Cover Story
Customer Traffic In Retail Stores Stressed at
NTP Conference and Expo
Marketing Manager, Tom Murphy, presented a seminar prior
to the opening of NTP ’s dealer/supplier conference and show
held aboard the Queen Mary in Long Beach, CA. Murphy, the
author of Successful Selling for Introverts presented the marketing
philosophy of NTP and their desire to be much more than just a
supplier of parts and accessories.
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New Phase of GO RVing
Ad Campaign Approved
Industry officials
emphatically endorsed
the continuation of the
successful GO RVing national
advertising campaign for 20032005. After a nine-month
search and review of agencies
to handle the GO RVing account, the Richards Group of
Dallas was selected from over
100 applicants to manage the
$38 –$40 million dollar account.
Spartan Donates
Employee Built Fire
Truck to New York City
Employees donated
nights and weekends, Spartan and Luverne
Fire Apparatus donated the chassis, more than 75 suppliers donated major components
and on February 25th the
pumper truck was presented to
the Fire Dept. of New York.
Spartan begins production
of Intelligent Suspension
System (ISS)
Designed to improve
cornering and handling
by continually adjusting
to the configuration of the road, the ISS is being introduced on Fleetwood ’s 2003
American Eagle line.
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