solutions and the originator of the premier
multi-asset finance portal in North America, announced an agreement with San Francisco - based
Bank of the West to enhance the bank’s United States marine and recreational vehicle (RV) lending
capabilities. Bank of the West, with assets of $41 billion, is one of the largest RV and marine lenders in
the United States.
When the service becomes available to Bank of the West clients early in the third quarter of this
year, it will automate the process of financing an RV or marine product, enabling dealers to submit consumer
loan applications electronically and improve their ability to track the status of individual deals.
“Bank of the West has invested significantly in its Dealer Lending Services and in particular its
focus on recreation and marine dealer needs across the United States,” said John Wojcik, executive vice
president of Bank of the West. “Curomax has done its research and has arrived in the U.S. RV and
marine markets with a loan origination channel that we believe will fundamentally change how recreation
and marine dealers interact with lenders in America. We believe that working with Curomax will
help us facilitate that change.”
Dealers use Curomax to submit transactions to the lender of their choice, obtain on-line, realtime
credit decisioning, update deal status and produce all necessary lender contract documentation.
Additionally, through the use of its industry leading communication platform, Curomax efficiently facilitates
deals with dealers and credit officers that require further information to be completed successfully.
“Curomax has set very high expectations for itself in delivering the premier loan origination solution
for recreation and marine dealers in North America,” said Alan Bird, president and CEO of
Curomax. “In order to deliver on that promise, we must provide a choice of the very best lenders in the
marketplace. Adding Bank of the West to our application delivers on that commitment. The confidence
Bank of the West has shown in us, is gratifying and we look forward to supporting them in the execution
of its dealer lending strategies on-line.”
New performance data shows 8.L GM Vortec™ 8100
still the king of gas motor home power
The latest test data is in, and if there was ever any doubt, the numbers have erased it. The Big
Block GM Vortec™ 8100 is still the finest Class A gas motor home engine on the road.
“Superior displacement and engineering is still the key,” said John Buttrey, vice president of
engineering for Workhorse. “The Big-Block Chevy Vortec remains best in class in all the areas retail
customers really care about.”
Recent tests showed a Vortec-powered motor home quicker in 40 to 60 mph acceleration, important
in merging onto an Interstate, and in 50 to 70 mph acceleration for highway passing. In the 40-60
mph test, it took a motor home on Workhorse’s W22 Vortec-powered chassis 14.3 seconds versus 16
seconds for the same model motor home on Ford’s F53 chassis powered by the new Triton engine at the
same 22,000 lb. GVWR. In the 50 to 70 mph test, the Vortec-powered motor home performed even better,
reaching 70 mph in 20.2 seconds versus 22.8 seconds for the Triton-powered model.
Also, in a 0 to 60 mph acceleration test towing a 4,000 lb trailer, the Vortec-powered coach came
out significantly ahead, clocking 31.5 seconds versus 34.1 seconds for the Triton-powered vehicle. And,
this clearly superior performance was achieved with better gas mileage: 8.8 mpg for the
Vortec. versus 8.5 mpg for the new Triton.
Finally, the big block Vortec-powered motor home performed all of these feats at lower rpms and
ran significantly quieter, measuring 3 decibels lower than the Triton-powered coach. “The Ford unit
peaked at 47 percent higher sound pressure than the Vortec during full throttle 0 to 60 runs,” said
Buttrey.
That’s no accident, but a great engineering combination, said Buttrey. He,
explained, “Horsepower at the fly-wheel is what is typically quoted on
engine power. We at Workhorse understand that the key driver of performance
is how much of the horsepower actually gets to the rear wheels. That’s where the combination of
Workhorse, Vortec and Allison makes a real difference.”
“We want our customers to know that they can safely use their motor home as
they intended.
They can get up to speed and pass slower moving vehicles without any worries,” said Bob Wert, vice
president of sales, marketing and product planning for Workhorse. “The Vortec, coupled with the Allison
transmission, provides the bragging rights for the best performing gas motor home out there.”
“Power and performance is what Workhorse is known for, and these new facts cement
that reputation
further. That the top ten RV dealers in the country averaged 79 percent of their Class A gas
motor home sales with a Workhorse chassis shows that customers want that kind of value.”
Specializing in the manufacture of chassis for motor homes, walk-in trucks and buses, as well
as integrated walk-in trucks, Workhorse Custom Chassis is ISO 9001 certified and considered a leader
in the motor home and walk-in truck industries. For more information call toll-free 877-294-6773 or
visit www.workhorse.com.
