Skogebo said, "At World Wide RV, we are doing "no haggle" pricing. We thought it was a great time to start it when we were opening a brand new lot with brand new people. One of the problems of doing this on an existing lot is getting the salesman to go with the program. We thought we would try this at World Wide and see how it goes. There are a lot of people who just don't like to haggle. They like to go in and get a straight price without getting jerked around. There are others who like to negotiate so there are both kinds of buyers. We are selling the Jayco, Sunnybrook and Trail-Lite lines at that location." At the original location, brands include Holiday Rambler, National RV and Dutchmen. Paul Skogebo grew up in the business. His father owned a trailer sales business in Minnesota. Paul sold his first unit when he was 14 years old. When he finished school Skogebo sold cars ­ American Motor's Ramblers. He did that a couple of years, until he landed a job with Ted Lund, a big Airstream dealer in Minnesota. Things were going great, he was making good money and enjoyed selling Airstream trailers. He was doing so well, in fact, that during the winter months he was able to vacation in Florida and, as he puts it, just be a beach bum. But that idyllic lifestyle ended in 1965 when he and his wife decided to vacation in Arizona instead of Florida -- they never went back home. "We liked it here," Skogebo explained. Coincidentally, Robert "Bob" Crist III who owned a successful RV dealership in Chicago had opened a sales lot in Arizona. According to Skogebo, the Arizona operation was not very successful and Bob Crist was considering closing it down. But fate was about to form a partnership that would change both men's lives. Skogebo said, "Bob had a lady manager at the lot so I came in and asked if she was hiring salesmen. She explained that she already had two sales people and that's all she needed right now. "About a week later she called and asked if I wanted to sell for awhile. I started selling Airstream trailers, the big line at the time. Frankly, I was the only one who knew what I was doing ­ one of the other salesman had been a furniture salesman." That year, the national Airstream dealers' meeting was being held in Phoenix. Bob Crist came in for the meeting as well as Skogebo's boss from Minnesota. Lund told Bob, Paul would make him a million. When Crist saw what Skogebo had been selling he was impressed, but it created a problem for him. He had intended to close the Arizona lot because it was a financial drain and it was hard to effectively manage from 2,000 miles away. But with Paul Skogebo's presence, all of a sudden, the operation showed promise. Skogebo said, "It was challenge and that's why I took it." Within six months Skogebo had turned things around and the business became profitable. Shortly after that he took on the Holiday Rambler line and has been a Holiday Rambler dealer ever since. continued