CONTENTS

Cover Story

Paul Skogebo
The Man Behind Robert Crist and Company

Paul Skogebo is one of the most respected people in the RV industry. He's noted for his warmth, expertise, innovation and his loyalty. Read how Skogebo guided this dealership from a small RV lot in the 1960s that was losing money to one of the most successful dealerships in the nation. Skogebo speaks candidly about what he sees as a major deterioration of loyalty by RV manufacturers toward dealers and what he sees as an inevitable outcome of this agenda. Read what innovations he has brought to the industry and continues to bring. Then learn where Skogebo plans to take his company in the future. It's interesting reading and may surprise a lot of readers.

Salesmanship
Change Your Marketing Focus ­
Stop Preaching to the Choir

This month Bob Zagami looks at new ways for RV dealers to expand their markets in their marketing area. He offers a wide variety of ideas to help dealers stimulate their thinking to take advantage of the many potential customers that could be reached with just a little effort.

Product Review
Toad Stop Vac-Brake

RV News introduces the industry to a new product that may set a new standard for braking vehicles being towed behind a motorhome. The Toad Stop Vac-Brake employs the existing braking system in the towed vehicles without having to string cables between the motorhome and the vehicle being towed. In addition it offers a remarkable security feature that could keep the vehicle from being stolen. Take a look at this new product because it may be one that you will gladly recommend to your customers.  

COLUMNS

Editorial
Making Our Industry Better
RV News looks at the state of the RV industry and how business looks for the future. And while business is pretty good right now, there are some areas where the industry needs to work together to make sure it becomes as good as it can be.