Key metrics customers care about the most:
|
Metric
|
Workhorse
|
Ford
|
Improvement
|
|
0-60 mph– towing
|
31.5
|
34.1
|
8.3%
|
|
40-60 mph- merging
|
14.3
|
16.0
|
11.8%
|
|
50-70 mph- passing
|
20.2
|
22.8
|
12.9%
|
|
Fuel Mileage (mpg)
|
8.8
|
8.5
|
3.5%
|
|
Noise
|
80 db
|
83 db
|
3 db
|
Allison now comes with a 5 year / 200,000 warranty – see dealer for details
Country Coach Hosts Employee Appreciation Summer
Picnic
Country Coach, Inc., a manufacturer of luxury motorcoaches and one of the largest employers
in Lane County, hosted its Summer Picnic on Saturday, July 9th. During this all-day summer event
from 10:00 a.m. - 5:30 p.m. at the Lane Events Center in Eugene, the company treated its employees
and their families to non-stop entertainment, games, door prizes, refreshments and live music. Guests
enjoyed two live bands playing throughout the day, horseshoe pits, volleyball and basketball courts,
Country Coach Olympic games for the adults, a pie eating contest, and an entire section of the picnic
site dedicated to the children, including large inflatable play structures, face painters, children’s crafts,
games, clowns, and more. A luncheon of barbecued chicken and smoked pork, corn on the cob, and all
the fixings of a traditional picnic was served from noon to 1:30 p.m.
Monies raised at a celebrity dunk tank staffed by volunteers from the company’s management
team benefited Local Aid while providing healthy doses of hilarity to its employees. Junction City,
Oregon Local Aid has been providing emergency food boxes, prescription assistance, and utility assistance
to Junction City families in need since 1945.
Country Coach is celebrating over 32 years of manufacturing excellence in the highline motorcoach
industry. The company recognizes that it is the outstanding men and women who build these
coaches that have helped establish Country Coach as The World’s Finest Motorcoaches on the road
today. Saturday’s picnic event was one way that the Company has chosen to say, “Thank you for a job
well done.”
America’s Largest RV Show Slated for Hershey this Fall
This September thousands of RV enthusiasts from across the nation will make their way to
Hershey, PA for the 37th Annual Pennsylvania RV & Camping Show, America’s Largest RV Show. The
event will be held September 12-18, 2005 at the HERSHEYPARK® Entertainment Complex in Hershey.
Recently honored by Tradeshow Week 200 as the 9th largest tradeshow in the nation, the show will feature
over 1,200 RVs from the smallest folding campers to the largest motorhomes from the nation’s top
manufacturers. With over 1.4 million gross square feet of show space, the Pennsylvania RV & Camping
Show is the largest of its kind. In addition to a wide variety of suppliers, vendors and educational
speakers, the show also hosts the largest display of recreational park trailers found anywhere. Trade
days will take place on Monday September 12 and Tuesday September 13. The show will open to the
public on Wednesday September 14 and continue through Sunday September 18.
The Pennsylvania RV and Camping Show is managed by the Pennsylvania Recreation Vehicle
and Camping Association (PRVCA) and is now entering its 37th year. Previously held at the PA State
Farm Show Complex, the show will make the move to Hershey for the first time this year. “The move
offers an exciting opportunity for us to try new things; and the location couldn’t be better,” says
Rebecca Lenington, PRVCA Executive Vice President. Improvements this year include free parking for
all exhibitors and attendees, three industry breakfasts with trainers like Paul Cummings, Randy Sobel,
Jan Kelly and motivator Nido Qubein, a meet and greet with former Pittsburgh Steeler, Franco Harris,
plus an industry party second to none with a BBQ in HERSHEYPARK® and concert by Grammy Award
winning artist Ronnie Milsap. “The show this year is going to be more exciting than ever,” says Show
Chairman Dan Saltzgiver, “everything the show has to offer and the excitement of HERHSEYPARK® will
make this a ‘sweet’ event.”
The completeness of the show makes it a huge attraction, and all aspects of the industry are
included. The Pennsylvania RV and Camping Show successfully sets itself apart from others by effectively
merging trade and public days and being named the #1 Fastest Growing Hybrid Show (trade and
public) in the nation by Tradeshow Week 200. The excitement of over 26 football fields of the latest RVs
and camping accessories and the chance to meet with top industry representatives will make this an
event not to be missed. Mark your calendars now for America’s Largest RV Show – September 12-18,
2005 at the HERSHEYPARK® Entertainment Complex in Hershey, PA. For more information visit
www.largestRVshow.com.
