Committee Chairman Bruce Hertzke, of Winnebago Industries, presented the refreshed plan during the March 9 Annual Membership Meeting. "It became clear from the beginning that in order to best serve its members, RVIA must deliver programs and services that reach across the entire industry," said Hertzke. "RVIA's Vision was thus simplified to capture this important concept."

Notable within the Mission Statement was a reordering of goals, raising "Growing the RV Market" as the top priority and enhancing the goal by adding, "at twice the rate of the overall economy."

Also notable is a fifth goal resulting from the former "Enhance RV Products and Experiences" goal that was divided into two goals, "Enhance the RV Experience for Consumers" and "Foster Continuous Improvement of RV Products."

"The Strategic Planning Committee is to be commended for their work in this first revision process," said RVIA President Dave Humphreys. "This living document has proven to be a valuable tool since its establishment in 1991. As with the first, the revised plan will constantly be referenced by the RVIA Board of Directors, committees and staff for guidance to insure that their activities fall in-line with the industry's long term goals and objectives."

The 2003 Strategic Planning Committee includes Chairman Bruce Hertzke, Claire Skinner of Coachmen Industries, Dick Coon of Onan Corporation, Ron Doyle of Western RV, Carl Pfalzgraf of Atwood Mobile Products, Walt Bennett of Thor Industries, Wilbur Bontrager of Jayco, Mel Adams of Airxcel and Norm Jacobson of Lance Camper. RVIA President Dave Humphreys and the RVIA Vice Presidents also participated in the revision process. RVIA