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Chairman, Chief Executive Officer and
President of Coachmen Industries, Inc.
Good morning. On behalf of the
RVIA Board of Directors and staff, I
would like to welcome all of you to
RVIA’s Annual Membership Meeting. |
Good morning. On behalf of the RVIA Board of Directors
and Staff, I would like to welcome all of you to
RVIA's Annual Membership Meeting.
This morning's forum is a key component
of our annual meeting as you
will be the first among RVIA's nearly 500
members to hear reports on a variety of
association business matters that have
been addressed during the past two
days.
Included will be a presentation on
the first semi-annual review of the RVIA
Strategic Plan that was established two
years ago. This living document has
proven itself to be a solid foundation for
our association’s activities, thus you will
soon discover that the changes made by
our Strategic Planning Committee were
merely refinements. We look forward to
the guidance that it will provide to our
Board, standing committees and staff
during the next two years and beyond.
You will also hear the latest about the
exciting Phase III Go RVing campaign,
now in its second month, and enjoy
some of the high profile media coverage
that RVIA's public relations department
has garnered for our industry during the
past year.
Last on our program, but certainly
not least, will be our annual awards presentations,
honoring a number of outstanding
leaders for their many contributions
to the RV industry through the
years.
With that, I would like to take a few
moments to reflect on the past year as
well as what I believe the future holds
for the RV industry.
The RV industry entered 2002 as the
only segment in the travel industry not
directly experiencing the ill effects of the
horrific acts of September 11. It seemed
that the tried and true benefits of RV
travel -- freedom, flexibility and control -- rang more true than ever to Americans
who flocked to RV dealers and RV rental
outlets.
We remained cautiously optimistic
about what may have been a short-term
reaction, but that proved to be a prevailing
trend as the momentum hit its stride
in early summer with shipments and
sales breaking month-to-month totals
from prior years.
Our caution was thrown to the wind
as we broke records through the fall
months. The year culminated at RVIA's
National RV Trade Show in Lousiville
with one of the highest dealer attendance
totals on record and robust activity
throughout the Kentucky Fair and
Exposition Center -- even during a snow
storm! When the numbers came in for
2002, our industry finished with the
second best year in shipments in 25
years -- 311,000 units -- a 21 percent
increase over the prior year.
Dr. Richard Curtin, of the University
of Michigan Survey Research center and
author of RVIA Roadsigns, forecast in
November a record year in shipments for
2003. Continuing tremors about war in
Iraq, however, have put an air of caution
in his most recent forecast that was
scaled back to 315,000 units. Not a
record, but an increase over a very
strong year nevertheless.
Despite the uncertainties of war,
there are some significant factors that
indicate our industry will endure what
ever comes into play in the near
term. First, our industry is the
only travel industry segment
that offers the answer to
Americans' fears about other
modes of vacation travel.