Workhorse announces Round One
Dealer winners for 100,000th chassis promotion
Valley RV Center in McMinnville, Ore., and Pleasureland RV Center in St. Cloud, Minn., have
each won a 2005 Harley-Davidson Dyna Glide as Round One winners of the Workhorse 100,000th
Chassis Challenge.
Both dealerships ordered in excess of 80 percent of their Class A gas motor home inventory on
Workhorse chassis to be eligible to win. Additionally, Pleasureland RV Center will receive $20,000 in
cash back on future Workhorse orders as the winner of our Level 2 prize for ordering more than eight
chassis in June.
“We are happy to reward Valley RV Center and Pleasureland RV Center for their participation,”
said John Margalski, Workhorse director of RV sales. “We always appreciate our loyal dealers for making
us what we are today.”
“It’s not over yet,” explained Margalski. “We have two more Harleys and a lot more cash to give
away in our Round Two drawing to be held at the end of August. Dealers can still register for Round
Two.”
Round Two extends the contest until Aug. 31 and the winner will be announced on Sept. 7.
Participants who order 80 percent or more of their Class A gas motor home inventory on Workhorse
chassis will be eligible to win a Harley-Davidson motorcycle and up to $125,000 in cash-back on
Workhorse purchases.
“The response from the industry has been fantastic,” said Bob Wert, vice president of sales, marketing
and product planning for Workhorse. “More than 250 dealerships registered to participate in the
Challenge and we are looking forward to a great Round Two.”
The Workhorse 100,000th Chassis Challenge marks the production of Workhorse’s 100,000th
chassis. To enter the contest, dealers should visit www.WorkhorseRewards.com and complete the
Workhorse registration form. Or they may call 800-826-9532 for more details.
Airstream Accelerates Growth with Record Order
Input at National Dealer Meeting
Airstream, Inc., manufacturer of travel trailers and motor homes, hosted its dealer body and
received record order input at its National Dealer Meeting and New Model Introduction, June 15-17 at
Caesar’s Palace in Las Vegas, NV. The company, founded in 1931, launched its 75th anniversary celebration
by presenting its dealers all of its 2006 models including travel trailers, Class A and Class B
motor coaches, as well as new processes, services and support that continue Airstream’s outstanding
dealer relationships.
Highlights of Airstream’s product presentation included its new A-Series diesel motor home, an
all new “Parkway” and “Westfalia” Class B motor home built on the Dodge Sprinter chassis with a
Mercedes-Benz diesel engine, a new 23’ Safari travel trailer, its Safari “Special Edition” trailer series,
and a new 16’ Quiksilver Edition Bambi trailer developed in partnership with surf-style and apparel
company Quiksilver. Airstream also presented its new Airstream Mobile Business Solutions division,
which builds commercial vehicles for mobile marketing. Future products and designs presented included
its new Base Camp trailer and new motor coach designs scheduled to be launched later this year.
New processes, services and support included Airstream’s proprietary AirPort™ dealer communication
system that features electronic warranty and parts ordering, and “LEADstream,” a new web-based sales
lead-generation tool developed with Channelblade Technologies.
As a result of this presentation, Airstream received 68% more orders this year than it did at its
2004 dealer meeting, and two and a half times the number of orders it received in 2003.
“Dealers recognize Airstream’s incredible momentum, especially after Airstream has been one of
the fastest growing companies in the RV industry for each of the last two years. This record order input
reflects the company’s focus on its core values of quality, innovation and design, the same three attributes
Airstream was founded upon in 1931. Airstream understands the dealer success formula and is
providing its distribution channel with innovative products and tools that accelerate their success with
a variety of new customers.”
Daytona Beach, Florida, Selected to Host 2006 Rally
The event that has been known for several years as the Great North American RV Rally is simplifying
itself. Beginning in 2006, the event coordinators will refer to it as "The Rally," and what better
place to jump-start their new image than in Daytona Beach, Florida?
Daytona Motor Speedway, and its annual race, the Daytona 500, became a third-year recipient
of the Good Sam Club Welcome Mat Award for being the most RV-friendly NASCAR event in 2005. To
express their gratitude, Rally event coordinators chose Daytona Beach, Florida, for the 2006 gathering
hosted by the Good Sam Club, Camping World President's Club, Coast to Coast Resorts, Woodall's and
MotorHome and Trailer Life magazines.
The Rally will be held April 7-10, 2006, and will feature an incredible lineup of activities, contests,
seminars and entertainers for all participants.
This year's Rally has wrapped up in Redmond, Oregon. While there, RVers enjoyed such events
as the construction of the World's Largest S'more, Oreo stacking contests, a dog show, valuable seminars
and nightly entertainment.
