INDUSTRY NEWS
April 1998

 

Airxcel, Inc, Acquires Suburban Mfg.

Mel Adams, president and chief executive officer, Airxcel, Inc., announced that his company has acquired Suburban Manufacturing Co., a manufacturer of RV furnaces, water heating and cooking appliances. It will operate under its existing name as a subsidiary of Airxcel.

James H. Peden will continue as president of Suburban.

Adams said, "We are extremely pleased that Suburban Manufacturing is now a part of our organization. Suburban's success and position as a market leader in the manufacture of appliances nicely complements the output of our RV Products Division."

Forecast

RVIA Economist Optimistic About 1998

John DeWolf, economist and consultant to RVIA, remains optimistic about the immediate future of the RV industry. Writing in RV roadsigns, a newsletter for RVIA members, he said, "We look for shipments to climb from their present rate of 254,500 to just under 257,000 units per year in 1998 and to gain another 10,000 units or so in 1999. This is just about what we were predicting in our last RV roadsigns. We look for shipments this year to be up 1% from 1997, with theannual rate reaching 270,000 units in the third quarter of 1999 - continuing with small annual gains for as far ahead as we can see."

DeWolf predicts that towables will account for most of the gain in shipments this year. He said, "We see shipments of all towable RVs gaining 1.6% for the year, to 202,700, the largest total for these products since 1978. Biggest gainer should be fifth-wheel travel trailers, up nearly 3.6%

"By contrast, motorhomes will be down nearly 2% for the year, with almost all the loss coming in Type C motorhomes. Towables should continue to gain very slightly through 1999 and motorhomes should improve some as well.

RVIA Honors Industry Leaders

Thetford's Larime Receives Top Award

RVIA bestowed its most prestigious honor, the Distinguished Service to the RV Industry Award, to Mike Larime of Thetford Corporation at the association's annual meeting in March.

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Those receiving awards at RVIA's annual meeting were Airxcel's Mel Adams, National Education Service Award; Ford Motor Company's Jerry Mittman, RV Automotive Achievement Award; Thetford Corporation's Mike Larime, Distinguished Service to the RV Industry Award; and Coachmen Industries' Claire Skinner, National Legislative Award.

Larime was recognized for his active participation in many arenas within the association and his innumerable contributions over the years. The Distinguished Service Award is presented annually to an individual within the RV industry   who has demonstrated outstanding service over a long period of time.

Larime served as RVIA's chairman in 1995 and 1996 and has sat on the board of directors since 1993. He currently is chairman of both the Strategic Planning and Public and Legislative Affairs committees and is also a member of the Public Relations and Supplier committees. He is executive vice president and chief operating officer at Thetford.

National Legislative Award

Claire Skinner, chairman of Coachmen Industries, Inc., was the recipient of the National Legislative Award, which recognizes individuals who distinguish themselves in legislative matters pertaining to the RV industry.

She was honored for her tireless efforts to protect the interests of the RV industry through her consensus-building and insightful testimony on landmark legislation.

National Education Service Award

The National Education Service Award was presented to Mel Adams, president and CEO of Airxcel, Inc. This award is for individuals who have been instrumental in the development of educational programs for the RV industry.

Adams was recognized for his avid support of the RV Service Technician Certification, the National Recreation Vehicle Training Institute and Trouble Shooter Clinic programs.

Automotive Achievement Award

Jerry Mittman, recreation and specialty vehicle sales manager at Ford Motor Co., received the RV Automotive Achievement Award, which recog   nizes a person from the auto industry who has made outstanding contributions to the RV industry.

He was honored for his innovative approaches to industry needs and his commitment to advancing the RV and conversion vehicle markets.

National Service Award

The National Service Award is being awarded to Gaylord Maxwell, who through his journalistic work and seminars has educated thousands of consumers about the benefits and joys of RVing. He is being cited for his lifetime commitment to introducing non-RVers to the lifestyle and strengthening the ties of current RVers to their vehicles and the camaraderie of friends met on the road.

National Standards Award

The Distinguished Achievement in RV Standards Award is being awarded to Bob Wozniak, director of engineering services at Fleetwood Enterprises. He is being honored for the significant impact he has had on the quality of the industry's standards programs.

Wozniak has been an active member of eight Standards-related committees since 1987. He is currently the chairman of both the EPA/CARB and Vehicle Chassis Technical subcommittees and sits on five other committees.

New Keystone Plant For Springdale Line

Keystone In January Keystone RV Co. moved into a new 35,000 square foot facility in Goshen, IN, which was built to meet the growing demand for the company's Springdale travel trailers and fifth wheels. The new plant has a capacity of 20 lightweight units per day.

