Using the Internet |
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by Steve Koehn Vice President, Sales & Marketing Web Site Management, Inc. For many of the most progressive individuals, the first reaction seems to be a desire to create their own presence on the Internet as quickly as possible. The second thought is how to do it economically, and the third thought is how to get customers and potential customers to utilize their site on the Internet. As with most other questions, the answer seems to be that anything is possible, with enough money and time. Developing your own Internet site might be the best option for your particular company, but it can be costly and time consuming. Depending on how you approach developing your own site, you'll likely be looking at buying additional computer hardware and software, significant investment in training and personnel to develop a site, and then continuing maintenance and service costs. Realistically, you're looking at several thousand dollars and hundreds of hours of work to develop even a basic site to enhance your business. And that's just to get started; the time and money you spend maintaining and servicing your site will be a continuing expense. The second drawback is that with your own site, you will have to invest additional time and money in building an audience for your web site. People are very unlikely to just "find" your site. You'll need to identify ways of targeting your desired audience, and then invest the time and money in helping them find and use your site. Again, time and money can be spent in ever increasing amounts to build more awareness of your site. RV America may be a better option for many companies. Through RV America, you can establish your business presence on the Internet quickly and economically. Utilizing RV America as your site on the Internet allows you the control over your Internet "storefront" while significantly decreasing the time and money necessary to develop your site, and the time and money to promote your site. Utilizing the RV America Internet site you can have your business "storefront" up and being used on the Internet in a matter of days, rather than waiting weeks or months to develop your own site. You can also have your site up and running at very low cost, compared to investing in the hardware, software, training, and time to build your own. And finally, and probably most important, you benefit from the RV America's "Voice of the RV Industry on the Internet" reputation, with thousands of people interested in the RV Industry already using the RV America site to find information about products and services. You won't have to identify your target audience and promote your Internet site on your own; RV America and all of the companies located at the RV America site are already helping promote the site. The RV America site was developed, and is maintained, to do exactly what the dealers, distributors, suppliers, and manufacturers need it to do. Most companies will find that RV America helps them to utilize the Internet more effectively and at less cost than if they develop a site on their own, As dealers', distributors', suppliers', and manufacturers' use of the Internet evolves, RV America will change with them, to continue to meet their customers needs. All in all, the RV America Internet site offers significant advantages to anyone in the RV industry who wants to use the Internet to enhance or expand their business. If you're even thinking about the Internet, you owe it to yourself to find out about RV America before you invest time and money that can be better spent elsewhere in your business. |