"We had a fantastic turnout this year in Redmond," said Rally Director Bev Dalton. "It's very
encouraging to see so many people making the journey from every state and even from Canada to come
to our event. We had nearly 100 RVs come from Florida alone, so we are expecting an even greater
turnout for the 2006 Rally."
Known for being the home of NASCAR and the "World Center of Racing," Daytona Beach offers
visitors much more than fast cars and white, sandy beaches. Historic attractions, such as the Main
Street Pier, Oceanfront Boardwalk and the Clocktower in Oceanfront Park add to the city's ambience
and world-class restaurants can be found throughout. Additionally, Daytona Beach is also home to the
new Ladies Professional Golf Association (LPGA) as well as the Halifax Harbor Marina.
For more information regarding the 2006 Rally, visit www.rv.net/rally.
Fleetwood RV Helps Provide a “Safe Haven” to Riverside County
Partnership with Child Abuse Agency and Sheriff’s Department
Helps Launch New Community Program
Fleetwood RV, a leading producer of recreational vehicles, announced its collaboration with
Mobile Safe Haven, a community program from Prevent Child Abuse Riverside County and the Riverside
County Sheriff’s Department. PCA Riverside County , the county’s designated lead agency tasked with
child abuse and neglect prevention, hosted a rollout event in downtown Riverside July 12th to showcase
the program.
Mobile Safe Haven provides a Community Response Vehicle (CRV) offering children from highrisk
homes an immediate, non-traumatic environment while law enforcement and or child protective
services conduct investigation activities. The program was initiated in response to the high rate of emotional
trauma children may incur during social services’ responses to emergency incidents.
PCA Riverside County, in conjunction with the Sheriff’s department and Fleetwood RV, modified
four Fleetwood Jamboree 24D Class C motor homes into kid-friendly mobile sites. The rear double
beds were removed and replaced with additional side dinettes, while the kitchen ranges and ovens were
replaced with specially designed cribs and pens for small children to safely play during field investigations.
The units were also equipped with 20-inch color televisions and DVD/VCR players, and the
units’ lounge chairs were outfitted for child car seats.
“Fleetwood RV is extremely proud to participate in a community program such as Mobile Safe
Haven,” said Chris Braun, Executive Vice President of Fleetwood RV. “Working with PCA Riverside
County and the Sheriff’s department to offer a valuable and much needed service to the Riverside community
was something we were highly motivated to do.”
“The Riverside Sheriff’s department and Fleetwood RV played an integral role in launching the
Mobile Safe Haven program,” said Theresa Larsen, Executive Director of PCA Riverside County.
“Thanks to their dedication, Prevent Child Abuse Riverside County will be able to offer a vital and indispensable
service to the community.”
Blue Ox Tow Bar Trade in Program Continues
“Due to the success of the Trade in program over the past year we have decided to continue the
program,” said President Jay Hesse.
Consumers have the opportunity to get something back when they trade their used tow bar into
a new Aventa II, Alexus or Aladdin tow bar. Any tow bar – any brand - is eligible to trade in for the program.
This program is designed to allow consumers to use their current tow bar as a method in reducing
their cost when looking at a new system.
“The average RVer buys or trades their towed vehicle every 2 to 3 years. The average RVer buys
or trades coaches every 5 to 6 years. The problem is the average RVer still has the same tow bar they
started with or at least have owned their current bar longer than one or both of their vehicles” says
Mark Penlerick, Blue Ox Engineering Team Leader. When you buy a new tow car, you trade – why not
your tow bar? Blue Ox encourages consumers to consider trading as a means to keep their towing
system up to date.
For more information on the Blue Ox tow bar trade-in program and complete line of Blue Ox®
towing, braking, steering controls, and weight distributing hitch systems, carriers, and accessories,
contact Blue Ox®, One Mill Rd., PO Box P, Pender NE 68047; phone (402) 385-3051; Fax (402) 385-
3360; e-mail info@blueox.us
Country Coach Casuals for Active RV Lifestyles
Country Coach, Inc., has expanded its Country Coach Casuals apparel and aftermarket items
which are offered online at the company’s web site: www.countrycoach.com. New inventory at the CC
Casuals outlet in Junction City, Oregon includes highly respected quality apparel lines and items of
specific interest to RV enthusiasts. Choose from colorful caps, resort style polos and t-shirts, cozy fleece
pullovers, leather jackets, and Country Coach women’s wear. All tastefully sport the recognized Country
Coach logo. Especially popular with RV enthusiasts because of its easy care, quality workmanship,
comfortable styling and affordable pricing, Country Coach Casuals apparel is gaining increasing popularity
at rallies across the country.