Holiday RV Superstores Steps in to Aid in Central Florida Relief

When a tornado hopscotched across central Florida in February, Holiday RV Super-stores, Inc., immediately stepped in to provide RVs to be used as command centers for the Osceola Emergency Disaster Team. Working with FEMA, Holiday RV helped bring much-needed aid to tornado victims.

The Osceola County tornadoes claimed at least 22 lives, packed winds exceeding 207 miles per hour. Property damage is estimated to be over $25 million.

RVDA Board Drops RV Business Magazine as Sponsor of Dealer of the Year Award

The RVDA board approved a motion that will set up an RVDA Dealer of the Year Award. RVDA will invite a panel of disinterested parties to participate in the judging. In the past, RVDA has worked with RV Business magazine that co-sponsored the award.

In other board actions, RVDA approved Las Vegas as the western site for the RV Dealers' annual convention in odd-numbered years through the year 2005. In even-numbered years, the convention will be held east of the Rockies at cities to be determined. The 1998 event will be in Minneapolis, followed by the 1999 convention in Las Vegas, and then the convention will be in Orlando in the year 2000.

RVDA also approved a motion that will continue RVDA's policy of representing RV dealers in general with other segments of the industry.

And finally, the board approved a new logo for RVDA-endorsed products and services. The distinctive logo will help members easily identify the RVDA endorsement.

Dealer Relations, Industry Unity Remain Top RVIA Priorities

RVIA president Dave Humphreys stressed to members attending the annual meeting that improving dealer relations remains the top priority for the association.

"As an industry, we need to minimize the friction, while maximizing the partnerships between manufacturers and dealers," Humphreys said. "This is an important time in our history, and we need to re-double our efforts to stamp out problems that still remain."

As proof of the progress being made in manufacturer/dealer relations, Humphreys cited the fact that RVDA invited RVIA to participate in RVDA's recent strategic planning conference.

"On most issues, we were all on the same page. In fact, the group estimated that both sides are in agreement 95 percent of the time," he said. "It's the other five percent that we need to address."

He noted that RVIA would continue to work with RVDA nationally as well as with state dealer organizations to determine what can be done to eliminate the small percentage of conflict.

In an effort to strengthen and advance unity throughout the industry, Humphreys suggested that solutions must be totally fair to all sides.

"Dealer agreements should be fair agreements that are easily enforceable," he said. "This approach will be far better for the industry than a legislative approach."

"A good lawsuit is not a solution, and legislation is not a panacea," he said. "Instead of having a level playing field where the government makes the rules, we need to have an open, competitive market where companies are rewarded for doing things right."

Humphreys emphasized that despite disagreements on some issues, the overall level of unity remains one of the RV industry's simple greatest strengths. This is quite unlike the boating and manufactured housing industries, both of which continue to suffer through internal conflict.

"We are basking in the limelight of industry unity," Humphreys said. "Our industry is 'in,' 'hot' and 'hip' right now. If our unity is eroded that will be lost, and we will never accomplish all that we can. I urge everyone to cherish our unity and to refocus their commitment to preserving it."

Louisville Show Exhibitor Costs Increased - Other RVIA Board Actions

The RVIA board of directors wrapped up the association's 1998 annual meeting by approving several motions related to the National RV Show at its meeting in March.

A three percent increase on exhibit space rates at the 1998 National RV Trade Show was passed in order to keep event revenues in line with rising costs.

Show hours were also changed for this year with the event being open from 9 a.m. -- 5:30 p.m. on Tuesday, Dec. 1, and Wednesday, Dec. 2, and from 9 a.m. -- to 5 p.m. on Thursday, Dec. 3. The show had been open until 6 p.m. on Tuesday and Wednesday.

After voting not to support a separate park trailer show in conjunction with the National RV Trade Show in Louisville, the board approved a motion to restore the seniority rights to park trailer exhibitors for the RVIA event.

Further, a recommendation that park trailer exhibitors continue to be limited to 1,000 square feet of exhibit space when it is necessary to allocate space in the National RV Trade Show was passed. If it is necessary to impose allocation of  space, all manufacturer exhibitors are subject to restrictions.

The board also moved to give manufacturers of both RVs and park trailers the option to exhibit both products together in one booth at the National RV Trade Show. If space allocation is instituted, no more than 1,000 net square feet of exhibit space may be devoted to park trailer displays within the exhibit.

In actions relevant to the California RV Show, the board approved a $15 per booth increase on supplier space rates and voted to exercise RVIA's option to lease the Fairplex for the event through 2001.

