Cover Story

Cruise America

A Conversation with Randall Smalley

Randy Smalley, president and CEO of Cruise America, orchestrated his company to one of the most dramatic turnarounds in recent memory. Read how a 1992 hurricane played a key role in taking the company in a new direction. Learn how a move from Florida to Arizona contributed to this new success. And find out how Smalley views the future of RV rentals and how he intends to continue to dominate that market segment.

Voices: The Voice of an RV Dealer

The Sound of Silence?

A guest editorial by John Ashby, owner of Intermountain Sports RV Center in Salt Lake City, UT.
Ashby is concerned and outraged by the latest encroachment into his business profit centers by the Affinity Group. Read what Ashby thinks about the lack of response from dealers and national, state and local associations. See what he thinks dealers should be doing about the Affinity problem.

Pennsylvania RV and Camping Show

Ranked Among the Largest Trade Shows in the Country, PRVCA Expects a Record Turnout for Its 29th Harrisburg Show

1997 Outer Banks’ Classic

The Tradition Continues . . .

Every spring Ben Long, president, A Ben Long, Inc., a manufacturers agent in the Southeast, hosts the Outer Banks’ Classic in Myrtle Beach. It’s always a good time for those customers and guests who attend. Read about the winners at this year’s event.

 

Voices: A View From The Outside Looking In

Competitive Corporate Greed:

Fighting Back Before It’s Too Late

A guest editorial by Bob Zagami, vice president, sales and marketing, Spaulding Company, Inc.
Zagami takes a look at the recent Affinity Group, Inc., acquisition of Camping World and draws some parallels from what action another industry took when a similar transaction occurred. Based on this experience, Zagami offers ideas on what actions can be taken by dealers and others to offset the impact of the Affinity Group’s predatory practices.

Cover: Randall Smalley, president and CEO, Cruise America, Inc..

COLUMNS

Editorial

 Changing Times . . .

RV News examines the issue of how RV manufacturers deal with unhappy customers and how the Internet is changing the opportunities consumers have to broadcast their messages to thousands of other people - which not only brings the manufacturer’s reputation into question but also hurts the whole industry.