In addition to showings at the Country Coach International rallies, RVers may also stop by the
Customer Care Center in Junction City, Oregon at 210 East Sixth Avenue, Monday through Friday to
select leisure fashions from Country Coach. Stock on hand also includes bathroom scales, thermal and
ceramic mugs, and a sundry of accessories like hitch covers, bath squeegees, carpet cleaning kits,
umbrellas, flags, chrome license plate frames, and more. For more information regarding upcoming
Country Coach Casuals shopping opportunities at rallies nationwide, call 800-654-0223. To go shopping,
visit the CC Casuals store at www.countrycoach.com. To place an order, please call Katrina
Damon at the Country Coach Customer Care Center, (800) 654-0223, Monday-Friday, 8:30 a.m. – 4:30
p.m. Country Coach International Club members receive a discount when ordering.
Country Coach manufactures Highline motorcoaches in lengths ranging from 34’ to 45 feet.
These 102-inch wide-body diesel pusher engine luxury coaches include the Inspire, Allure, Intrigue,
Magna, Affinity, and Country Coach Prevost Conversion. With quad slides available, expanded livability
for recreation travels is just a phone call away. CCI also builds the DynoMax chassis upon which the
Inspire, Allure, Intrigue, Magna, and Affinity are based. Call the Customer Support Team at 800-654-
0223 for more information. Or, visit on-line at www.countrycoach.com.
Country Coach, Inc. and its sister company National RV are subsidiaries of National R.V.
Holdings, Inc., traded on the New York Stock Exchange under the symbol “NVH”. National R.V.
Holdings, Inc., through its two wholly owned subsidiaries, National R.V., Inc. (NRV) and Country Coach,
Inc. (CCI), is one of the nation's leading producers of motorized recreation vehicles. NRV is located in
Perris, California where it produces Class A gas and diesel motor homes under model names Dolphin,
Islander, Sea Breeze, Tradewinds and Tropi-Cal.
Coachmen Industries, Inc.
Announces Preliminary
Expectation for Second Quarter
- Company anticipates loss due to continued challenging industry
conditions
- Decisive actions taken to reduce costs and improve profitability
- Recent dealer meetings provide improving order flow
Coachmen Industries, Inc. (NYSE: COA) has announced that it
expects to report a small loss of between $0.5 million and $1.5 million
for the second quarter ending June 30, 2005. Final second quarter
results and Segment details will be released on July 25, 2005 with a
conference call to discuss results on July 26.
During the second quarter, the RV Group continued to experience
sales and margin pressure due to an industry-wide softening of
wholesale shipments. Excessive inventories at the dealer and manufacturer
level, coupled with the model-year changeover process, led to
significant discounting and sales incentives by most manufacturers.
In order to bring output more in line with demand, RV Group production
rates were reduced in most facilities, which put further downward
pressure on margins due to lower overhead absorption and production
inefficiencies. In addition to these margin pressures, the cost
of heavier discounting associated with model change and current
market conditions, retail consumer incentives, and dealer-related
write-offs resulted in a reduction in pre-tax profit of approximately
$2.7 million in the quarter.
In Coachmen’s Housing and Building Group, continued softness
in its core Midwest residential housing markets again impacted three
of the company’s more profitable business units, resulting in lower
sales and profits for the segment as a whole. Sales were further
impacted by the Group’s continuing challenge to deliver its finished
homes on a timely basis in some areas, due to incomplete or delayed
site preparation work by the Group’s independent builders.
Actions to Improve Operations
Claire C. Skinner, Chairman and Chief Executive Officer,
remarked, “We expected to see improvements in both our RV and
Housing markets during the second quarter, which did not occur.
Accordingly, in late May we launched a series of aggressive steps that
needed to be taken, in light of the market conditions and our unacceptable
level of profitability.”
Companywide, salaried positions were reduced by approximately
12.5%. This reduction should result in annualized savings of more
than $5 million, while the associated severance costs will negatively
impact the second quarter by $0.4 million. In addition to the salaried
workforce reductions, the Company reduced its hourly workforce by
10% across both of its business segments. In the RV segment, capacity
has been temporarily reduced, with closure of a towable facility and
one of the two Class C mini-motorhome production lines. All RV
Service Operations, including customer service, parts, warranty
and business systems, have been consolidated into one unit, to
reduce staffing and eliminate duplicative activities. To improve ongoing
operating efficiencies, with the new model year numerous product
lines were consolidated, slower selling models were eliminated,
options were significantly reduced, and where possible, selling prices
were increased. In the Housing and Building segment, the administrative
operations of the Indiana and Ohio facilities have been consolidated
to better manage the challenging Midwest market and reduce over-
head costs. “All of these actions were necessary to minimize losses in the current climate, and will also
position the Company for improved profitability as the markets return to normalcy,” noted Chairman
Skinner.