The board also endorsed a motion that RVIA revise how the association reports RV shipments so that there is a clearer distinction between the RV and conversion vehicle markets.

A $20,000 contribution was approved for an American Recreation Coalition fund that will be used to hire a lobbyist to fight the Teaming with Wildlife initiative, a proposal that would levy taxes on recreation products, including RVs, to finance non-game wildlife conservation programs.

RVIA Opposed To RPTIA's Planned
Park Trailer Show In Louisville

RVIA's board of directors reviewed a request from RPTIA's board at their March 1998 meeting. According to Bill Garpow, executive director, the request asked for RVIA's co-operation and assistance in making the planned Louisville Park Trailer Trade Show compatible with RVIA's Louisville show that would run concurrently. He said, "The request addressed several joint activities including: a mutual registration system; a central marshaling yard; and an inter-show bus transportation system. Additionally, a mutual agreement that both shows would only provide exhibit space for the products represented exclusively by each sponsoring association was requested. RVIA's board did not address the specific requests but instead, responded by voting not to support a Park Trailer show during the National RV Trade Show in Louisville.

"They felt that such a show would not be in the best interests of their (RVIA's), members. However, RVIA did pass a resolution to immediately reinstate RVIA's show seniority rights to all RPTIA members who have participated in the show for six or more consecutive years. This action will allow Park Trailer exhibitors (with seniority) to participate in the first drawing for exhibit space. The seniority rights were taken away from all Park Trailer Exhibitors effective with the 1995 RVIA show, following the decision that RVIA would no longer represent Park Trailers as a product after Oct. 1, 1994.

RPTIA Louisville Park Trailer Show Delayed

Construction delays at Louisville's downtown Commonwealth Convention Center (CCC), now undergoing a major expansion, have affected the dates that Recreation Park Trailer Industry Association (RPTIA) holds for its Park Trailer trade show. RPTIA planned to have its inaugural show November 30 - December 2, 1999, coinciding with RVIA's dates at the Kentucky Fair and Exposition Center. Bill Garpow, executive director of RPTIA, said, "Unfortunately, the space we had reserved at the CCC will be impacted by construction delays involving the entrance ramps and the lobby area which will be undergoing improvements at that time. It may be possible to shift our space requirements for these dates to the new exhibit facility now under construction but our move to the new halls would be subject to accessibility and availability. Dates and exhibit space for the year 2000 and beyond are firm.

The CIT Group Makes Special Contribution to RVDA Education Foundation

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At the check presentation are (l-r): Jerry Greer, Foundation President; Guy Veni, executive vice president, The CIT Group Sales/Financing; Rick Horsey, RVDA chairman; and William Giles, vice president and national RV product manager, The CIT Group Sales/Financing.

The CIT Group/Sales Financing presented a check for $22,500 to RVDA Education Foundation president Jerry Greer at a special luncheon during the RVDA board meeting in Tampa on March 3. The CIT Group contribution is the largest single gift in the Foundation's history.

Guy Veni, executive vice president, The CIT Group/Sales Financing, who presented the check, said, "The CIT Group has a long history of supporting RV dealers and this contribution represents a natural extension of our company's involvement in the industry. We are dedicated to the RV business for the long term and share the Foundation's vision for enhancing professionalism in RV retailing."

Greer said, "We are pleased The CIT Group is now a part of the Foundation's work to provide excellence in education for RV dealers." Also participating in the check presentation were William Giles, vice president and national RV product manager, The CIT Group/Sales Financing, and RVDA chairman Rick Horsey.

Kit Shuts Down McPherson Facility

Kit Manufacturing Co. reports that its McPherson, KS facility will be closed immediately. Kit will continue its service operations at that facility.

Patent Upheld for 12-Volt Fluorescent Ballast

Sunbeam Trailer Products, Inc. has announced that the patent for their Sunray TS (tube saver) ballast was challenged; however, they have just received word that the U.S. Patent office has upheld their patent, thereby confirming the unique ballast circuitry design.

Fred Muzic, president of Sunbeam, said that all of their Sunray 12-volt fluorescent lights are equipped with their patented ballast. He also said that this ballast is preforming far above all expectations, and that the reliability far exceeds any competitive product.

Affinity Group Posts 1997 Results

Affinity Group Holding, Inc., reported 1997 revenues of $304.7 million and a net income of $3.5 million compared with 1996 revenues of $140.0 million and a net loss of $1.5 million. The 117.7 percent increase in revenues was primarily attributable to the operations of Camping World, Inc., acquired in April, 1997. Included in 1997 net income is a $0.5 million loss, net of income tax benefits totaling $0.2 million, recognized on the discontinuance of certain operations and a $0.4 million loss, net of income tax benefits totaling $0.2 million, recognized on the early extinguishment of debt. Income from continuing operations was $4.1 million in 1997 compared to $5.1 million in 1996, a decrease of 20.2 percent.

