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South Boston is home to countless
Irish-American families who settled here when they first came to
America. It is also the hotbed of Beantown politics and their famous St.
Patrick’s Day breakfast roast of anybody and everybody who wants to
play in the local or national arena. Tradition is steep in South Boston
and if you have any desire to hold public office, you had better show up
down there for the parade and breakfast, or just don’t bother running.
Another great tradition on Old Colony Avenue in South Boston is
the Cole Hersee Company. This is a third generation family business
that to this day follows the sound principles established when
they first founded the company: develop new and innovative products
and manufacture only the finest, solidly reliable products.
This quiet company is ready to increase their business in the RV
industry and may have the products you are looking for.
Salesmanship
Building
on Success
Keeping employees, especially sales people, motivated is a
constant challenge for management in any business, and it
holds true for the RV industry also. Developing and retaining
qualified professional sales people is the most important task
for building and growing a successful business. As with any good
idea, there is usually a price attached to it, and quite often the
numbers following the dollar sign get more attention than the benefit
that would be derived from the investment. Find out how Tony
Alessandra can help your dealership build on your current success
and plan for increased growth and opportunity in the future.
Alessandra will address the attendees of the upcoming RVDA
Convention/Expo in Las Vegas … don’t miss it.
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Editorial
The Power of One
At the recent Monaco
Coach dealer meeting Mike
Snell, Vice President Sales
and Marketing, and Kay Toolson, Chairman and CEO,
once again raised the issue of
dealers focusing on one brand.
Obviously, they would like that
brand to be Monaco, but the
more important issue is
whether or not the RV industry
is ready for such a dramatic
philosophical change in how
RV’s are sold in this country.
This is not an RV issue as
much as it is a sales, marketing,
support and service issue.
Independent business owners
often try to do what they think
everyone else is doing and
don’t spend enough time
focusing on what is best for
their business. Are you ready
to become a single brand dealership?
Governor
goes ‘camping’ with MARVAC
Paris
Hilton Travels by Airstream
COME VISIT RV NEWS AT
THE RVDA CONVENTION /
EXPO IN LAS VEGAS AND
THE RVIA NATIONAL RV
TRADE SHOW
IN LOUISVILLE
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