RV Dealer Seminars
In mid-June, Coachmen RV Company and Georgie Boy Manufac-turing unveiled their new 2006
models to their dealers. Both dealer meetings enjoyed significant success, with dealers expressing optimism
about the summer selling season, and enthusiasm about the Company’s products. These dealer
meetings resulted in combined initial dealer orders of 4,978 units worth $198 million, which was a 40%
increase over the 2004 seminars, the previous best in the Company’s history. “Although we are
extremely pleased with our recent dealer events, it is important to note that these orders may not all
translate into timely sales,” said Chairman Skinner. “Though improving, dealer inventories are still
higher than normal. Therefore, if retail demand does not improve as much as dealers are anticipating,
they may not have adequate wholesale credit capacity to accept delivery when their ordered units are
ready to ship. Nevertheless, we are very pleased with the dealers’ enthusiastic reaction to our new products,
and are encouraged by their optimism regarding the recent trends in retail activity.”
2005 Outlook Uncertain
“Due to the current uncertainty in both of our core businesses, at this point, the second half of
2005 cannot be forecasted with any degree of accuracy,” said Chairman Skinner. “Based on our performance
in the second quarter, it appears that we will not be able to Coachmen Industries, Inc.
Announces Preliminary Expectations For Second Quarter meet our full-year earnings guidance provided
at the end of the first quarter. At the same time, the recently released reports on Consumer Confidence
by the Conference Board and the University of Michigan show that this important indicator rose significantly
in June, which is quite consistent with our dealer’s subjective observations. We are continuing to
assess all available information regarding our markets and the changing business environment. We
expect to provide additional thoughts on the remainder of the year in conjunction with our formal earnings
release on July 25. In the interim, we are encouraged by recent order trends among our RV dealers,
and we are steadfast in our commitment to continue reducing costs and improving operating performance
throughout our Company.”
SmarTire Completes Major Financing
SmarTire Systems Inc. (OTCBB: SMTR) announced the Company has completed a major financing
with Cornell Capital Partners LP that has resulted in net proceeds of $11 million plus a $160 million
Standby Equity Distribution Agreement. The Company issued convertible debentures totaling $30 million
that bear interest at a rate of 10.0% per annum, have a term of three years, and are convertible
into common stock at $0.1125 per share. Also included in this financing are 62.5 million warrants with
an exercise price of $0.16 per share.
Cornell Capital is a New Jersey-based investment fund managed by Yorkville Advisors Management,
LLC. Complete terms of the financings will be released in the Company’s 8-K filing.
Jeff Finkelstein, Chief Financial Officer of SmarTire stated, “This major financing represents one of
the most important milestones in the history of our company. Completion of this financing sends a very
clear and positive message to our customers, suppliers and strategic partners that SmarTire now has
the resources necessary to execute on its business plan. The Company has expanded its business strategy
beyond tire monitoring opportunities to include a wider range of wireless sensing and control applications
that utilize SmarTire’s patented technologies. This financing enables us to launch and maintain
a long-term sales and marketing program into this exciting market sector.”
Go RVing Consumer Satisfaction Research Report
Shows Opportunities, Challenges for RV Industry
Recreation vehicle (RV) owners are extremely likely to continue
RVing, but there are still many opportunities to improve their satisfaction
with products, dealer sales and service and campgrounds,
according to the fourth consumer satisfaction study commissioned by
the Go RVing Coalition’s Committee on Excellence.
Nearly all towable owners (96 percent) and motorhome owners
(94 percent) intend to continue RVing over the next five years, the
study of over 11,187 RV buyers revealed.
Three-fourths of motorhome owners and eight in ten towable
owners are “completely/very satisfied” with their overall RVing experience
—up from 1999 when the survey began, but flat since then.
The 2005 RV Consumer Satisfaction Survey, conducted by
Roper/NOP World, updates similar studies completed in 1999, 2001
and 2003, providing baseline comparisons and trend analysis on consumer
satisfaction with the entire RV experience. Respondents purchased
2004 model year RVs prior to August 1, 2004.