RPTIA Now On The Internet

According to Bill Garpow, executive director of RPTIA, Recreation Park Trailer Association (RPTIA) has a site on the Internet. He said, "Members of the industry, government officials and potential Park Trailer customers now have immediate access to the association's information posted on the RV America On Line web site.

Garpow said, "Included on our site is a listing of available publications, the names and contact information for RPTIA's members, information detailing the Association's Standards Enforcement Program, and a news release outlining what a Park Trailer is, who our customers are and how they use and enjoy their Park Trailers.

Provided as an industry service by RV America (RV News) the new web site can be accessed at http://www.rvamerica.com /rptia/.

Monaco Announces a 3 For 2 Stock Split

Monaco Coach Corporation (Nasdaq: MCCO) announced that its board of directors has approved a 3 for 2 split of its common stock. The stock split will be effected as a stock dividend. Stockholders of record as of the close of business on April 2, 1998 will be issued a certificate representing one additional share for every two shares held on the record date. These certificates will be distributed on April 16, 1998. The stock split will increase the number of shares of common stock outstanding from approximately 5,500,000 shares to 8,250,000 shares.

Study Charts Current and Potential Growth in RV Ownership

The University of Michigan's fifth major study of the RV market for RVIA indicates that even as RV ownership continues to increase, demographic trends hold tremendous opportunity for the industry in the coming decade.

Ownership Trends & Demographics

The number of households owning an RV in 1997 rose to the highest level ever recorded, amounting to nearly 8.6 million owners. This is a 5 percent gain since the last study in 1993, and an 18 percent increase since 1984.

Ownership rates rose slightly to 9.8 percent of vehicle-owning households from 9.6 percent, representing the highest ownership rate in the past two decades.

The survey charted increases in the ownership of motorhomes, travel trailers and folding camping trailers. The gains in motor-homes and folding camping trailers brought their ownership rates to the highest level ever recorded. The growth in travel trailers make them the most commonly owned RV.

One-third of RVs were purchased new by their current owners. This is an increase over the one-in-four ratio in 1993 and returns the share of vehicles purchased new to the same high level recorded in 1988.

The typical RV owner is 48 years old, has an income of $47,000 and is married. Motor-home owners are the oldest and least likely to have children under 18 living at home. Folding camping trailer owners are the youngest and most likely to have children at home.

Ownership rates rose consistently by about three percentage points for each successive 10-year age bracket until 65. Among householders aged 55 to 64, an impressive 16.4 percent own some type of RV.

The Boomer Potential

The aging of the enormous baby boomer population means there will be a significant in-crease in the numbers of consumers entering the prime RV owning age range.

By the year 2010, the number of households aged 55 to 64 will have grown by 8 million, a 63 percent increase. A gain of 6.1 million households will be recorded among those aged 45 to 54, an increase of 32 percent. Importantly, these large gains will be in the age ranges that have traditionally recorded the highest RV ownership rates.

Assuming that age-specific ownership rates remain un-changed as boomers age and that all other factors remain constant except for the impact of the changing age distribution, the study projects that RV ownership rates will rise from 9.8 percent to 10.4 percent in 2010.

This would result in the number of households owning RVs growing to 10.4 million from 8.6 million -- a 21 percent gain.

During the past decade, the number of RV-owning households grew by roughly 100,000 per year. With constant age-specific ownership rates, growth over the next decade is projected to average nearly 140,000 per year.

The University of Michigan provided these projections to illustrate the potential impact from the aging baby boomer population and urged that they be considered with caution as is the case with any long term estimates of consumer demand.

Thor Announces 3 For 2 Stock Split;
February Sales Up 26%

Thor Industries, Inc. (NYSE: THO) has declared a three-for- two stock split. The split was payable on April 6 to shareholders of record on March 21, the company said, increasing common shares outstanding from 8,148,739 to 12,223,108. The company plans to pay a quarterly dividend of 2 cents per share after the stock split, thus maintaining the dividend amount paid to stockholders.

Wade F. B. Thompson, company chairman, said, "This action increases the market liquidity for our stockholders and reflects Thor's strong earnings growth. It is our third 3 for 2 stock split since 1986. February sales were up 26% over last year with both RV and Bus revenues up strongly. Our newly acquired Champion Bus received an order for 66 SoLo low floor, low emissions buses totaling $16 million from VIA Metropolitan Transit, San Antonio, TX. Bus backlog is now over $100 million."

 

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