April 2001       Vol. 26 No. 9

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CONTENTS

Cover Story
RV America Coalition
A New Internet-based RV Consumer Club

Web Site Management, Inc., launched a new RV consumer club the RV America Coalition (RVAC) earlier this month. Learn how this Internet club for RVers will lead a grassroots effort to support external threats to the RV industry and the RV lifestyle and at the same time be benefit-rich and fun. See how RVAC will differ from existing RV clubs and how RV industry companies can participate.

Product Spotlight
Trailair Pumps Up Fifth-Wheel Industry
With Air-Ride Pin Box

RV News takes a look at newcomer Trailair and its launch of a unique fifth-wheel pin box coupler that integrates an air bag into its design to smooth out the bumps of towing. Learn how inventor Dale Fenton came up with the idea and how his association with Robert Mater, Jr., former president of Reese Products Inc., and now president and COO for Continental Accessories, played an essential part in the launch of Trailair.

Interview with Jim Calderbank On Investing in the Future
RV Industry marketing and dealer training expert Jim Calderbank and his wife Dana have a lot of confidence in the future of the industry as evidenced by their recent acquisition of a well-known destination campground in the Blue Ridge Mountains of North Carolina. Learn why the Calderbanks made this investment, what problems they encountered and why they are convinced it was a good decision.

Salesmanship
Destination Camping: Opportunity Knocking

Always looking for new ways to extend sales possibilities for RV dealers, this month Bob Zagami shows how partnering with destinations campgrounds could create a variety of new selling opportunities.

Al Ruhl and Warren Jones Among
Those Honored by RVIA

RVIA presented six awards to industry members at its Annual Membership Meeting in Palm Springs, CA, in March. Read why this year's Distinguished Service to the RV Industry Award went to Al Ruhl, vice president of Manchester Tank & Equipment Corporation and what special award was given to industry veteran Warren Jones. Also learn who else was honored.

Better Business Bureau Demands
Web Sites Remove Links
Pointing to its Web Site

Read why the Better Business Bureau (BBB) Council has adopted a new policy recently and has started approaching web sites across the Internet that contains links pointing to its web site.

Chassis Maker Takes the "Workhorse Experience"
of its W Series Chassis Direct to Consumers

Richard Fish, vice president of motorhome sales and marketing for Workhorse says that people who test drive a motorhome built on a W-Series platform are convinced. Read this article to learn why.


Editorial
Restoring the Luster to RVIA's
Journalism Award

RV News commends RVIA for its selection of senior editor of RV Business Jeff Kurowski as the recipient of the 2000 RVIA Distinguished Achievement in RV Journalism Award and has a suggestion to restore the luster to this important award.

DEPARTMENTS

| Industry News | Calendar | RV Shipments | New Products | Letters

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