“In an era where many industries and companies are working
toward customer satisfaction levels of 90 percent or higher, clearly all
of us as manufacturers, dealers, suppliers, and campgrounds have
room for improvement,” said Go RVing Committee on Excellence
Chairman Jim Sheldon of Monaco Coach Corp. “The survey reinforces
how each sector plays an important role in customer satisfaction
and loyalty.”
Other highlights of the survey include:
76 percent of motorhome owners and 82 percent of towable owners
are completely or very satisfied with their product.
Brand loyalty, or the likelihood to recommend the same make/model
of RV to a friend, is 76 percent for motorhomes and 81 percent for
towables.
Eight in ten towable owners and nearly seven in ten motorhome owners
report they “definitely”/ “probably will” recommend their dealer to
family or friends.
61 percent of motorhome owners and 74 percent of towable owners
are completely or very satisfied with their dealer.
76 percent of RV owners expressed high levels of satisfaction with the
commercial campgrounds last visited. About four percent of
motorhome and towable owners expressed some level of dissatisfaction
with their last stay at a commercial campground.
The research is part of an industry wide effort to deliver worldclass
travel and vacation experiences to new and current RV owners.
Designed as a “self-assessment” of consumer satisfaction with the
entire RV experience, the research provides valuable feedback to manufacturers,
dealers, and campgrounds on what drives both satisfaction
with and loyalty to the RVing experience.
“There was consensus on the committee that we will not be
satisfied with the status quo,” Sheldon said. “We are always working
towards improving customer satisfaction, particularly as more
American families embrace the RV lifestyle.” The Committee on
Excellence has scheduled a meeting in September at the RV Dealers
International Convention/Expo to discuss how the industry can act on the Roper/NOP World survey.
Additionally, RVIA’s board has asked the Supplier Committee to review the warranty process to see how
it can be made more efficient.
A total of 30,000 questionnaires were mailed to customers in February for the 2005 study,
which was expanded to cover new research topics and achieved a 38 percent response rate.
A 2005 Topline Results summary containing trended overall measures since 1999 is available
free upon request to RVIA, RVDA, and ARVC members. A more extensive overview report will be available
in late July for a fee of $250 upon execution of a confidentiality agreement between the purchaser
and Go RVing. To place an order, call RVIA at 1-800-336-0154, ext. 311.
The Go RVing Coalition, formed in 1994, consists of RV manufacturers, component suppliers,
dealers and campgrounds. Go RVing works to provide the public and media with pertinent information
about the benefits of RV travel and to foster customer satisfaction with the RV experience through customer
research conducted by its Committee on Excellence. For more information, visit GoRVing.com.
Manufacturers to Draw SuperShow Space
The Florida RV Trade Association (FRVTA) will hold the space drawing for the 2006 Florida RV
SuperShow on Tuesday, August 9th through Thursday, August 11th. Each manufacturer that has
returned their contract with a deposit will be called during the drawing to pick a space in the show.
The “Grandfathered Drawing Order” will determine the order in which space is selected.
The theme of the 2006 Florida RV SuperShow is “See For Yourself!” This theme emphasizes the
fact that RVs have undergone many changes recently and many of the amenities you just have to “See
For Yourself!” to believe.
Industry Day at the 2006 Florida RV SuperShow will be Tuesday, January 17th from 10am-
5pm. Attendees will be treated to coffee and donuts in the morning, a free lunch and cocktail party
and dinner that evening. Public Days will run Wednesday, January 18th through Sunday, January
22nd. Admission to the RV SuperShow is only $8.00 for adults and that includes a second day admission
and children under 16 are FREE. The RV SuperShow hours are Wednesday - Saturday 9am-6pm,
and Sunday 9am-5pm. Wednesday is Senior Citizens Day with seniors receiving $1.00 off the cost of
admission (not valid with other discounts).
For more information on the 2006 Florida RV SuperShow or to register for Industry Day, contact
the Florida RV Trade Association at 10510 Gibsonton Drive, Riverview, Florida 33569 or visit our website
at www.frvta.org.
Park Trailer Sales Up Nearly 15% in First Quarter
National shipments of recreational park trailers were up nearly 15 percent during the first quarter,
thanks to a sharp increase in consumer demand for affordable vacation cottages, according to the
Recreational Park Trailer Industry Association (RPTIA).
“The recreational park trailer business has become one of the fastest growing segments of the
RV industry, thanks to the rising cost of real estate and Americans’ seemingly insatiable demand for
weekend retreats,” said William Garpow, a 30-year RV industry veteran who serves as RPTIA’s executive
director. “There is simply no letup in demand for these products.”
Indeed, RPTIA reported 2,400 shipments during January, February and March of this year, compared to
2,100 shipments during the same period a year earlier, an increase of 15 percent.
The 2005 statistics are significant, Garpow said, because they indicate that park trailer manufacturers
and their dealers are selling units at a pace that will likely eclipse last year’s production figures, which
were the highest in the history of the park model business.
RPTIA reported 9,186 park trailer shipments during calendar 2004, up 30 percent from the
7,074 shipments reported during the same period in 2003. Previously, RPTIA reported 7,363 shipments
in 2002; 7,388 in 2001; 8,343 in 2000; and 8,161 in 1999.
Garpow said the high volume of recreational park trailer or “park model” shipments reflects rising
real estate prices, which are prompting record numbers of consumers to look for more affordable
vacation dwellings.
Indeed, while condos and site-built homes in resort areas typically cost $200,000 or $300,000 or
more, park models generally cost less than $50,000, with the average price being in the $35,000 range.
Most park models are placed on campsites, which can be leased for $1,500 to $5,000 per year, depending
on location. However, some consumers also place their units on private property and use them as
vacation homes, subject to local zoning requirements.
Some of the biggest names in the campground business, including Billings, Mont.-based
Kampgrounds of America Inc. (KOA), Milford, Ohio-based Leisure Systems, which franchises the Yogi
Bear’s Jellystone Park Camp Resorts, and Frisco, Texas-based Thousand Trails Inc., are also boosting
their supplies of park models this year, primarily to accommodate travelers who do not have RVs but
want to enjoy a campground or RV resort setting.
“They’re definitely in demand with campers,” said Mike Gast, director of communications for
Billings, Mont.-based Kampgrounds of America, Inc. (KOA), which has about 60 park models among its
more than 470 locations across North America, adding, “I think you’ll see a nice steady growth in (the
park model) business for some time.”
RPTIA, for its part, represents 41 recreational park trailer manufacturers that have pledged to
the association that they will adhere to the American National Standards Institute ANSI A119.5 standard,
which mandates more than 500 separate safety requirements for recreational park trailers. RPTIA
assists its members in complying with the ANSI standard by providing unannounced inspections of the
units being produced at the members’ manufacturing facilities by accredited third party engineering
firms. Members of the association who are in compliance with the standards program have the right to
proudly display RPTIA’s gold, blue and green oval seal, which is typically placed adjacent to the primary
entrance to the recreational park trailer.
To obtain photos, statistics, consumer and campground contacts or other information regarding
the growth of the recreational park trailer industry, please contract William Garpow at (770) 251-2672
or visit the association’s website at www.rptia.com.
RVDA Education Foundation’s RV Learning Center
Scholarship Recipients Selected

Jenna Berry |

Kasey Lynae McHone |
Two outstanding college students will
receive the RVDA Education
Foundation’s RV Learning Center
Scholarships for 2005. The scholarships
are made possible through the
generosity of the Newt and Joanne
Kindlund Family. The scholarship
recipients for the 2005-2006 year are
Jenna Berry of Paynesville, MN and
Kasey Lynae McHone of King, NC.
Each student will receive a $2,500
scholarship to support their higher
education goals.
Jenna Berry attends St. Cloud State
University. She is a psychology major
with an interest in human resources
and training. She is sponsored by
PleasureLand RV Center in St. Cloud, MN.
Kasey Lynae McHone is attending Lees-McRae College in Banner Elk,NC. She is majoring in
Communication Arts. She is sponsored by Bill Plemmons RV World, in Rural Hall, NC, where she also
works.
“I am pleased that we are able to recognize these two students’ outstanding commitment to
learning with the RV Learning Center Scholarship,” said Newt Kindlund. “Joanne and I wish them the
best as they work to achieve their career goals.”
The Kindlunds are the founders of Holiday RV Superstores — the first publicly-traded RV dealership.
The Kindlunds sold the company in 1999. Newt Kindlund remains an active participant in RV
industry affairs and currently serves on The RVDA Education Foundation Board of Directors. The
Kindlund Family, to date, has pledged $270,000 to the Foundation’s scholarship endowment.
The RVDA Education Foundation scholarship program recognizes deserving rising college sophomores,
juniors, and senior undergraduate students. Recipients are selected based on academic
achievement, a 500-word essay on their goals and objectives in college, extracurricular activities and
honors, and financial need.
The RVDA Education Foundation is the educational arm of RVDA. Because the Foundation is
recognized by the Internal Revenue Service as a 501(c)(3) charitable organization, donations to the
Foundation may be tax deductible as charitable contributions.
